The Shore Insider’s Guide
Everything we know about Shore in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Shore
The Insider’s Guide
German-made booking and marketing software for salons and studios
Every plan, grade, refund rule and rival among salon, spa and studio booking apps, read from Shore’s own pages.
Made by Shore GmbH · checked Oct 24, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Shore’s own pages, its app-store listings and our grades. Every fact in it is on Shore’s page too, where it is kept up to date. Checked Oct 24, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.2
GPA, above 3 of the 15 other salon, spa and studio booking apps we grade
Shore is booking software from Germany for hair salons, beauty and wellness businesses, coaches and health practices. It gives a business an online calendar, a booking page that also takes bookings from Google, Instagram and Facebook, customer records and deposits at booking. The Booking + Marketing package adds email and WhatsApp campaigns, staff management and automatic requests for Google reviews.
To get you started, here are 9 things to know about Shore, taken from its own pages and our grades.
Shore makes a mini-website for bookings automatically, but you still set up services, staff, deposit rules and payments.
- 1
Best for online booking for small salons and studios
Shore gives a salon or studio an online calendar, a booking page that also takes bookings from Google and Instagram, deposits at booking and customer records, from $49.90 a month billed yearly.
- 2
Paid plans start at $49.90 a month
As its pricing page puts it: $49.90 per month, billed annually ($59.90 billed monthly).
- 3
You can try it first
14-day free trial
- 4
It runs on 2 platforms
Web and iOS.
- 5
Online booking everywhere
Clients book from an automatic mini-website, an embedded widget, Google, Instagram or Facebook, and get confirmations and reminders by WhatsApp, email or text.
- 6
Calendar and staff planning
See which staff member has which appointments, plan shifts, vacations and absences, and limit what each person sees with user roles.
- 7
Deposits and payments
Ask for a deposit or full payment at booking by card, Google Pay, Apple Pay or PayPal, refund it in a few clicks, and take in-person payments with Shore's card reader.
- 8
A 2.2 GPA, above 3 of 15
That is against the other salon, spa and studio booking apps we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Shore you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
Shore at a glance
- Pricing
- Free trial, from $49.90 per month, billed annually ($59.90 billed monthly)
- Free plan
- No
- Free trial
- 14-day free trial
- Runs on
- Web, iOS
- Made by
- Shore GmbH, since 2012
- Category
- Salon, Spa & Studio Booking
- Our grade
- 2.2 GPA, fair
The report card
Best for online booking for small salons and studios
Shore gives a salon or studio an online calendar, a booking page that also takes bookings from Google and Instagram, deposits at booking and customer records, from $49.90 a month billed yearly. It holds back on reach and terms: there's no Android app on record, yearly billing locks you in for 12 months, and campaigns and staff management need the $69.90 package.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Booking is $49.90 a month billed yearly ($59.90 monthly), right at this category's middle of $49.90, and Booking + Marketing is $69.90. A managed website ($100) and a branded app ($80) are monthly extras. |
| Free plan and trial | C | No free plan, but a 14-day free trial. The listing doesn't say whether it needs a card. |
| Features | C | The basics: booking from your site, Google, Instagram and Facebook, deposits, a card reader, reminders and customer records. The listing shows gaps: no memberships, packages or gift cards, and staff management needs Booking + Marketing. |
| Ease of use | C | No app store rating on record. Shore makes a mini-website for bookings automatically, but you still set up services, staff, deposit rules and payments. |
| Platforms and integrations | B | Web and iPhone, with Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe and WhatsApp. No Android app is named, there's no desktop app, and no API is on record. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Shore is for
- Fits if you run a small salon and want a booking page without building a website
- Works for owners who want reminders sent for them, and Google review requests too on Booking + Marketing
Who it is not for
- Skip it if your staff or clients use Android, as Shore lists only the browser and iOS
- Watch out: yearly billing starts a 12-month term, and monthly plans need 14 days' notice to cancel
- Tight if you need campaigns or staff management, which start on Booking + Marketing at $69.90 a month
- Pricey if you want a managed website ($100 a month) or a branded app ($80 a month) on top of the package
- Watch out: the pricing page doesn't say whether a package covers one location or several, and over 10 locations get a quote
Good to know
Good for
- Hair and beauty salons that want online booking without a marketplace
- Small businesses that want reminders and review requests automated
- Owners who want a booking page without building a website
Worth knowing
- Shore lists use in a browser and on iOS; its pricing page names no Android app.
- Yearly billing commits you to a 12-month initial term; monthly contracts can be cancelled with 14 days' notice.
- A managed website costs $100 a month and a branded customer app $80 a month on top of either package.
- The pricing page does not say whether a package covers one location or several; businesses with more than 10 locations get a quote.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$49.90
A month to start
Shore is a paid product with a free trial, starting at $49.90 per month, billed annually ($59.90 billed monthly).
The listing doesn't say whether it needs a card.
Booking
$49.90
per month, billed annually ($59.90 billed monthly)
Online calendar and booking from your website, Google and Instagram, card prepayment, reminders, customer records and statistics.
Booking + Marketing
$69.90
per month, billed annually ($79.90 billed monthly)
Adds email marketing, Google review requests, employee management, birthday reminders, PayPal and bookable add-ons.
Trying it first
14-day free trial
Read from shore.com on Oct 24, 2026.
Ways to pay less
Annual discount
Save $120 a year with yearly billing
Shore's US pricing page says yearly billing saves $120: $49.90 instead of $59.90 a month for Booking, and $69.90 instead of $79.90 for Booking + Marketing.
Stated on shore.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
German-made booking and marketing software for salons and studios. Here is what it does, as its own site describes it, and what it covers: marketing automation, email campaigns, appointment booking, whatsApp messaging, review collection.
The basics: booking from your site, Google, Instagram and Facebook, deposits, a card reader, reminders and customer records.
- Online booking everywhere
- Clients book from an automatic mini-website, an embedded widget, Google, Instagram or Facebook, and get confirmations and reminders by WhatsApp, email or text.
- Calendar and staff planning
- See which staff member has which appointments, plan shifts, vacations and absences, and limit what each person sees with user roles.
- Deposits and payments
- Ask for a deposit or full payment at booking by card, Google Pay, Apple Pay or PayPal, refund it in a few clicks, and take in-person payments with Shore's card reader.
- Customer records
- Each booking builds a customer history with notes, preferences, custom fields such as allergies, and uploaded files and images.
- Campaigns and review requests
- Send email or WhatsApp campaigns to customer segments and automatic birthday messages; feedback requests pass good reviews on to Google and keep bad ones internal.
Where it runs
- Web
- iOS
What it works with
- Google Calendar
- Reserve with Google
- PayPal
- Stripe
Shore is made by Shore GmbH, and has been around since 2012.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
3/15
Other salon, spa and studio booking apps it is graded above
Shore's GPA of 2.2 is higher than 3 of the 15 other salon, spa and studio booking apps we grade, and level with 2.
It stands best on platforms and integrations (B, above 0 of 15) and worst on features (C, above 0).
Its paid plans start at $49.90 a month, against a middle price of $49.45 for the category: 7 of the 13 others that charge start lower.
On features, ease of use and platforms it scores 2.3 out of 4. 6 tools score higher and cost less.
Each grade against the category
Every bar is all 16 salon, spa and studio booking apps we grade, cut by the letter each got. Shore’s own letter is outlined.
- CValue for moneyAbove 2 of 15
- CFree plan and trialAbove 4 of 15
- CFeaturesAbove 0 of 15
- CEase of useAbove 0 of 15
- BPlatforms and integrationsAbove 0 of 15
Price against what you get
Each dot is one of 14 salon, spa and studio booking apps. Further left costs less; higher up scores better on features, ease of use and platforms. Shore is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Shore you would be making email sent in volume that still reaches the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 10 of the 15 other salon, spa and studio booking apps grade higher. It costs $598.80 a year.
What you could make
- Appointment booking and review collection: an app builder makes these well.
What you could not
- Email sent in volume that still reaches the inbox.
- Newsletters sent to thousands of people that still reach the inbox.
- The WhatsApp Business API, which Meta opens only through approved partners.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Google Calendar, Reserve with Google and Instagram among them.
- People on the other end: coaches. No app builder makes those.
- Hooks into the device itself: widgets.
What this rests on. Shore’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Fresha, Booksy, Vagaro, GlossGenius and Mangomint
The 5 tools Shore is most often weighed against, with where each one differs from it.
- 3.0GPA
Fresha
Free trial · from $19.95/mo
Salon and spa booking with a consumer marketplace for new clients.
- Only Fresha lists an Android app.
- Shore also covers marketing automation and whatsApp messaging.
- Fresha also covers shift scheduling and inventory.
- 2.6GPA
Booksy
Free trial · from $29.99/mo
Booking app and marketplace for barbers, salons and beauty pros.
- Only Booksy lists an Android app.
- Shore also covers marketing automation, whatsApp messaging and review collection.
- Booksy also covers forms and sMS marketing.
- 2.6GPA
Vagaro
Free trial · from $30/mo
Booking, payments and marketing for salons, spas and studios.
- Only Vagaro lists an Android app.
- Shore also covers marketing automation, whatsApp messaging and review collection.
- Vagaro also covers forms, payroll, inventory and class booking.
- 2.4GPA
GlossGenius
Free trial · from $24/mo
Booking, payments and marketing for salons, spas and medspas.
- Only GlossGenius lists an Android app.
- Shore also covers marketing automation and whatsApp messaging.
- GlossGenius also covers forms, payroll, clinical notes and sMS marketing.
- 2.4GPA
Mangomint
Free trial · from $120/mo
Salon, spa and medspa software priced per location and user.
- Only Mangomint lists an Android app.
- Shore also covers email campaigns, whatsApp messaging and review collection.
- Mangomint also covers forms, payroll, business phone line, business texting and inventory.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Shore free?
No, Shore is a paid product, but you can try it first. 14-day free trial.
How much does Shore cost?
Shore lists 2 plans. Booking: $49.90 per month, billed annually ($59.90 billed monthly).
What platforms does Shore work on?
Shore is available on Web and iOS.
Does Shore offer any discounts?
Shore publicly lists the following: Save $120 a year with yearly billing.
Does Shore have an Android app?
No Android app was listed when its pages were read on Oct 24, 2026. Shore is listed for Web and iOS.
Does Shore have a Windows app?
No Windows app was listed when its pages were read on Oct 24, 2026. Shore is listed for Web and iOS.
Is Shore open source?
Shore is not described as open source on its own site, as read on Oct 24, 2026.
What does Shore integrate with?
Shore's listing names Google Calendar, Reserve with Google, Instagram, Facebook, PayPal, Stripe and WhatsApp.
Who makes Shore?
Shore is made by Shore GmbH. It dates from 2012.
What are the alternatives to Shore?
The closest alternatives to Shore in our directory are Fresha, Booksy, Vagaro, GlossGenius and Mangomint.
How does Shore compare with other salon, spa and studio booking apps?
Shore's GPA of 2.2 is higher than 3 of the 15 other salon, spa and studio booking apps we grade, and level with 2.
Is Shore good value for money?
ToolGPA grades Shore C for value for money. Its paid plans start at $49.90 a month, against a middle price of $49.45 for the category: 7 of the 13 others that charge start lower.
Could I make my own version of Shore?
To replace Shore you would be making email sent in volume that still reaches the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Shore’s own pages on Oct 24, 2026, and the grades were given on Oct 24, 2026. Graded from this listing, whose facts were read from Shore's own pages on 24 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Shore GmbH. Prices change, so check shore.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
3,189
Tools graded, in 94 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
3,189
tools graded
94
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Shore, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/shore
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Shore: The Insider's Guide", checked Oct 24, 2026. https://toolgpa.com/tools/shore
Know someone choosing between salon, spa and studio booking apps?
Send them this guide: toolgpa.com/tools/shore/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded salon, spa and studio booking apps after Shore, each with an Insider's Guide of its own.
- Salon, Spa & Studio Booking Insider's GuideEvery one of the 16 salon, spa and studio booking apps we grade, compared
- Square Appointments Insider's GuideBooking, point of sale and payments for appointment businesses3.2 GPA
- Fresha Insider's GuideSalon and spa booking with a consumer marketplace for new clients3.0 GPA
- Booksy Insider's GuideBooking app and marketplace for barbers, salons and beauty pros2.6 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Shore’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. Every grade, review and ranking on ToolGPA is our own judgement. No company can pay for a grade or change one. Shore is a trademark of its owner, and this guide is not made, paid for or approved by Shore GmbH. Prices and plans change: check shore.com before you buy.