ActiveCampaign vs Seventh Sense (2026): which should you pick?

Pick ActiveCampaign if

• Fits if your marketing is mostly automated sequences, like onboarding, nurture and win-back emails
• Works for stores on Shopify or WooCommerce that want email and a sales CRM on the same contacts

Look elsewhere if

• Skip it if you want a free plan to grow into, as there isn't one after the 14-day trial
• Tight if you're on Starter, since each automation stops at 5 actions, there's 1 user and lists stop at 25,000
• Pricey if your list is big, at $149 a month for 10,000 contacts even on Starter
• Watch out: SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons
• Watch out: landing pages need Plus at $49 and conditional content Pro at $79, both for 1,000 contacts billed yearly

Pick Seventh Sense if

• Fits if you already send through HubSpot and want per-person send times
• Makes sense if you run Marketo and want to recycle engaged audiences

Look elsewhere if

• Not for you if you use neither HubSpot nor Marketo, because it works only with those two
• Skip it if you want to send email, as it does not send by itself
• Pricey if your list grows: $180 a month at 25,000 HubSpot contacts, and Marketo starts at $450
• Watch out: the page text shows $400 for 25,000 contacts while its slider computes $180
• Watch out: SSO, phone support and agency management start on Enterprise, from 150,000 contacts

ActiveCampaign

• There is no free plan; after the 14-day trial every plan is paid.
• Monthly email sends are capped at 10 times your contact limit on Starter and Plus, 12 times on Pro and 15 times on Enterprise.
• SMS, WhatsApp, transactional email, sales pipelines and extra users are paid add-ons on top of the plan price.
• Starter has one user and stops at 25,000 contacts; landing pages need Plus and conditional content needs Pro.

Seventh Sense

• It works only with HubSpot and Marketo and does not send emails by itself.
• The Business plan is billed annually and priced by marketing contacts, with no monthly billing shown.
• SSO, phone support and multi-portal or agency management are Enterprise features, which start at 150,000 contacts.
• The page text still shows $400 a month for 25,000 contacts, while the price slider computes $180 for that size.

ActiveCampaign

Multi-step automations

A visual builder links actions, waits and branches into automations. Starter allows 5 actions per automation; Plus and above have no limit.

Email designer and AI tools

Drag-and-drop and HTML designer, 250+ templates and A/B testing, plus an AI campaign builder and AI text and image generation.

Segmentation and personalization

Segmentation runs from limited on Starter to premium on Enterprise. Conditional content and predictive sending start at Pro.

CRM and pipelines

Every plan keeps contact profiles, tags and custom fields. Pipelines, deals, lead scoring and win probability come with the paid CRM add-ons.

Forms, landing pages and site messages

Starter has standard and inline forms only; Plus adds landing pages. Site messages and Google, Facebook and LinkedIn ad audiences are also available.

Reporting and attribution

Campaign, automation and contact reports on every plan. Attribution starts at Pro; custom reports are included on Enterprise and an add-on on Plus and Pro.

Seventh Sense

Per-person send-time optimization

Learns each contact's engagement rhythm from past activity and schedules each send at that person's likely peak time.

Orchestration

Rules for frequency caps, blackout windows and priority lanes applied across nurtures, batch emails and triggered flows.

Audience recycling

Sets an engagement-probability threshold and pauses sends to people below it, then includes them again when they are likely to engage.

Insights

Reports by inbox provider, audience cohort and individual contact, plus domain and audience-health monitoring.

Native HubSpot and Marketo steps

Adds workflow actions in HubSpot and works inside Marketo programs, and writes engagement profiles to HubSpot CRM records.

ActiveCampaign

• Starter$15

  per month for up to 1,000 contacts, billed annually ($19 monthly)

  1 user, limited segmentation, 5 actions per automation, up to 25,000 contacts. Price rises with the list: $149 a month at 10,000 contacts, billed annually.

• Plus$49

  per month for up to 1,000 contacts, billed annually ($59 monthly)

  1 user, unlimited automation actions, standard segmentation and landing pages. $189 a month at 10,000 contacts, billed annually.

• Pro$79

  per month for up to 1,000 contacts, billed annually ($99 monthly)

  3 users, advanced segmentation, conditional content, predictive sending and attribution. $375 a month at 10,000 contacts, billed annually.

• Enterprise$145

  per month for up to 1,000 contacts, billed annually ($179 monthly)

  5 users, premium segmentation, custom objects, single sign-on and a dedicated account team. $589 a month at 10,000 contacts, billed annually.

Seventh Sense

• Business$80

  per month for up to 5,000 contacts, billed annually

  All four AI features, unlimited users. Rises with contacts: $180 a month at 25,000 HubSpot contacts. Marketo is priced by leads, from $450 a month at 50,000.

• EnterpriseCustom

  Starts at 150,000 marketing contacts. Adds SSO, phone and 24x7 support, a customer success manager, custom contracts and multi-portal and agency management.

ActiveCampaign

• Annual discount

  About 20% off with annual billing

  At 1,000 contacts, annual billing brings Starter to $15 a month from $19 monthly, Plus to $49 from $59 and Pro to $79 from $99.

• Nonprofit

  20% off for nonprofits

  ActiveCampaign's FAQ offers nonprofits a 20% discount on proof of nonprofit status, requested from the sales team or, for existing accounts, from support.

Seventh Sense

No public discounts listed.