Semrush vs seoClarity (2026): which should you pick?
As of Oct 23, 2026, Semrush and seoClarity share a 2.2 GPA, and only Semrush has a free plan.
Checked Oct 17, 2026 and Oct 23, 2026 · graded Oct 17, 2026 and Oct 23, 2026 by ToolGPA
They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Semrush
SEO suite for keyword research, rank tracking and AI search visibility
seoClarity
Enterprise SEO platform with rank tracking and AI search visibility
Which one is for you
Pick Semrush if
- Fits if you want research, rank tracking and audits in one account and can pay $117.33 a month or more
- Works for agencies that need keyword data for many countries and compare client sites with competitors
Look elsewhere if
- Pricey if you're one person with one site, at $117.33 a month even yearly, and the trial checks your card with a small charge
- Tight if your team is more than just you, since every extra user is from $45 a month
- Skip it if AI answer tracking is the point, as the SEO plan leaves it out and Starter is $165.17 a month
- Watch out: the API and share of voice need the custom-priced Advanced plan, and scheduled PDF reports are $10 to $20 a month extra
- Watch out: local, content, social and ad tools are separate toolkits with their own prices, and the free plan allows 10 reports a day
Pick seoClarity if
- Fits if you track thousands of keywords across many countries
- Works for enterprise teams that want rankings and AI answer visibility in one report
Look elsewhere if
- Pricey if you're not an enterprise, as the smallest SEO package is $2,500 a month and ArcAI is $2,000
- Skip it if you want to try it without a sales demo first
- Tight if you want automation included, since ClarityAutomate and on-page monitoring are add-ons
- Watch out: the published prices are marked representative as of October 2022, and every deal is quoted
- Watch out: Rankings has a 2,000-query minimum, and ArcAI bot tracking and brand accuracy cost extra
How we grade them
| 2.2GPASemrushFair | 2.2GPAseoClarityFair | |
|---|---|---|
| Value for money | DThe SEO plan, the one Semrush aims at freelancers and small businesses, is $117.33 a month billed yearly ($139 monthly). That's in this category's dearest tenth, for one user. AI search tracking needs Starter at $165.17, and each extra person is from $45 a month. | DResearch & Content starts at $2,500 a month, about 64 times this category's middle ($39), and Clarity ArcAI alone at $2,000. What keeps it off an F is the client success and SEO advisory team in every package. The page calls these prices representative as of 2022, and each deal is quoted. |
| Free plan and trial | CA free account with no card: 1 project, 10 reports a day and 10 tracked keywords. Fine for a look around, but you'll hit the wall in an afternoon. The 7-day trial of the paid plans checks your card with a small charge that's refunded at once. | CNo free plan, but a free custom trial on your own domain, with training. It only starts after a demo with the sales team. |
| Features | BKeyword research from a database it puts at 29 billion keywords across 142 countries, competitor and backlink analysis, daily rank tracking and Site Audit. It covers the whole job, though the SEO plan only gets the basic research tools and no AI visibility. | BDaily or weekly rank tracking on any engine and location, keyword, content and link gap research, an AI writer, site audits with log file analysis, and AI answer tracking on ChatGPT, Perplexity, Gemini, Claude and more. The whole job, with automation sold as an add-on. |
| Ease of use | CNo rating on record. It's a big suite with a lot of reports, and there are projects to set up and plenty to learn before it all makes sense. | CNo rating on record. A client success team is included, but this is a big platform with rankings, crawls and content tools to set up across many domains. |
| Platforms and integrations | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Wix, Yoast, AIOSEO, Supermetrics and Monday.com, has MCP from Starter, and the API comes with the custom-priced Advanced plan. | BWeb only, connected to Google Analytics, Adobe Analytics, Majestic, Ahrefs, WordPress, BigQuery, Tableau and Power BI, with APIs for most of its data and an MCP server. No desktop or phone app. |
| Best for | all-in-one SEO research for teams with a budget | tracking large keyword sets across many markets |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Semrush and seoClarity. How we grade
Price against what you get
Semrush starts at $117.33 a month and scores 2.7 out of 4 on features, ease of use and platforms. seoClarity starts at $2,000 a month and scores 2.7.
They score the same, and Semrush starts $1,882.67 a month lower. Of the other SEO tools on the chart, none scores higher than Semrush for less, and none scores higher than seoClarity for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Semrush also covers reports and backlink analysis.
- seoClarity also covers AI search visibility, content optimization and log file analysis.
At a glance
| Semrush | seoClarity | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $117.33 per month, billed annually ($139 billed monthly) | $2,000 per month and up (Clarity ArcAI) |
| Free plan | Free account: 1 project, 10 analytics reports a day across the main tools and 10 keywords in Position Tracking. No credit card needed. | None |
| Free trial | 7-day free trial of paid plans; a card is checked with a small charge that is refunded at once | Free custom trial on your own domain, with training, started after a sales demo |
| Web | ||
| Made by | Semrush Holdings | seoClarity |
| Price read from | semrush.com | seoclarity.net |
| Checked | Oct 17, 2026 | Oct 23, 2026 |
Worth knowing
Semrush
- Each plan includes one user; extra users start at $45 a month each, priced by plan level.
- Scheduled PDF reports are an add-on at $10 a month, or $20 with white-labeling; Advanced includes reporting.
- API access and share of voice come only with the custom-priced Advanced plan.
- Local, content, social, advertising, AI PR and traffic tools are separate toolkits with their own prices.
seoClarity
- The pricing page says its package prices are representative as of October 2022, and each deal needs a custom quote.
- Prices rise with the domains and keywords tracked; the Rankings package has a minimum of 2,000 keyword queries.
- The free trial starts only after a demo with the sales team.
- ClarityAutomate, on-page monitoring, ArcAI bot tracking and brand accuracy monitoring are sold as add-ons.
Key features
Semrush
- Keyword research
- Look up search volume, difficulty and intent from a database Semrush puts at 29 billion keywords across 142 country databases.
- Competitor and backlink analysis
- See which keywords and pages bring a rival site its traffic, and inspect any domain's backlink profile.
- Position Tracking
- Track daily rankings for 500 to 5,000+ keywords depending on the plan; Pro+ adds tracking by location and device.
- Site Audit
- Crawl your sites for technical SEO problems. From the Starter plan the audit also checks how ready a site is for AI search.
- AI visibility tracking
- Starter and above track daily whether set prompts in AI chat tools mention your brand, with sentiment monitoring. The SEO plan has none of this.
- MCP and API access
- Starter and above can query Semrush data from AI assistants through MCP; the API itself comes with the Advanced plan.
seoClarity
- Rank Intelligence
- Daily or weekly rank tracking on desktop and mobile for any search engine, country or location, with unlimited competitors and SERP features.
- Clarity ArcAI
- Tracks mentions and citations on ChatGPT, Perplexity, Google AI Mode and AI Overviews, Gemini, DeepSeek, Claude, Copilot and Grok, with sentiment.
- Research and content
- Keyword and topic research, content and link gaps against competitors, SEO content briefs and an AI content writer.
- Technical SEO
- Site audits and a crawler, page speed checks, internal link analysis and log file analysis to see how search and AI bots crawl the site.
- ClarityAutomate
- An add-on to change pages, deploy schema, fix internal links and run SEO split tests without waiting on the development team.
- APIs and MCP server
- APIs for domain, ranking, keyword, content and AI visibility data, and an MCP server that brings the data into ChatGPT and Claude.
Plans
Semrush
Free$0
1 project, 10 analytics reports a day and 10 tracked keywords, for trying the tools.
SEO$117.33
per month, billed annually ($139 billed monthly)
1 user, 5 websites, 500 keywords tracked daily, basic keyword and competitor research, and Site Audit. No AI search tracking.
Starter$165.17
per month, billed annually ($199 billed monthly)
5 websites and 500 keywords, full keyword research tools, MCP access, 50 AI prompts tracked daily and 300 AI visibility reports a day.
Pro+$248.17
per month, billed annually ($299 billed monthly)
15 websites, 1,500 keywords, historical data, content optimization, cannibalization checks, multi-location tracking and 100 AI prompts.
AdvancedCustom
40+ websites, 5,000+ keywords, share of voice, API access, team users, reporting and unlimited AI prompts. Sold after a demo.
seoClarity
Clarity ArcAI$2,000
per month and up
AI search visibility: mentions, citations and sentiment from 500 prompts up. AI bot tracking and brand accuracy monitoring are add-ons.
Research & Content$2,500
per month and up, priced by domains and keywords tracked
Research and content tools with a dedicated client success, technical support and SEO advisory team. For small to medium teams.
Technical SEO$3,200
per month and up, priced by domains and keywords tracked
Site audits with unlimited crawl pages and projects, log file analysis and Clarity 360, for brands with several domains.
Enterprise$4,500
per month and up, priced by domains and keywords tracked
Rankings, research, content and technical SEO together, with the top support tier and SLAs. For global teams with 5,000+ keywords.
RankingsCustom
Daily or weekly rank tracking, ranking data extracts and unlimited users, priced by keyword queries, with a 2,000-query minimum.
Ways to pay less
Semrush
- Annual discount
Save up to 17% with annual billing
Semrush's pricing page lists annual billing at up to 17% less: Starter is $165.17 a month billed annually instead of $199 billed monthly.
seoClarity
No public discounts listed.
Common questions
Which is cheaper, Semrush or seoClarity?
As of Oct 23, 2026, Semrush is cheaper to start with: $117.33 a month, against $2,000 a month for seoClarity. Semrush starts at $117.33 per month, billed annually ($139 billed monthly), and seoClarity starts at $2,000 per month and up (Clarity ArcAI).
Which has a free plan, Semrush or seoClarity?
As of Oct 23, 2026, only Semrush has a free plan. seoClarity does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.