Boulevard vs GlossGenius (2026): which should you pick?

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Pick GlossGenius if

• Fits if you're a solo stylist or small salon that wants booking, deposits and card payments in one app
• Works for medspas that want charting and client photos kept beside the booking calendar

Look elsewhere if

• Tight if you want to stay free: there's no free plan, only a 14-day trial, and every card payment carries a fee of 2.4% + $0.15 in person or 3.4% + $0.15 online
• Pricey if you need forms and waivers, the automated waitlist or included text credits, which start on Gold at $48 a month billed yearly ($56 monthly)
• Pricey if you want payroll or the AI phone receptionist: payroll is $40 a month plus $6 a seat and Reception is $50 a month, on top of the plan
• Not for you if you run a medspa on a small budget, as charting starts on Practice Essentials at $148 a month billed yearly ($168 monthly)
• Watch out: teams of 10 or more need Platinum at $148 a month billed yearly, and each extra location pays its own plan price, less 15%

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

GlossGenius

• There is no free plan. In-person card payments cost 2.4% + $0.15 and online payments 3.4% + $0.15, with invoices at 2.9% + $0.30.
• Payroll is an add-on at $40 a month plus $6 per seat, and Reception, the AI phone and text answering service, is $50 a month.
• Forms and waivers, the automated waitlist, chargeback protection and included text credits start on the Gold plan.
• Each additional location is charged its own plan price, at a 15% discount.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

GlossGenius

Booking website and calendar

A booking site with templates and team profiles, 24/7 online booking without a client login, gap and processing times, and two-way calendar sync.

No-show protection and waitlist

Deposits, card-on-file and cancellation policies on every plan; the automated waitlist and room and resource booking start on Gold.

Payments and point of sale

Tap to Pay on iPhone and Android, card readers, split payments, tips, invoices, gift cards, memberships, packages and Buy Now, Pay Later.

Email and text marketing

Unlimited marketing emails on every plan, with text credits included on Gold (500) and Platinum (2,500) and an AI marketing assistant.

Forms, notes and EMR

Intake forms and waivers the vendor describes as HIPAA-compliant, SOAP notes, and charting with photo markup on the medspa plans.

Staff, payroll and reports

Roles and permissions, commissions, time tracking, sales and staff reports, and add-on payroll that files payroll taxes in all 50 states.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

GlossGenius

• Standard$24

  per month, billed annually ($28 billed monthly)

  Booking website, unlimited client notifications, email and text marketing, inventory and retail, packages and memberships.

• Gold$48

  per month, billed annually ($56 billed monthly)

  For teams of up to 9 staff: adds forms and waivers, Google booking and reviews, automated waitlist, time tracking and 500 text credits.

• Platinum$148

  per month, billed annually ($168 billed monthly)

  For teams of 10 or more: unlimited team members, goal setting, custom commissions, Google marketing analytics and 2,500 text credits.

• Practice Essentials$148

  per month, billed annually ($168 billed monthly)

  Medspa and aesthetics plan with EMR charting, photo markup, medical director sign-off and 50 GB of client photos.

• Practice Advanced$248

  per month, billed annually ($298 billed monthly)

  Medspa plan for unlimited providers with the full AI clinical suite, 100 GB of client photos and premium support.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.

GlossGenius

• Annual discount

  Save up to 14% with annual billing

  The pricing page lists a 14% saving on Standard, Gold and Practice Essentials and 12% on Platinum and Practice Advanced when billed annually.

• Other savings

  15% off each additional location

  GlossGenius charges each additional location the plan price at a 15% discount.