CleverTap vs MoEngage (2026): which should you pick?
As of Nov 13, 2026, CleverTap grades higher than MoEngage: 2.0 against 1.6 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
CleverTap grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CleverTap
Customer engagement platform for push, email, SMS and WhatsApp
Which one is for you
Pick CleverTap if
- Fits if you run an app and want retention messaging across several channels
- Works for teams that price by monthly active users
Look elsewhere if
- Pricey if you grow: $85 at 5,000 users becomes $550 at 40,000
- Skip it if you need Pro features, whose price is only given on a demo
- Watch out: Core excludes add-ons and taxes, which are charged on top
- Not for you if you want a free plan, as there is only a 30-day trial
- Watch out: AI features draw on a token allowance
Pick MoEngage if
- Fits if you run a consumer app and want push, email and in-app from one tool
- Works for teams that price by tracked users and can book a demo
Look elsewhere if
- Skip it if you want a price list, as none is shown
- Pricey if you want WhatsApp or other connected channels, which are add-ons
- Not for you if you want a free plan or trial
- Tight if you grow fast, since cost follows monthly tracked users
How we grade them
| 2.0GPACleverTapFair | 1.6GPAMoEngageWeak | |
|---|---|---|
| Value for money | CCore is $85 a month for up to 5,000 monthly active users, $275 at 20,000 and $550 at 40,000, which is above what most email tools charge. Pro and Ultimate are sold through a demo. | CNo prices are shown; the plans page compares Growth and Enterprise by feature and sends you to a demo. Priced by monthly tracked users, which makes it a C. |
| Free plan and trial | DA 30-day trial on Core with billing starting after it, so it is a D and no free plan. | FNo free plan or trial is described on the page read. |
| Features | BOmnichannel messaging, segmentation, analytics, experiments and orchestration. Automated segmentation and send-time optimisation are on Pro. | CChannels, analytics, segmentation and flows. But WhatsApp and other connected channels and several analytics views are add-ons, which is a gap in the core job. |
| Ease of use | CNo store rating on record. You connect your app and data first, and build your own campaigns. | CNo store rating on record. It is a platform that needs data and channels connected first. |
| Platforms and integrations | CWeb only. The listing names WhatsApp as the one integration. | CWeb only. The listing names no apps or integrations. |
| Best for | retention messaging for apps and sites, from $85 a month | push, email and in-app messages for consumer apps |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CleverTap and MoEngage. How we grade
Where they differ
- CleverTap also covers a/B testing.
- MoEngage also covers popups.
At a glance
| CleverTap | MoEngage | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $85 per month for up to 5,000 monthly active users | Not published |
| Free plan | None | None |
| Free trial | 30-day free trial on the Core plan; billing starts after the trial | None listed |
| Web | ||
| Made by | CleverTap | MoEngage |
| Price read from | clevertap.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
CleverTap
- Pro and Ultimate have no published price; they are reached through a demo request.
- Core is priced by monthly active users, with steps to 100,000 and a 100,000+ option that shows no price.
- Core excludes add-ons and taxes, which are charged on top.
- AI features draw on tokens; each plan includes a starting allowance.
MoEngage
- No prices are shown; the plans page compares Growth and Enterprise by feature and sends visitors to a demo request.
- Priced by monthly tracked users, each unique user engaged or monitored in a month.
- Many features, including WhatsApp and other connected channels and several analytics views, are add-ons.
- No free plan or trial is described on the page read.
Key features
CleverTap
- Omnichannel messaging
- Push notifications, email, WhatsApp, in-app messages, web messaging, RCS and SMS from one platform.
- Segmentation and analytics
- Real-time behavioral segments plus analytics; Pro adds automated segmentation and in-depth insights.
- Campaign orchestration
- Builds omnichannel journeys; Pro adds send-time and channel optimization.
- Experimentation
- Built-in experimentation on Core, with AI-driven optimization named on higher plans.
- CleverAI tokens
- AI features such as content and image creation draw on tokens, with a starting allowance included in each plan.
- Promos and loyalty
- A rewards management product for promotions and loyalty programs.
MoEngage
- Channels
- Mobile app push, web push, email, SMS, in-app messages, on-site messages (popups, forms and surveys) and in-app cards.
- Connected channels
- WhatsApp, RCS, Line, Viber and Telegram are listed as add-ons, as are Facebook and Google Ads audience sync.
- Analytics
- Basic analytics on every plan, with customer journey analytics such as funnels, retention and user paths listed as add-ons.
- Segmentation and flows
- Audience segments and a flows builder for automated multi-step campaigns.
- Merlin AI
- AI agents, AI decisioning and message content personalization are listed under the intelligence features.
Plans
CleverTap
Core$85
per month for up to 5,000 monthly active users
Omnichannel engagement, behavioral segmentation, experimentation and analytics. $275 a month at 20,000 users, $550 at 40,000. A sale is shown.
ProCustom
Everything in Core plus automated segmentation, in-depth insights, send time and channel optimization and personalization across touchpoints. Sold through a demo.
UltimateCustom
Everything in Pro plus agentic orchestration, predictions and recommendations, and up to 10 years of data retention. Sold through a demo.
MoEngage
Pricing could not be confirmed. See moengage.com.
Ways to pay less
CleverTap
- Other savings
Sale on the Core plan
At the time of reading, the pricing page advertised 75% off the Core plan for 12 months, or 50% off for 6 months; the price afterwards reverts to the regular monthly price. No end date was stated beyond a countdown.
MoEngage
No public discounts listed.
Common questions
Which is cheaper, CleverTap or MoEngage?
As of Nov 13, 2026, CleverTap starts at $85 per month for up to 5,000 monthly active users, and MoEngage has no price we could confirm.
Which has a free plan, CleverTap or MoEngage?
As of Nov 13, 2026, neither CleverTap nor MoEngage has a free plan. CleverTap has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.