Authoritas vs BrightEdge (2026): which should you pick?
As of Oct 23, 2026, Authoritas grades higher than BrightEdge: 2.4 against 2.0 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Authoritas grades higher on the free plan. BrightEdge grades higher on value for money. They get the same grade on features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Authoritas
SEO platform with credit-based rank tracking and AI search tracking
Which one is for you
Pick Authoritas if
- Fits if you track rankings across many countries, devices and cities
- Works for one small site that can live on 1,000 rank credits a month
Look elsewhere if
- Pricey if you just need a few hundred keywords tracked, at $129 a month for 1 user
- Tight if you track one keyword in many places, as each place uses another credit
- Skip it if AI answer tracking is the point, since that's a separate product from $119 a month
- Watch out: the Platform API, BigQuery and Looker Studio templates are Enterprise only, at an unpublished price
- Watch out: the free account goes if you don't log in every 30 days, and going past your credits means upgrading
Pick BrightEdge if
- Fits if you run SEO for a large company across many sites and markets
- Works for teams whose executives want organic and AI search results in custom dashboards
Look elsewhere if
- Not for you if you want to try it first, as there's no trial or free plan, only a demo
- Skip it if you're a small business, since it's built and sold for enterprises
- Watch out: no price is published, so you only learn the cost from a custom proposal
- Tight if your CMS has no BrightEdge integration, because Autopilot's fixes depend on one
- Not for you if you want a desktop or phone app, as it's web plus a Chrome extension
How we grade them
| 2.4GPAAuthoritasFair | 2.0GPABrightEdgeFair | |
|---|---|---|
| Value for money | DEssential is $129 a month, or $1,419 for a year (about $118 a month), for 1 user, 5 domains and enough credits for 500 keywords checked daily. That's in this category's dearest tenth, and AI tracking is a separate product from $119. | CNo price is published. BrightEdge is sold after a demo with a custom proposal, so the price is only given on a sales call. C is where we put every tool that won't say. |
| Free plan and trial | BA free account with every standard feature, 2 websites, 1,000 rank credits a month and 1 user. That's about 33 keywords checked daily, enough for one small site. The catch: log in every 30 days or you lose it. | FNothing free on record: no free plan and no self-serve trial. You book a demo and wait for the proposal. |
| Features | BRank tracking on Google, Bing and regional engines, checked in a real browser, plus keyword research, market share, content tools, a crawler with Core Web Vitals and Majestic backlinks. The whole job, with AI search sold apart. | BKeyword research from its own dataset with about 10 years of history, AI Catalyst for AI answers, rank and traffic reporting, site audits, content briefs, Autopilot fixes and an MCP server. The whole job, sized for big teams. |
| Ease of use | CNo rating on record. Every extra country, device or place for a keyword costs another credit, so plans take some working out. | CNo rating on record. It's an enterprise platform with dashboards to build, and CMS integrations to set up before Autopilot does anything. |
| Platforms and integrations | BWeb only, connected to Search Console, Google Analytics, Adobe Analytics, Google Ads, Majestic, BigQuery, Looker Studio and Sheets, with a SERPs API. The Platform API and BigQuery need Enterprise. | BWeb plus a Chrome extension, connected to Google Analytics, Search Console, Adobe Analytics, Salesforce Marketing Cloud, Domo, Optimizely, Looker Studio and Majestic, with an MCP server. No desktop or phone app. |
| Best for | rank tracking across many countries and devices | enterprise SEO and AI search reporting |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Authoritas and BrightEdge. How we grade
Where they differ
- Authoritas also covers backlink analysis.
- BrightEdge also covers reports.
At a glance
| Authoritas | BrightEdge | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $129 per month for 15,000 rank credits, billed monthly | Not published |
| Free plan | Freemium account with all standard platform features, limited to 2 websites, 1,000 keyword rank credits a month and 1 user. You must log in every 30 days to keep it. | None |
| Free trial | None listed | None listed |
| Web | ||
| Browser extension | ||
| Made by | Analytics SEO Limited (t/a Authoritas) | BrightEdge Technologies, Inc. |
| Price read from | authoritas.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Authoritas
- Every rank check uses credits: a new country, device or location for the same keyword costs another credit.
- AI search tracking is a separate product, from $119 a month for 2,000 prompt credits; search-grounded models need an Enterprise plan.
- To go past a plan's monthly credit allowance on the SEO platform you upgrade to the next tier.
- Platform API access, BigQuery and Looker Studio templates are listed as Enterprise features.
BrightEdge
- No prices are published: BrightEdge is sold after a demo with a custom proposal, and there is no free plan or self-serve trial.
- It is built for enterprises; BrightEdge says its 2,400 customers include 57 of the Fortune 100.
- Autopilot's automated fixes depend on an integration with the site's CMS.
Key features
Authoritas
- Rank tracking
- Track keywords daily, weekly or monthly in Google, Bing and regional engines, by country, device and location, checked with a real browser.
- Keyword research and market share
- Keyword research plus Market Share and Visibility Explorer tools that compare your search visibility with competitors.
- Content tools
- Optimize existing pages, generate content with AI and research the questions consumers ask, with content gap analysis against competitors.
- Technical SEO and backlinks
- A website crawler with Core Web Vitals checks, backlink analysis using Majestic data, influencer discovery and link-building campaigns.
- Reporting and APIs
- Custom reports, dashboards, alerts and BigQuery export, plus a SERPs API, Platform API, content API and a Google Sheets add-on.
- AI Search Platform
- Tracks brand visibility, sentiment and citations on ChatGPT, Google AI Overviews and AI Mode, Gemini, Claude, Perplexity, DeepSeek and Bing.
BrightEdge
- Data Cube X keyword research
- Research keywords and competitors from BrightEdge's own dataset, with its own exact-match search volume and about 10 years of history.
- AI Catalyst
- Tracks brand mentions, citations and sentiment on ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and others, benchmarked against competitors.
- Rank, traffic and custom reporting
- Keyword rank tracking, Search Console traffic reports, page analytics and custom dashboards for teams and executives.
- Site audit and Autopilot
- Technical health checks with fixes, plus Autopilot and Site Agents that apply some optimizations on the website through CMS integrations.
- Content tools and SEO Copilot
- AI-assisted content briefs and drafts, page-level recommendations and an AI assistant that suggests titles and meta descriptions.
- Chrome extension and MCP
- A Chrome extension shows SEO data and Copilot suggestions on any page, and an MCP server connects BrightEdge data to AI tools.
Plans
Authoritas
Free$0
2 domains, 1,000 keyword rank credits a month and 1 user, with the standard platform features.
Essential$129
per month for 15,000 rank credits, billed monthly
5 domains and 1 user. 1 credit = 1 keyword checked once in one search engine, device and location, so 15,000 covers 500 keywords daily.
Expert$599
per month for 100,000 rank credits, billed monthly
35 domains and 5 users; enough for about 3,300 keywords checked daily in one search engine setup.
Business$899
per month for 300,000 rank credits, billed monthly
75 domains; enough for about 10,000 keywords checked daily in one search engine setup.
EnterpriseCustom
Custom credits and user limits, unlimited domains, Platform API, eCommerce integrations, BigQuery, Looker Studio templates and senior account managers.
BrightEdge
Pricing could not be confirmed. See brightedge.com.
Ways to pay less
Authoritas
- Annual discount
One month free with annual billing
Authoritas says signing up for a year gives one month free: Essential is $1,419 a year instead of 12 × $129.
- Other savings
20% off when adding the second platform
Upgrading in-app from the SEO platform to the AI Search platform, or the other way, within the first 90 days takes 20% off the total cost.
BrightEdge
No public discounts listed.
Common questions
Which is cheaper, Authoritas or BrightEdge?
As of Oct 23, 2026, Authoritas starts at $129 per month for 15,000 rank credits, billed monthly, and BrightEdge has no price we could confirm.
Which has a free plan, Authoritas or BrightEdge?
As of Oct 23, 2026, only Authoritas has a free plan. BrightEdge does not.
Which platforms do Authoritas and BrightEdge run on?
As of Oct 23, 2026, only BrightEdge lists a browser extension. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.