Botify vs seoClarity (2026): which should you pick?
As of Oct 23, 2026, Botify and seoClarity share a 2.2 GPA, neither has a free plan and their prices can't be set side by side, so the choice depends on whether you care more about value for money and features, where Botify grades higher, or the free plan, where seoClarity does.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
seoClarity
Enterprise SEO platform with rank tracking and AI search visibility
Which one is for you
Pick Botify if
- Fits if you run a retail or publishing site with millions of pages
- Works for SEO teams that want to ship and split-test page changes without the dev queue
Look elsewhere if
- Not for you if you want a price up front, as it's demo request only
- Skip it if you want to try it before talking to sales, since there's no free plan or self-serve trial
- Tight if you can't get at your raw server or CDN logs, which LogAnalyzer needs
- Watch out: professional services and consulting are billed separately from the platform
Pick seoClarity if
- Fits if you track thousands of keywords across many countries
- Works for enterprise teams that want rankings and AI answer visibility in one report
Look elsewhere if
- Pricey if you're not an enterprise, as the smallest SEO package is $2,500 a month and ArcAI is $2,000
- Skip it if you want to try it without a sales demo first
- Tight if you want automation included, since ClarityAutomate and on-page monitoring are add-ons
- Watch out: the published prices are marked representative as of October 2022, and every deal is quoted
- Watch out: Rankings has a 2,000-query minimum, and ArcAI bot tracking and brand accuracy cost extra
How we grade them
| 2.2GPABotifyFair | 2.2GPAseoClarityFair | |
|---|---|---|
| Value for money | CNo price is published. The pricing link goes to a demo request form, so the cost only comes out on a sales call. Professional services and consulting are sold separately on top. | DResearch & Content starts at $2,500 a month, about 64 times this category's middle ($39), and Clarity ArcAI alone at $2,000. What keeps it off an F is the client success and SEO advisory team in every package. The page calls these prices representative as of 2022, and each deal is quoted. |
| Free plan and trial | FNothing free on record. There's no free plan or self-serve trial on the site, only a demo request. | CNo free plan, but a free custom trial on your own domain, with training. It only starts after a demo with the sales team. |
| Features | ACrawls millions of pages with Googlebot's rendering engine and 1,000+ indicators, reads logs daily for bots such as GPTBot and ClaudeBot, and measures share of voice in AI answers. PageWorkers then changes tags and redirects on thousands of URLs and split-tests them, which Lumar, Oncrawl and JetOctopus don't list. | BDaily or weekly rank tracking on any engine and location, keyword, content and link gap research, an AI writer, site audits with log file analysis, and AI answer tracking on ChatGPT, Perplexity, Gemini, Claude and more. The whole job, with automation sold as an add-on. |
| Ease of use | CNo rating on record. It's an enterprise platform with crawls, log feeds and Search Console data to connect, and LogAnalyzer won't work until you hand over raw server or CDN logs. | CNo rating on record. A client success team is included, but this is a big platform with rankings, crawls and content tools to set up across many domains. |
| Platforms and integrations | BWeb only. It pulls in Search Console, and its MCP server lets ChatGPT and Claude query your crawl, log and Search Console data. The listed integrations stop there. | BWeb only, connected to Google Analytics, Adobe Analytics, Majestic, Ahrefs, WordPress, BigQuery, Tableau and Power BI, with APIs for most of its data and an MCP server. No desktop or phone app. |
| Best for | crawl, log and AI bot data on huge sites | tracking large keyword sets across many markets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Botify and seoClarity. How we grade
Where they differ
- Botify also covers a/B testing and internal linking.
- seoClarity also covers keyword research, rank tracking and content optimization.
At a glance
| Botify | seoClarity | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $2,000 per month and up (Clarity ArcAI) |
| Free plan | None | None |
| Free trial | None listed | Free custom trial on your own domain, with training, started after a sales demo |
| Web | ||
| Made by | Botify | seoClarity |
| Price read from | Not confirmed | seoclarity.net |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Botify
- No prices are published: the pricing link leads to a demo request form.
- No free plan or self-serve trial is offered on the site.
- LogAnalyzer needs access to your raw server or CDN log files.
- Professional services and consulting are sold separately from the platform.
seoClarity
- The pricing page says its package prices are representative as of October 2022, and each deal needs a custom quote.
- Prices rise with the domains and keywords tracked; the Rankings package has a minimum of 2,000 keyword queries.
- The free trial starts only after a demo with the sales team.
- ClarityAutomate, on-page monitoring, ArcAI bot tracking and brand accuracy monitoring are sold as add-ons.
Key features
Botify
- SiteCrawler
- Crawls millions of pages per crawl with the same rendering engine as Googlebot, across mobile, desktop, AMP, country and staging versions, with 1,000+ technical indicators.
- LogAnalyzer
- Reads raw server logs from your CDN daily to show which bots crawl which pages, including GPTBot, ChatGPT-User, PerplexityBot and ClaudeBot.
- AI Visibility
- Measures share of voice, mentions, citations and rankings in AI search and shopping answers, compared side by side with competitors.
- PageWorkers
- Changes tags, redirects and content on thousands of URLs without developers, runs SEO split tests, and can reverse a change in seconds.
- RealKeywords
- Every keyword the site ranks for, from Google Search Console, segmented by category or template and shown beside crawl metrics such as depth and internal links.
- Botify MCP and agents
- Ask questions of your own crawl, log and Search Console data from an AI assistant, and run agents that draft fixes for sign-off.
seoClarity
- Rank Intelligence
- Daily or weekly rank tracking on desktop and mobile for any search engine, country or location, with unlimited competitors and SERP features.
- Clarity ArcAI
- Tracks mentions and citations on ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, DeepSeek, Claude, Copilot and Grok, with sentiment.
- Research and content
- Keyword and topic research, content and link gaps against competitors, SEO content briefs and an AI content writer.
- Technical SEO
- Site audits and a crawler, page speed checks, internal link analysis and log file analysis to see how search and AI bots crawl the site.
- ClarityAutomate
- An add-on to change pages, deploy schema, fix internal links and run SEO split tests without waiting on the development team.
- APIs and MCP server
- APIs for domain, ranking, keyword, content and AI visibility data, and an MCP server that brings the data into ChatGPT and Claude.
Plans
Botify
Pricing could not be confirmed. See botify.com.
seoClarity
Clarity ArcAI$2,000
per month and up
AI search visibility: mentions, citations and sentiment from 500 prompts up. AI bot tracking and brand accuracy monitoring are add-ons.
Research & Content$2,500
per month and up, priced by domains and keywords tracked
Research and content tools with a dedicated client success, technical support and SEO advisory team. For small to medium teams.
Technical SEO$3,200
per month and up, priced by domains and keywords tracked
Site audits with unlimited crawl pages and projects, log file analysis and Clarity 360, for brands with several domains.
Enterprise$4,500
per month and up, priced by domains and keywords tracked
Rankings, research, content and technical SEO together, with the top support tier and SLAs. For global teams with 5,000+ keywords.
RankingsCustom
Daily or weekly rank tracking, ranking data extracts and unlimited users, priced by keyword queries, with a 2,000-query minimum.
Common questions
Which is cheaper, Botify or seoClarity?
As of Oct 23, 2026, Botify has no price we could confirm, and seoClarity starts at $2,000 per month and up (Clarity ArcAI).
Which has a free plan, Botify or seoClarity?
As of Oct 23, 2026, neither Botify nor seoClarity has a free plan. seoClarity has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.