Brightpearl vs Linnworks (2026): which should you pick?

Pick Brightpearl if

• Fits if you sell through several channels and can plan a months-long rollout
• Works for retailers of about £2m revenue or more

Look elsewhere if

• Not for you if you are small, as it aims at roughly £2m revenue and up
• Skip it if you want a price, because a quote after a demo is the only way to buy
• Tight if you need to start this month, since implementation averages about 120 days
• Skip it if you want a free trial, as none is listed

Pick Linnworks if

• Fits if you sell on Amazon, eBay, Walmart and TikTok Shop and keep overselling
• Works for orders that need routing to different warehouses or 3PLs by rule

Look elsewhere if

• Skip it if you want a price before talking to sales, as it's quote only
• Not for you if you make your own products, as the listing shows no materials or production tracking
• Tight if your orders spike, since tiers are set by monthly orders and overages apply above them
• Pricey if you want listing tools, the WMS or forecasting, as each is priced on top, plus a one-off onboarding fee
• Watch out: SkuVault Core is sold only in North America, and there's no desktop or phone app

Brightpearl

• No prices are published; the pricing page says cost is tailored and quoted after a demo.
• Unlimited users are included in the quote, per the vendor's pricing page.
• Implementation averages about 120 days, so it suits planned migrations more than quick starts.
• The vendor aims at businesses of roughly £2m in revenue and up, and a quote is the only way to buy.

Linnworks

• No prices are published: plans are quoted after a demo, tiered by monthly orders, with overage charges above the tier.
• Listing tools, the WMS and SkuVault warehouse features are priced by order volume on top; forecasting is a flat fee.
• SkuVault Core, with quality control, serialization and 3PL client portals, is only sold in North America.
• Onboarding is a one-off fee set by the scope of the project, and the vendor recommends buying it.

Brightpearl

Inventory and order management

Keeps one stock count across online stores, physical locations, wholesale channels and marketplaces, and routes orders between locations.

Automation Engine

Business rules for routing, allocation, fulfillment and invoicing run without custom development.

Forecasting and purchasing

Seasonal demand forecasting and suggested purchase orders come from Inventory Planner, which Brightpearl has acquired.

Retail accounting and analytics

Includes its own accounting and reporting, or connects to Xero, Sage Intacct or QuickBooks.

Warehouse and shipping

Covers warehouse management and shipping, with carrier integrations such as USPS, FedEx, DPD and Royal Mail.

Expert-led implementation

Setup runs through discovery, configuration, data migration and training. The vendor gives an average go-live of 120 days.

Linnworks

Stock sync across 100+ channels

Updates stock on Amazon, eBay, Walmart, Shopify, TikTok Shop and other channels every few minutes after each sale to prevent overselling.

Rules-based order routing

A rules engine with unlimited routing rules sorts, prioritizes and sends orders to the right warehouse or 3PL, with custom order views.

Shipping and labels

Connects to carriers and aggregators, prints labels with order and courier details, and picks carriers automatically by rule.

Purchasing and forecasting

Purchase orders and low-stock alerts, with Linnworks Forecasting sold as a flat-fee add-on that uses sales history and seasonal trends.

Warehouse picking

Pick lists and routes, replenishment from storage to the picking area, and pack checks before shipping; SkuVault Core adds more in North America.

Spotlight AI and reporting

Spotlight AI suggests automation rules for repetitive tasks, and dashboards report revenue and profit by SKU and channel.

Brightpearl

Pricing could not be confirmed. See brightpearl.com.

Linnworks

Pricing could not be confirmed. See linnworks.com.