Boulevard vs Vagaro (2026): which should you pick?

Pick Boulevard if

• Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
• Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar

Look elsewhere if

• Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
• Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
• Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
• Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
• Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month

Pick Vagaro if

• Fits if you run a salon, spa or barbershop on one to seven bookable calendars
• Works for studios that run classes alongside appointments in one calendar

Look elsewhere if

• Watch out: $23.99 a month lasts 6 months, then one calendar is $30 and each added calendar $10, up to seven
• Pricey if you want text marketing, a branded app or a MySite website, as the page sells them à la carte with no price
• Watch out: the free card reader needs Vagaro Merchant Services, whose rates are advertised from 2.2%
• Skip it if you have several locations and want a price up front, as multi-location plans are quoted by sales

Boulevard

• No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
• Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
• Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
• Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.

Vagaro

• The $23.99 price lasts 6 months; after that one calendar costs $30 a month and each added calendar $10, up to seven.
• The pricing page calls its model à la carte but gives no prices for extras such as text marketing, a branded app or a MySite website.
• The free card reader requires signing up for Vagaro Merchant Services, which advertises processing rates from 2.2%.
• Multi-location pricing is quoted by sales, with each location priced by the features chosen for it.

Boulevard

Self-booking and scheduling

Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.

Point of sale and payments

Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.

Texts and email marketing

Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.

Memberships and loyalty

Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.

Forms, charts and ePrescribe

Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.

Beau AI receptionist

An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.

Vagaro

Online booking and calendar

Clients book through Vagaro's marketplace, a website widget, Google, Apple Maps, Instagram, Facebook or Alexa, with waitlists, classes and resource scheduling.

Checkout and card readers

Take Apple Pay, Google Pay and cards on Vagaro's own readers and terminals, offer Affirm pay-later plans, and sell memberships, packages and gift certificates.

Forms and SOAP notes

Intake forms and SOAP notes sit on each client profile, which also tracks history, retention and loyalty points.

Vera AI assistant

Vera helps write marketing and service descriptions, answers client messages, and its Fill My Books feature promotes open slots to Vagaro's customer network.

Payroll and team access

Vagaro Payroll pays staff and booth renters, tracks hours and time off, and access levels set what each employee can see at each location.

Multi-location tools

Sync services, clients, classes, products and pricing across locations, with SSO and SCIM, APIs and webhooks, and exports to Power BI, Salesforce and other tools.

Boulevard

• Essentials$143

  per month for 1 location, billed annually ($159 billed monthly)

  One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.

• Premier$234

  per location / month, billed annually ($260 billed monthly)

  Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).

• Prestige$328

  per location / month, billed annually ($364 billed monthly)

  Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).

• EnterpriseCustom

  A quoted plan for large, multi-location operations, with API access and enterprise integrations.

Vagaro

• One location$30

  per month for 1 calendar, plus $10 per added calendar

  Advertised at $23.99 a month for the first 6 months. Calendars beyond seven cost nothing extra; 1,000 emails a month and a marketplace listing are included.

• Multiple locationsCustom

  Features chosen per location, with SSO, data lake exports, a dedicated success manager and data migration, through sales.

Boulevard

• Annual discount

  Save 10% with annual billing

  Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.

Vagaro

• Other savings

  $23.99 a month for the first 6 months

  Vagaro's pricing page shows a one-calendar account at $23.99 a month for the first 6 months, against the regular $30.