CleverTap vs WebEngage (2026): which should you pick?
As of Nov 13, 2026, CleverTap grades higher than WebEngage: 2.0 against 1.8 out of 4.0.
Checked Nov 13, 2026 · graded Nov 13, 2026 by ToolGPA
CleverTap grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
CleverTap
Customer engagement platform for push, email, SMS and WhatsApp
Which one is for you
Pick CleverTap if
- Fits if you run an app and want retention messaging across several channels
- Works for teams that price by monthly active users
Look elsewhere if
- Pricey if you grow: $85 at 5,000 users becomes $550 at 40,000
- Skip it if you need Pro features, whose price is only given on a demo
- Watch out: Core excludes add-ons and taxes, which are charged on top
- Not for you if you want a free plan, as there is only a 30-day trial
- Watch out: AI features draw on a token allowance
Pick WebEngage if
- Fits if you run an app or website with event data and want many channels in one tool
- Works for travel, health, insurance or retail teams, the industries it names
Look elsewhere if
- Skip it if you want a price, as none is published
- Not for you if you want a free plan or trial
- Too much for a simple newsletter list
- Watch out: the pricing page redirects to the home page
How we grade them
| 2.0GPACleverTapFair | 1.8GPAWebEngageWeak | |
|---|---|---|
| Value for money | CCore is $85 a month for up to 5,000 monthly active users, $275 at 20,000 and $550 at 40,000, which is above what most email tools charge. Pro and Ultimate are sold through a demo. | CNo prices are published and the pricing page redirects to the home page; a demo request is the only way in. So a C. |
| Free plan and trial | DA 30-day trial on Core with billing starting after it, so it is a D and no free plan. | FNo free plan or trial is described on the pages read. |
| Features | BOmnichannel messaging, segmentation, analytics, experiments and orchestration. Automated segmentation and send-time optimisation are on Pro. | BA customer data platform, analytics, segmentation, automation and fifteen channels from one composer. The listing shows no gap in that job. |
| Ease of use | CNo store rating on record. You connect your app and data first, and build your own campaigns. | CNo store rating on record. It works from event data, so you have to wire up your app or site first. |
| Platforms and integrations | CWeb only. The listing names WhatsApp as the one integration. | CWeb only. The listing names no apps and no integrations. |
| Best for | retention messaging for apps and sites, from $85 a month | customer data and messaging over fifteen channels |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: CleverTap and WebEngage. How we grade
Where they differ
- CleverTap also covers a/B testing.
At a glance
| CleverTap | WebEngage | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | $85 per month for up to 5,000 monthly active users | Not published |
| Free plan | None | None |
| Free trial | 30-day free trial on the Core plan; billing starts after the trial | None listed |
| Web | ||
| Made by | CleverTap | WebEngage |
| Price read from | clevertap.com | Not confirmed |
| Checked | Nov 13, 2026 | Nov 13, 2026 |
Worth knowing
CleverTap
- Pro and Ultimate have no published price; they are reached through a demo request.
- Core is priced by monthly active users, with steps to 100,000 and a 100,000+ option that shows no price.
- Core excludes add-ons and taxes, which are charged on top.
- AI features draw on tokens; each plan includes a starting allowance.
WebEngage
- No prices are published; the pricing page redirects to the home page and the site offers a demo request, so pricing is through sales.
- Aimed at app and web businesses with event data, not a simple newsletter list.
- No free plan or trial is described on the pages read.
Key features
CleverTap
- Omnichannel messaging
- Push notifications, email, WhatsApp, in-app messages, web messaging, RCS and SMS from one platform.
- Segmentation and analytics
- Real-time behavioral segments plus analytics; Pro adds automated segmentation and in-depth insights.
- Campaign orchestration
- Builds omnichannel journeys; Pro adds send-time and channel optimization.
- Experimentation
- Built-in experimentation on Core, with AI-driven optimization named on higher plans.
- CleverAI tokens
- AI features such as content and image creation draw on tokens, with a starting allowance included in each plan.
- Promos and loyalty
- A rewards management product for promotions and loyalty programs.
WebEngage
- Customer data platform
- A single customer record that holds related objects such as policies, cars, loans or appointments, which can be segmented and messaged on.
- Analytics
- Funnels, cohorts, paths and retention computed on live events.
- Segmentation
- Audiences described in plain language that re-evaluate on every event.
- Fifteen channels
- Email, mobile push, web push, in-app, on-site notifications, surveys, SMS, WhatsApp, RCS, Viber, Line and ad platforms from one composer.
- Automation
- Journeys that can be edited while running and triggered by events such as a price drop.
- AI agents
- Atlas is described as a set of AI agents inside the product, and BLACK as an autonomous growth agent.
Plans
CleverTap
Core$85
per month for up to 5,000 monthly active users
Omnichannel engagement, behavioral segmentation, experimentation and analytics. $275 a month at 20,000 users, $550 at 40,000. A sale is shown.
ProCustom
Everything in Core plus automated segmentation, in-depth insights, send time and channel optimization and personalization across touchpoints. Sold through a demo.
UltimateCustom
Everything in Pro plus agentic orchestration, predictions and recommendations, and up to 10 years of data retention. Sold through a demo.
WebEngage
Pricing could not be confirmed. See webengage.com.
Ways to pay less
CleverTap
- Other savings
Sale on the Core plan
At the time of reading, the pricing page advertised 75% off the Core plan for 12 months, or 50% off for 6 months; the price afterwards reverts to the regular monthly price. No end date was stated beyond a countdown.
WebEngage
No public discounts listed.
Common questions
Which is cheaper, CleverTap or WebEngage?
As of Nov 13, 2026, CleverTap starts at $85 per month for up to 5,000 monthly active users, and WebEngage has no price we could confirm.
Which has a free plan, CleverTap or WebEngage?
As of Nov 13, 2026, neither CleverTap nor WebEngage has a free plan. CleverTap has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.