Mailchimp vs Seventh Sense (2026): which should you pick?

Pick Mailchimp if

• Fits if you send a regular newsletter or promotions to a small list
• Works for shops on Shopify, WooCommerce or Square that want automated emails and SMS in one account

Look elsewhere if

• Pricey if your list is big, at $110 a month on Essentials for 10,000 contacts
• Tight if you stay free, since sending stops at 250 contacts and 500 emails a month
• Skip it if surprise bills worry you, as passing a contact or send limit bills overages automatically
• Watch out: Essentials caps flows at 4 steps, and dynamic content and custom reports start at Standard
• Watch out: SMS is a paid add-on in select countries, needs approval, and unused credits expire

Pick Seventh Sense if

• Fits if you already send through HubSpot and want per-person send times
• Makes sense if you run Marketo and want to recycle engaged audiences

Look elsewhere if

• Not for you if you use neither HubSpot nor Marketo, because it works only with those two
• Skip it if you want to send email, as it does not send by itself
• Pricey if your list grows: $180 a month at 25,000 HubSpot contacts, and Marketo starts at $450
• Watch out: the page text shows $400 for 25,000 contacts while its slider computes $180
• Watch out: SSO, phone support and agency management start on Enterprise, from 150,000 contacts

Mailchimp

• The Free plan stops at 250 contacts and 500 sends a month, and sending pauses until you upgrade or trim the list.
• Paid plans bill overages automatically when you pass your contact or monthly send limit.
• Essentials caps automations at 4 flow steps; dynamic content and custom reports start at Standard.
• SMS is a paid add-on in select countries, needs an approved application, and its monthly credits expire unused.

Seventh Sense

• It works only with HubSpot and Marketo and does not send emails by itself.
• The Business plan is billed annually and priced by marketing contacts, with no monthly billing shown.
• SSO, phone support and multi-portal or agency management are Enterprise features, which start at 150,000 contacts.
• The page text still shows $400 a month for 25,000 contacts, while the price slider computes $180 for that size.

Mailchimp

Automation flows

Standard and Premium allow up to 200 automated flows, such as welcome series and abandoned-cart emails. Essentials is limited to 4 flow steps and Free has none.

Templates and email builder

Pre-built templates on every plan (a limited set on Free). Custom-coded templates can be built on any plan but only sent from Standard and Premium.

Segmentation and dynamic content

Standard adds advanced segmentation, pre-built segments and dynamic content; Premium adds predictive segmentation.

Popup forms and landing pages

Popup sign-up forms are included on every plan, and the Free plan can also build landing pages and forms.

SMS and MMS add-on

Paid plans can add SMS, with MMS on Standard and Premium in select countries, after an application is approved. Credits are bought in monthly blocks.

Mobile app

The iOS and Android app can build and send emails, scan business cards into contacts, make simple landing pages and show campaign reports.

Seventh Sense

Per-person send-time optimization

Learns each contact's engagement rhythm from past activity and schedules each send at that person's likely peak time.

Orchestration

Rules for frequency caps, blackout windows and priority lanes applied across nurtures, batch emails and triggered flows.

Audience recycling

Sets an engagement-probability threshold and pauses sends to people below it, then includes them again when they are likely to engage.

Insights

Reports by inbox provider, audience cohort and individual contact, plus domain and audience-health monitoring.

Native HubSpot and Marketo steps

Adds workflow actions in HubSpot and works inside Marketo programs, and writes engagement profiles to HubSpot CRM records.

Mailchimp

• Free$0

  1 seat, 1 audience, 250 contacts and 500 sends a month. Sending pauses when a limit is passed.

• Essentials$13

  per month for up to 500 contacts, billed monthly

  3 seats, 3 audiences, sends of 10 times your contacts, scheduling and 4-step flows. Price rises with the list: $110 a month at 10,000 contacts.

• Standard$20

  per month for up to 500 contacts, billed monthly

  5 seats, up to 200 automation flows, dynamic content and custom reports. Price rises with the list: $135 a month at 10,000 contacts.

• Premium$350

  per month for up to 10,000 contacts, billed monthly

  Unlimited seats and audiences, phone and priority support, multivariate testing. Price rises with the list: $815 a month at 50,000 contacts.

Seventh Sense

• Business$80

  per month for up to 5,000 contacts, billed annually

  All four AI features, unlimited users. Rises with contacts: $180 a month at 25,000 HubSpot contacts. Marketo is priced by leads, from $450 a month at 50,000.

• EnterpriseCustom

  Starts at 150,000 marketing contacts. Adds SSO, phone and 24x7 support, a customer success manager, custom contracts and multi-portal and agency management.

Mailchimp

• Nonprofit

  15% off for nonprofits and charities

  Mailchimp's pricing page offers nonprofits and charities 15% off. You sign up for a free account and then contact the Billing team with your username and website.

• Other savings

  15% off the first 12 months at 10,000+ contacts

  New customers on a monthly Essentials, Standard or Premium plan with 10,000 or more contacts get 15% off for the first 12 months, then the list price.

Seventh Sense

No public discounts listed.