BotPenguin vs ChatPion (2026): which should you pick?
As of Nov 13, 2026, BotPenguin grades higher than ChatPion: 2.2 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
BotPenguin grades higher on the free plan and ease of use. ChatPion grades higher on value for money. They get the same grade on features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
BotPenguin
No-code chatbot builder for WhatsApp, Instagram, Messenger and web
ChatPion
Messenger chatbot and social posting script sold as a one-time license
Which one is for you
Pick BotPenguin if
- Fits if you want a chatbot on a small site or shop
- Works for a team trying a bot before paying
Look elsewhere if
- Tight if you stay free, as that is 1,000 messages and 1 chatbot
- Pricey if you grow: extra messages are $5 per 1,000 and extra AI messages $15 per 1,000
- Watch out: extra team members are $7 each, an MS Teams bot $100 and a whitelabel window $20 a bot
- Watch out: Meta's WhatsApp fees are on top
- Watch out: yearly prices were not shown, and the vendor says yearly means 10 months
Pick ChatPion if
- Fits if you're comfortable installing a script on your own server and want to pay once
- Works for agencies that want a white-label Messenger bot to run under their own name
Look elsewhere if
- Not for you if you don't want to host and maintain software
- Watch out: the Regular Licence bars selling it as a service or taking payments from end users, which needs $499
- Pricey if you want the API, team members and Sheets, all sold as add-ons
- Skip it if you need WhatsApp, which the site doesn't list
How we grade them
| 2.2GPABotPenguinFair | 1.8GPAChatPionWeak | |
|---|---|---|
| Value for money | C$29 a month for 3,000 messages, in the middle band of chat tools. | B$89 once for the Regular Licence is under a year of this category's $36 middle. The API ($69), team members ($49) and Google Sheets ($49) are add-ons, and a bundle is $714.40, so the full set costs far more. |
| Free plan and trial | CFree: 1,000 messages a month, 1 chatbot and a unified inbox, which a live site passes quickly. A 7-day trial needs no card. | FNothing free: no plan and no trial, only a purchase. |
| Features | CMulti-platform bots, knowledge-base training, inbox, WhatsApp bulk and voice agents. WhatsApp flows start at King. | CA Messenger flow builder, comment automation, email and SMS broadcasts and social posting. It centres on Facebook Messenger and Instagram, and the site doesn't list WhatsApp. |
| Ease of use | CNo store rating on record. You build flows and connect channels. | DIt's source code, so you install it on your own server and keep it running. No store rating on record. |
| Platforms and integrations | BWeb, iPhone and Android with Shopify, WooCommerce, Zendesk, Zapier, HubSpot and Salesforce. | BWeb, with PayPal, Stripe, WooCommerce, Google Sheets and Google Contacts listed. It runs only where you host it. |
| Best for | chatbots for websites and WhatsApp | a Messenger bot script you host yourself |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: BotPenguin and ChatPion. How we grade
Where they differ
- ChatPion can be bought with a one-time purchase.
- BotPenguin also covers shared inbox, no-code, live chat, AI support agent and whatsApp messaging.
- ChatPion also covers email campaigns, sMS marketing and online store.
At a glance
| BotPenguin | ChatPion | |
|---|---|---|
| Pricing | Free plan | Paid |
| Starts at | $29 per month for 3,000 bot messages | $89 one-time (Regular License) |
| Free plan | Baby plan: 1,000 bot messages a month, 1 chatbot, unlimited leads, unified inbox, live chat and a basic LLM knowledge base. | None |
| Free trial | 7-day free trial, no credit card required | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Relinns Technologies Pvt. Ltd. | XeroneIT |
| Price read from | botpenguin.com | chatpion.com |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
BotPenguin
- Prices follow the monthly message allowance; extra messages cost $5 a month per 1,000 and extra AI messages $15 a month per 1,000.
- The vendor says paying yearly means paying for 10 months, but the yearly prices were not shown in the page text read.
- Extra team members cost $7 a month each, an MS Teams bot is a $100 a month add-on and a whitelabel chat window is $20 a month per bot.
- WhatsApp fees charged by Meta are billed on top; BotPenguin says it adds no markup to them.
ChatPion
- The Regular License bars selling it as a software service and taking payments from end-users; that needs the $499 Extended License.
- It is sold as source code, so the buyer sets it up and runs it; hosting is not part of the price.
- Many features are paid add-ons: HTTP API $69, Google Sheets $49, team members $49, WooCommerce $36, or a bundle for $714.40.
- It centers on Facebook Messenger and Instagram; the site does not list WhatsApp.
Key features
BotPenguin
- Multi-platform chatbots
- Deploy one bot on WhatsApp, Instagram, Facebook, Telegram and websites, with the Emperor plan adding WeChat, LINE, Viber, SMS and Slack.
- AI knowledge-base training
- Train a bot on website content, PDFs and FAQs, with Google Sheets, Drive and Notion sources on higher plans.
- Unified inbox and live chat
- One inbox for all platform conversations, with a handover from bot to human agent at any time.
- WhatsApp bulk messages and flows
- Little adds bulk WhatsApp sending and shop automation; King adds WhatsApp flows for forms inside the chat.
- AI voice agents
- The King plan includes up to 10 AI voice agents; extra voice minutes are sold as add-ons.
- Integrations
- 30+ integrations on Little and 50+ on King, including Shopify, Zendesk, Zapier, HubSpot and Salesforce.
ChatPion
- Messenger flow builder
- A visual drag-and-drop editor builds Messenger bots that reply with text, images, video, GIFs, buttons, quick replies and carousels.
- Comment automation
- Auto-reply to Facebook and Instagram comments, and hide or delete abusive ones.
- Email and SMS broadcasts
- Send bulk email and SMS to customers' addresses and phone numbers.
- Social posting
- Publish and schedule posts on Facebook, Twitter, LinkedIn, Pinterest and Reddit, and image or video posts on Instagram.
- E-commerce store
- An online store that runs on Messenger and in a browser, usable as a digital restaurant menu with QR codes, with PayPal and Stripe payments.
- Add-ons and white label
- Paid add-ons extend it, for example HTTP API, Google Sheets, team members and WooCommerce; both licenses are multi-user and white-label.
Plans
BotPenguin
Baby Plan$0
Free forever: 1,000 messages a month (AI and regular share the limit), 1 chatbot, chat flow templates and a unified inbox.
Little Plan$29
per month for 3,000 messages and 5 team members, billed monthly
Adds WhatsApp bulk messaging, Instagram DM automation, appointment booking, reports, mobile apps for agents and 30+ integrations.
King Plan$99
per month for 12,000 messages, billed monthly
Adds WhatsApp flows, department routing, 50+ integrations, AI voice agents (10) and connections to models such as Gemini, Claude and DeepSeek.
Emperor Plan$990
per month and up, billed monthly
Custom volume with unlimited bots, agents and team members, extra channels such as SMS, Slack and LINE, and a build-it-for-you setup. Sold through sales.
ChatPion
Regular License$89
one-time
Multi-user and white-label with source code; cannot be used to sell it as a service or take payments from end-users.
Extended License$499
one-time
Same features as Regular, plus the right to sell it as a software service and to take payments from end-users.
Ways to pay less
BotPenguin
- Annual discount
Two months free on yearly billing
The pricing FAQ says a yearly plan costs 10 months instead of 12.
- Nonprofit
50% off for nonprofits
The pricing page lists a 50% discount for nonprofit organizations and 100% for those working in animal welfare.
ChatPion
- Other savings
Add-on bundle at $714.40
The site lists its add-on bundle at $714.40, marked down from $893 for the add-ons bought separately.
Common questions
Which is cheaper, BotPenguin or ChatPion?
As of Nov 13, 2026, BotPenguin starts at $29 per month for 3,000 bot messages, and ChatPion starts at $89 one-time (Regular License).
Which has a free plan, BotPenguin or ChatPion?
As of Nov 13, 2026, only BotPenguin has a free plan. ChatPion does not.
Which platforms do BotPenguin and ChatPion run on?
As of Nov 13, 2026, only BotPenguin lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.