CleverTap vs Iterable (2026): which should you pick?

Pick CleverTap if

• Fits if you run an app and want retention messaging across several channels
• Works for teams that price by monthly active users

Look elsewhere if

• Pricey if you grow: $85 at 5,000 users becomes $550 at 40,000
• Skip it if you need Pro features, whose price is only given on a demo
• Watch out: Core excludes add-ons and taxes, which are charged on top
• Not for you if you want a free plan, as there is only a 30-day trial
• Watch out: AI features draw on a token allowance

Pick Iterable if

• Fits if you are a large team that wants campaigns and journeys on one platform
• Makes sense if you will book a demo before buying

Look elsewhere if

• Skip it if you want a price on the page, since none is shown
• Not for you if you want a free plan or a trial
• Skip it if you run a small list, as the pages target enterprise buyers
• Watch out: contact limits and send limits are not listed
• Watch out: no integrations were listed on the pages read, so check your stack

CleverTap

• Pro and Ultimate have no published price; they are reached through a demo request.
• Core is priced by monthly active users, with steps to 100,000 and a 100,000+ option that shows no price.
• Core excludes add-ons and taxes, which are charged on top.
• AI features draw on tokens; each plan includes a starting allowance.

Iterable

• No pricing is published; the site directs visitors to book a demo.
• No free plan or self-serve trial is described on the pages read.
• The pages read are written for enterprise buyers and do not list plan tiers, contact limits or send limits.

CleverTap

Omnichannel messaging

Push notifications, email, WhatsApp, in-app messages, web messaging, RCS and SMS from one platform.

Segmentation and analytics

Real-time behavioral segments plus analytics; Pro adds automated segmentation and in-depth insights.

Campaign orchestration

Builds omnichannel journeys; Pro adds send-time and channel optimization.

Experimentation

Built-in experimentation on Core, with AI-driven optimization named on higher plans.

CleverAI tokens

AI features such as content and image creation draw on tokens, with a starting allowance included in each plan.

Promos and loyalty

A rewards management product for promotions and loyalty programs.

Iterable

Campaigns

Build one-time and recurring campaigns from reusable content blocks, with dynamic content blocks that pull in real-time data.

Journeys

A visual journey builder connects email, SMS, push and in-app messages in one studio, with paths that respond to customer events.

No-code audiences

A no-code audience builder creates dynamic audiences that update as behavior changes, plus predictive audiences based on likelihood to convert or churn.

Nova AI layer

Iterable calls its intelligence layer Nova. It describes agents that help build audiences, journeys and campaigns, and decisioning on timing, content and channel.

Catalog and analytics

The product menu lists a Catalog feature and Insights and Analytics alongside campaigns, journeys and audiences.

CleverTap

• Core$85

  per month for up to 5,000 monthly active users

  Omnichannel engagement, behavioral segmentation, experimentation and analytics. $275 a month at 20,000 users, $550 at 40,000. A sale is shown.

• ProCustom

  Everything in Core plus automated segmentation, in-depth insights, send time and channel optimization and personalization across touchpoints. Sold through a demo.

• UltimateCustom

  Everything in Pro plus agentic orchestration, predictions and recommendations, and up to 10 years of data retention. Sold through a demo.

Iterable

Pricing could not be confirmed. See iterable.com.

CleverTap

• Other savings

  Sale on the Core plan

  At the time of reading, the pricing page advertised 75% off the Core plan for 12 months, or 50% off for 6 months; the price afterwards reverts to the regular monthly price. No end date was stated beyond a countdown.

Iterable

No public discounts listed.