The Boulevard Insider’s Guide
Everything we know about Boulevard in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Boulevard
The Insider’s Guide
Booking, checkout and marketing for salons, spas and medspas
Every plan, grade, refund rule and rival among salon, spa and studio booking apps, read from Boulevard’s own pages.
Made by Boulevard Labs, Inc. · checked Oct 24, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Boulevard’s own pages, its app-store listings and our grades. Every fact in it is on Boulevard’s page too, where it is kept up to date. Checked Oct 24, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.0
GPA, above 1 of the 15 other salon, spa and studio booking apps we grade
Boulevard is booking and business software for appointment-based salons, spas, barbers and medspas. It covers online self-booking, the staff calendar, point-of-sale checkout with its own card reader, client profiles, memberships and loyalty, and text and email marketing. Plans are priced per location and sold through a demo, with separate, higher-priced plans for medspas.
To get you started, here are 8 things to know about Boulevard, taken from its own pages and our grades.
- 1
Best for booking and checkout for salons, spas and medspas
Boulevard runs a salon's or spa's booking, staff calendar, checkout on its own card reader, memberships and text and email marketing, with charting and ePrescribe for medspas.
- 2
Paid plans start at $143 a month
As its pricing page puts it: $143 per month for 1 location, billed annually ($159 billed monthly).
- 3
It runs on 3 platforms
Web, iOS and Android.
- 4
Self-booking and scheduling
Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- 5
Point of sale and payments
Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- 6
Texts and email marketing
Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- 7
A 2.0 GPA, above 1 of 15
That is against the other salon, spa and studio booking apps we grade, on value, the free plan, features, ease of use and platforms.
- 8
Keep it
To replace Boulevard you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Boulevard at a glance
- Pricing
- Paid, from $143 per month for 1 location, billed annually ($159 billed monthly)
- Free plan
- No
- Free trial
- None stated
- Runs on
- Web, iOS, Android
- Made by
- Boulevard Labs, Inc.
- Category
- Salon, Spa & Studio Booking
- Our grade
- 2.0 GPA, fair
- Store rating
- 4.6 on the App Store, 601 ratings
The report card
Best for booking and checkout for salons, spas and medspas
Boulevard runs a salon's or spa's booking, staff calendar, checkout on its own card reader, memberships and text and email marketing, with charting and ePrescribe for medspas. The catch is the price and the way in: Essentials is $143 a month billed yearly for one location and five providers, every plan is sold after a demo with no trial, and forms cost $65 a location a month below Prestige.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | D | Essentials is $143 a month billed yearly ($159 monthly) for one location and up to 5 providers, and that's where this category's dearest tenth starts. More providers or a second location means Premier at $234 a location on a fall offer, normally $293. |
| Free plan and trial | F | Nothing free: no free plan and no trial. Every plan is bought after a sales demo, so you pay from the first month. |
| Features | B | Booking from your site, Google and Instagram, a staff calendar for services and rooms, checkout, memberships, loyalty, texts and email campaigns, plus charting and ePrescribe for medspas. That's the whole booking job, though forms are a $65 add-on below Prestige. |
| Ease of use | B | Boulevard rates 4.6 on the US App Store from 601 ratings, which puts it at B on our ease ladder. |
| Platforms and integrations | B | Web, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier. API access is on the quoted Enterprise plan, and there's no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Boulevard is for
- Fits if you run a salon or spa with up to 5 providers and want booking, checkout and marketing in one system
- Works for medspas that need charting, photo markup and e-prescriptions beside the booking calendar
Who it is not for
- Skip it if you want to try it first: there's no free plan or trial, and every plan is sold after a sales demo
- Tight if you have more than 5 providers or a second location, as that means Premier at $234 a location, normally $293
- Pricey if you need forms below Prestige ($65 a location a month) or QuickBooks sync ($45 a location a month)
- Not for you if you run a medspa on a small budget, as Aesthetics Essentials is $199 a month billed monthly
- Watch out: the card rate isn't on its pages, texts past the plan's allowance are metered, and the AI receptionist is $125 a location a month
Good to know
Good for
- Salons, spas and barbershops with several providers or locations
- Medspas that need charting, photo markup and e-prescriptions
- Businesses that want booking, checkout and marketing in one system
Worth knowing
- No free plan or trial: every plan is bought through a sales demo, and Essentials is limited to one location and 5 providers.
- Medspa plans cost more. Billed monthly, Aesthetics Essentials is $199, and Aesthetics Premier and Prestige are $364 and $416 on the fall offer ($455 and $520 normally).
- Forms is an add-on from $65 per location a month below Prestige, and QuickBooks Online sync costs $45 per location a month.
- Card payments run through Boulevard's own processing and Duo reader; its pages do not list a processing rate.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$143
A month to start
Boulevard is a paid product, starting at $143 per month for 1 location, billed annually ($159 billed monthly).
Nothing free: no free plan and no trial.
Essentials
$143
per month for 1 location, billed annually ($159 billed monthly)
One location and up to 5 bookable providers, with 250 free texts, 1,000 free email blasts and 50 GB of storage.
Premier
$234
per location / month, billed annually ($260 billed monthly)
Unlimited providers and more than one location. A fall price for new customers; normally $293 a month billed annually ($325 monthly).
Prestige
$328
per location / month, billed annually ($364 billed monthly)
Adds the Forms add-on, 2,500 free texts, 10,000 free email blasts and 100 GB. A fall price for new customers; normally $410 billed annually ($455 monthly).
Enterprise
Custom
A quoted plan for large, multi-location operations, with API access and enterprise integrations.
Read from joinblvd.com on Oct 24, 2026.
Ways to pay less
Annual discount
Save 10% with annual billing
Boulevard's pricing page takes 10% off every plan's monthly price when billed annually, for example Essentials at $143 instead of $159.
Stated on joinblvd.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
3
Places it runs: Web, iOS and Android
Booking, checkout and marketing for salons, spas and medspas. Here is what it does, as its own site describes it, and what it covers: public API, AI features, marketing automation, forms, email campaigns, business texting, appointment booking.
Web, iPhone and Android, with Google and Apple Calendar, Reserve with Google, QuickBooks Online, Shopify and Zapier.
- Self-booking and scheduling
- Clients book from an overlay on your website or from Google, Facebook and Instagram, and the staff calendar handles complex service and resource bookings.
- Point of sale and payments
- Checkout runs on Boulevard's Duo card reader and iPad app. An optional Offset program passes a 3% card fee to clients and leaves the business paying 1%.
- Texts and email marketing
- Two-way texting, text reminders, email blasts and automated return campaigns. Each plan includes some free texts and emails; beyond that texts are metered and emails cost $0.01 each.
- Memberships and loyalty
- Sell memberships and packages and run loyalty programs and offers from the same client profiles used for booking and checkout.
- Forms, charts and ePrescribe
- Intake forms and charting with photo storage, plus ePrescribe for clinical customers at $45 per prescriber. Medspa plans add photo markup and supervisor sign-off.
- Beau AI receptionist
- An AI receptionist that answers calls, books clients and captures leads, sold for $125 a month per location for 200 minutes, then $0.60 a minute.
Where it runs
- Web
- iOS
- Android
What it works with
- Google Calendar
- Apple Calendar
- Reserve with Google
- QuickBooks Online
- Shopify
- Zapier
- Okta
- OPERA PMS
Boulevard is made by Boulevard Labs, Inc.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
1/15
Other salon, spa and studio booking apps it is graded above
Boulevard's GPA of 2.0 is higher than 1 of the 15 other salon, spa and studio booking apps we grade, and level with 1.
It stands best on ease of use (B, above 12 of 15) and worst on free plan and trial (F, above 0).
Its paid plans start at $143 a month, against a middle price of $49.45 for the category: 12 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 3.0 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Boulevard’s own letter is outlined.
- DValue for moneyAbove 0 of 15
- FFree plan and trialAbove 0 of 15
- BFeaturesAbove 3 of 15
- BEase of useAbove 12 of 15
- BPlatforms and integrationsAbove 0 of 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less; higher up scores better on features, ease of use and platforms. Boulevard is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Boulevard you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 13 of the 15 other salon, spa and studio booking apps grade higher. It costs $1,716 a year.
What you could make
- Appointment booking and forms: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- Email sent in volume that still reaches the inbox.
- Texts from a business number, registered with the carriers.
- A real app for iOS and Android. Something home-made would be a web page.
- It plugs into other products, Google Calendar, Apple Calendar and Reserve with Google among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Boulevard’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Mangomint, Vagaro, GlossGenius, Fresha and Booksy
The 5 tools Boulevard is most often weighed against, with where each one differs from it.
- 2.4GPA
Mangomint
Free trial · from $120/mo
Salon, spa and medspa software priced per location and user.
- Boulevard also covers email campaigns.
- Mangomint also covers payroll, business phone line and inventory.
- 2.6GPA
Vagaro
Free trial · from $30/mo
Booking, payments and marketing for salons, spas and studios.
- Boulevard also covers marketing automation and business texting.
- Vagaro also covers payroll, inventory and class booking.
- 2.4GPA
GlossGenius
Free trial · from $24/mo
Booking, payments and marketing for salons, spas and medspas.
- Boulevard also covers marketing automation and business texting.
- GlossGenius also covers payroll, clinical notes, sMS marketing and review collection.
- 3.0GPA
Fresha
Free trial · from $19.95/mo
Salon and spa booking with a consumer marketplace for new clients.
- Boulevard also covers marketing automation, forms and business texting.
- Fresha also covers shift scheduling, inventory and review collection.
- 2.6GPA
Booksy
Free trial · from $29.99/mo
Booking app and marketplace for barbers, salons and beauty pros.
- Boulevard also covers marketing automation and business texting.
- Booksy also covers sMS marketing.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
15
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Boulevard free?
No. Boulevard is a paid product, starting at $143 per month for 1 location, billed annually ($159 billed monthly).
How much does Boulevard cost?
Boulevard lists 4 plans. Essentials: $143 per month for 1 location, billed annually ($159 billed monthly).
What platforms does Boulevard work on?
Boulevard is available on Web, iOS and Android.
Does Boulevard offer any discounts?
Boulevard publicly lists the following: Save 10% with annual billing.
How is Boulevard rated?
Boulevard's iPhone and iPad app averages 4.6 out of 5 from 601 ratings on the App Store in the United States, as read on Oct 24, 2026.
Does Boulevard have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Boulevard is listed for Web, iOS and Android.
Does Boulevard have a macOS app?
No macOS app was listed when its pages were read on Oct 24, 2026. Boulevard is listed for Web, iOS and Android.
Is Boulevard open source?
Boulevard is not described as open source on its own site, as read on Oct 24, 2026.
Does Boulevard have an API?
Yes. Boulevard offers a public API, according to its own site.
What does Boulevard integrate with?
Boulevard's listing names Google Calendar, Apple Calendar, Reserve with Google, QuickBooks Online, Shopify, Zapier, Okta and OPERA PMS.
Who makes Boulevard?
Boulevard is made by Boulevard Labs, Inc.
What are the alternatives to Boulevard?
The closest alternatives to Boulevard in our directory are Mangomint, Vagaro, GlossGenius, Fresha and Booksy.
How does Boulevard compare with other salon, spa and studio booking apps?
Boulevard's GPA of 2.0 is higher than 1 of the 15 other salon, spa and studio booking apps we grade, and level with 1.
Is Boulevard good value for money?
ToolGPA grades Boulevard D for value for money. Its paid plans start at $143 a month, against a middle price of $49.45 for the category: 12 of the 13 others that charge start lower.
Could I make my own version of Boulevard?
To replace Boulevard you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Boulevard’s own pages on Oct 24, 2026, and the grades were given on Oct 24, 2026. Graded from this listing, whose facts were read from Boulevard's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Boulevard Labs, Inc. Prices change, so check joinblvd.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Boulevard, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/boulevard
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Boulevard: The Insider's Guide", checked Oct 24, 2026. https://toolgpa.com/tools/boulevard
Know someone choosing between salon, spa and studio booking apps?
Send them this guide: toolgpa.com/tools/boulevard/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded salon, spa and studio booking apps after Boulevard, each with an Insider's Guide of its own.
- Salon, Spa & Studio Booking Insider's GuideEvery one of the 16 salon, spa and studio booking apps we grade, compared
- Square Appointments Insider's GuideBooking, point of sale and payments for appointment businesses3.2 GPA
- Fresha Insider's GuideSalon and spa booking with a consumer marketplace for new clients3.0 GPA
- Booksy Insider's GuideBooking app and marketplace for barbers, salons and beauty pros2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Boulevard’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Boulevard is a trademark of its owner, and this guide is not made, paid for or approved by Boulevard Labs, Inc. Prices and plans change: check joinblvd.com before you buy.