Braze vs Seventh Sense (2026): which should you pick?

Pick Braze if

• Fits if you message many people across email, push and SMS and have a team to run it
• Makes sense if you want one contract covering channels, data and AI

Look elsewhere if

• Not for you if you want a free plan, as Braze says it has none
• Skip it if you want a price before a sales call, since none is published
• Watch out: Action Credits are one pool, so a WhatsApp message costs 5 credits against 1 for an SMS
• Skip it if you run a small list, as the pages are written for big programs
• Watch out: which editions include single sign-on provisioning is not itemized

Pick Seventh Sense if

• Fits if you already send through HubSpot and want per-person send times
• Makes sense if you run Marketo and want to recycle engaged audiences

Look elsewhere if

• Not for you if you use neither HubSpot nor Marketo, because it works only with those two
• Skip it if you want to send email, as it does not send by itself
• Pricey if your list grows: $180 a month at 25,000 HubSpot contacts, and Marketo starts at $450
• Watch out: the page text shows $400 for 25,000 contacts while its slider computes $180
• Watch out: SSO, phone support and agency management start on Enterprise, from 150,000 contacts

Braze

• No prices are published; the contract combines an edition, monthly active users, Action Credits and services.
• Braze says it has no free plan, though trials, startup programs and entry plans exist through its team.
• Action Credits are one pool across channels; the page's example is 1 credit for an SMS and 5 for a WhatsApp message.
• SAML and single sign-on are listed under trust and infrastructure; which editions have provisioning is not itemized.

Seventh Sense

• It works only with HubSpot and Marketo and does not send emails by itself.
• The Business plan is billed annually and priced by marketing contacts, with no monthly billing shown.
• SSO, phone support and multi-portal or agency management are Enterprise features, which start at 150,000 contacts.
• The page text still shows $400 a month for 25,000 contacts, while the price slider computes $180 for that size.

Braze

Cross-channel messaging

Email, push, SMS, MMS and RCS, WhatsApp, KakaoTalk, LINE, in-app messages, banners and content cards are all listed in every edition.

Journey orchestration

Campaigns and Canvases build multi-step journeys, with engagement testing and experimentation and frequency capping.

Data platform

Cloud data ingestion, custom data and catalogs, data transformation and zero-copy segmentation feed messaging from one customer profile.

BrazeAI tools

BrazeAI Operator, Agent Console, generative AI and a content optimizer are in every edition; predictive AI starts at Pro.

Four Platform Editions

Braze Go, Select, Pro and Enterprise add orchestration, security and provisioning, advanced AI and enterprise infrastructure.

Seventh Sense

Per-person send-time optimization

Learns each contact's engagement rhythm from past activity and schedules each send at that person's likely peak time.

Orchestration

Rules for frequency caps, blackout windows and priority lanes applied across nurtures, batch emails and triggered flows.

Audience recycling

Sets an engagement-probability threshold and pauses sends to people below it, then includes them again when they are likely to engage.

Insights

Reports by inbox provider, audience cohort and individual contact, plus domain and audience-health monitoring.

Native HubSpot and Marketo steps

Adds workflow actions in HubSpot and works inside Marketo programs, and writes engagement profiles to HubSpot CRM records.

Braze

Pricing could not be confirmed. See braze.com.

Seventh Sense

• Business$80

  per month for up to 5,000 contacts, billed annually

  All four AI features, unlimited users. Rises with contacts: $180 a month at 25,000 HubSpot contacts. Marketo is priced by leads, from $450 a month at 50,000.

• EnterpriseCustom

  Starts at 150,000 marketing contacts. Adds SSO, phone and 24x7 support, a customer success manager, custom contracts and multi-portal and agency management.