Brightpearl vs Zentail (2026): which should you pick?
As of Nov 12, 2026, Brightpearl grades higher than Zentail: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Brightpearl grades higher on value for money and features. Zentail grades higher on the free plan. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Which one is for you
Pick Brightpearl if
- Fits if you sell through several channels and can plan a months-long rollout
- Works for retailers of about £2m revenue or more
Look elsewhere if
- Not for you if you are small, as it aims at roughly £2m revenue and up
- Skip it if you want a price, because a quote after a demo is the only way to buy
- Tight if you need to start this month, since implementation averages about 120 days
- Skip it if you want a free trial, as none is listed
Pick Zentail if
- Fits if you sell the same catalog on Amazon and Walmart
- Works for sellers who want listings and orders in one place
Look elsewhere if
- Pricey if you are small: $300 a month plus usage fees is the floor, and Pro is $2,000
- Skip it if you need warehouse tools, as it has no bin locations or picking
- Watch out: the final price follows total annual revenue across every connected channel
- Watch out: most plans are annual contracts, and month to month applies only to the Walmart start
- Watch out: a card is required to start
How we grade them
| 2.0GPABrightpearlFair | 1.8GPAZentailWeak | |
|---|---|---|
| Value for money | CNo price is published; the page says cost is tailored and quoted after a demo. Unlimited users are included. | DBase is $300 a month plus $0.10 per active listing and $0.50 per order, and the advanced automation sits on Pro at $2,000 a month. |
| Free plan and trial | FNo free plan and no trial. A quote is the only way to buy. | DThe platform fee is waived for the first month on the Walmart self-serve start, with no annual contract, but a card is required and there is no free plan. |
| Features | BInventory and orders, automation, forecasting and purchasing, retail accounting, warehouse and shipping. Nothing in the listing shows a gap in the core work. | CCatalog, listings, inventory sync, order routing and pricing are covered, but it does not handle bin locations or picking, and the page does not list other channels. |
| Ease of use | CNo store rating on record. Implementation averages about 120 days, so it is a planned migration. | CNo store rating is on record, and you connect each marketplace and map your catalog first. |
| Platforms and integrations | BWeb only, with Shopify, Amazon, BigCommerce, Magento, eBay, QuickBooks, Xero and ShipStation listed. | BWeb only, with Amazon, Walmart and Target Plus links. No phone or computer app is on record. |
| Best for | retail ERP, quote only, long rollout | marketplace sellers on Amazon, Walmart and Target Plus |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Brightpearl and Zentail. How we grade
Where they differ
- Brightpearl also covers workflow automation.
- Zentail also covers online store.
In commonWebReportsInventoryAmazon selling
At a glance
| Brightpearl | Zentail | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | Not published | $300 per month and up (Base); usage fees apply |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Brightpearl (part of Sage Group Plc) | Zentail, Inc. |
| Price read from | Not confirmed | zentail.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Brightpearl
- No prices are published; the pricing page says cost is tailored and quoted after a demo.
- Unlimited users are included in the quote, per the vendor's pricing page.
- Implementation averages about 120 days, so it suits planned migrations more than quick starts.
- The vendor aims at businesses of roughly £2m in revenue and up, and a quote is the only way to buy.
Zentail
- Final pricing is based on total annual revenue across all connected channels.
- Most plans are annual contracts; month to month applies only to the Walmart self-serve start on Base.
- Base is usage-based: $0.10 per active listing and $0.50 per order on top of the platform fee, per the Walmart start FAQ.
- It manages listings and orders, not warehouse operations such as bin locations or picking.
Key features
Brightpearl
- Inventory and order management
- Keeps one stock count across online stores, physical locations, wholesale channels and marketplaces, and routes orders between locations.
- Automation Engine
- Business rules for routing, allocation, fulfillment and invoicing run without custom development.
- Forecasting and purchasing
- Seasonal demand forecasting and suggested purchase orders come from Inventory Planner, which Brightpearl has acquired.
- Retail accounting and analytics
- Includes its own accounting and reporting, or connects to Xero, Sage Intacct or QuickBooks.
- Warehouse and shipping
- Covers warehouse management and shipping, with carrier integrations such as USPS, FedEx, DPD and Royal Mail.
- Expert-led implementation
- Setup runs through discovery, configuration, data migration and training. The vendor gives an average go-live of 120 days.
Zentail
- Central catalog
- One product record feeds every channel, with bulk actions and cloning for product data.
- Listing management
- Manages Amazon ASINs, kits and bundles, and publishes listings to Walmart and Target Plus.
- Inventory sync and forecasting
- Keeps stock counts in step across channels and includes inventory forecasting.
- Order routing
- Automatic order routing and tracking across the connected sales channels.
- Pricing and analytics
- Central pricing management and custom reporting across channels.
- Walmart self-serve start
- Amazon sellers can connect their account and publish to Walmart without talking to sales; card required.
Plans
Brightpearl
Pricing could not be confirmed. See brightpearl.com.
Zentail
Base$300
per month and up
Platform fee plus usage fees ($0.10 per active listing, $0.50 per order on the Walmart start). Annual contract, or monthly on the Walmart start.
Pro$2,000
per month and up
For larger catalogs and order volume: volume discounts on usage, advanced automation and rules, priority support. Annual contract.
EnterpriseCustom
Large listing or order volumes, custom workflows, advanced permissions, SLAs and account management. Sold through sales.
Ways to pay less
Brightpearl
No public discounts listed.
Zentail
- Other savings
First month platform fee waived on Walmart start
The $300 a month platform fee is waived for the first month of the Walmart self-serve start on Base; a card is required.
Common questions
Which is cheaper, Brightpearl or Zentail?
As of Nov 12, 2026, Brightpearl has no price we could confirm, and Zentail starts at $300 per month and up (Base); usage fees apply.
Which has a free plan, Brightpearl or Zentail?
As of Nov 12, 2026, neither Brightpearl nor Zentail has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.