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Asana vs Blue

Price, platforms and features side by side. The table says where each price was read and when.

Asana

Work management for projects, goals and cross-team workflows

Free plan · from $10.99/mo

Blue

Process and project management sold as a one-time purchase

From $99 one-time

Where they differ

  • Asana starts at $10.99 per user / month, billed annually ($13.49 billed monthly). Blue starts at $99 one-time for up to 5 users.
  • Asana has a free plan. Blue does not.
  • Blue can be bought with a one-time purchase.
  • Asana also covers tasks, Gantt & timelines and goals.
  • Blue also covers databases and forms.
In commonWebmacOSWindowsiOSAndroidPublic APIAI featuresKanban boardsWorkflow automation

At a glance

AsanaBlue
PricingFree planPaid
Starts at$10.99 per user / month, billed annually ($13.49 billed monthly)$99 one-time for up to 5 users
Free planPersonal plan for up to 2 users: unlimited tasks and projects, list, board and calendar views, unlimited storage with a 100MB per-file cap, and 100+ integrations.None
Free trialFree trial of Starter and Advanced, no credit card required. The pricing page does not give the trial length.None listed
Web
macOS
Windows
iOS
Android
Made byAsana, Inc.Blue
Price read fromasana.comblue.app
CheckedOct 4, 2026Oct 9, 2026

Who each one suits

Asana

  • Teams coordinating projects across several departments
  • Organizations that tie project work to company goals
  • Nonprofits and schools that qualify for the 50% discount

Blue

  • Teams that prefer a one-time payment to per-seat subscriptions
  • Tracking processes such as sales, orders, recruiting or projects as records
  • Giving clients and contractors a limited view of shared data

Worth knowing

Asana

  • The free Personal plan is limited to 2 users; timeline and Gantt views, forms and custom fields start on Starter.
  • Seats are sold in fixed steps: one at a time from 2 to 5 users, then blocks of 5 up to 30 and blocks of 10 up to 100.
  • Portfolios, goals, approvals and built-in time tracking need the Advanced plan at $24.99 per user / month.
  • The download page lists Mac, Windows, iOS and Android apps but no Linux app.

Blue

  • There is no free plan and no free trial; each purchase carries a 30-day money-back guarantee instead.
  • Each tier caps users at 5, 30 or 150, and every role, including clients and view-only users, counts toward the cap.
  • Record-level permissions, scheduled and conditional automations, saved views, audit logs and white label need the $500 a year Pro add-on.
  • The vendor reserves the right to add a maintenance fee of up to $50 a year per organization, which it says is not part of current pricing.

Key features

Asana

Project views
Show a project as a list, board, calendar, timeline or Gantt chart. Timeline and Gantt views start on the Starter plan.
Rules and forms
Rules automate routine steps and forms turn incoming requests into tasks. Both start on Starter; form branching needs Advanced.
Goals and portfolios
Goals link projects and tasks to company-level objectives, and portfolios track groups of related projects in one place. Both are part of the Advanced plan.
Workload and resource management
Shows how much work each person has so tasks can be rebalanced. Capacity planning across the organization is an Enterprise feature.
Reporting dashboards
Charts built from live project data to show the state of a team's work, included from the Starter plan.
AI Teammates and AI Studio
AI Studio builds AI-driven workflows from a monthly credit pool: 50K credits on Starter, 75K on Advanced and 200K on Enterprise. Extra AI requests are billed per request.

Blue

Structured records
Customers, orders, candidates, projects and other items are kept as records with custom fields, up to 100 per workspace on the base tiers.
Board, table, calendar and timeline
The same records can be viewed as a board, a table, a database, a calendar or a timeline, with real-time collaboration.
Automations
Trigger-based automations are included, with a monthly allowance set by tier. Scheduled, conditional and chained automations need the Pro add-on.
Roles and permissions
Custom roles and field-level permissions decide who can see and edit each column, so clients and contractors get a restricted view. Row-level permissions need Pro.
Dashboards and forms
Dashboards chart live data and can be shared through a public link without a login, and forms collect new records.
API, webhooks and AI agents
A REST and GraphQL API and webhooks cover custom integrations, and an MCP server lets Claude, ChatGPT and other clients query and update records.

Plans

Asana

  • Personal$0

    For one or two people: unlimited tasks and projects, list, board and calendar views, and 100+ integrations.

  • Starter$10.99

    per user / month, billed annually ($13.49 billed monthly)

    No seat limit. Adds timeline and Gantt views, reporting dashboards, forms, custom fields, automations and free guests.

  • Advanced$24.99

    per user / month, billed annually ($30.49 billed monthly)

    Adds portfolios, goals, resource management, approvals and proofing, time tracking and form branching.

  • EnterpriseCustom

    SAML authentication, SCIM provisioning, capacity planning and service accounts. An Enterprise+ tier adds further compliance controls.

Blue

  • Starter$99

    one-time purchase

    5 users, 5 workspaces, 50,000 records per workspace, 10GB storage, 1,000 automations a month and community support.

  • Growth$299

    one-time purchase

    30 users, 25 workspaces, 100GB storage, 5,000 automations a month, 10 dashboards, 3 custom roles and email support.

  • Scale$999

    one-time purchase

    150 users, 100 workspaces, 500GB storage, 50,000 automations a month, 25 dashboards and 5 custom roles.

  • Pro add-on$500

    per year, on top of any tier

    Optional: 500,000 records per workspace, record-level permissions, scheduled and conditional automations, audit logs, white label and priority support.

  • EnterpriseCustom

    For more than 150 users: unlimited users, workspaces and storage, dedicated infrastructure and an account manager. Priced through sales.

Ways to pay less

Asana

  • Annual discount

    Save up to 18% with annual billing

    Asana's pricing page lists Starter at $10.99 per user / month billed annually against $13.49 monthly, and Advanced at $24.99 against $30.49.

  • Nonprofit

    50% off for eligible nonprofits

    Qualifying 501(c)(3) nonprofits, public libraries and international equivalents can apply for 50% off a Starter or Advanced annual plan.

  • Education

    50% off for education customers

    Approved schools and universities get 50% off paid plans after an eligibility check. The page still names the older Premium and Business plans.

Blue

  • Lifetime license

    One-time payment for ongoing access

    Each tier is bought once ($99, $299 or $999) with no per-seat or renewal charge, and a buyer can move up a tier later by paying the difference.

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