ClickFlow vs Frase (2026): which should you pick?

Pick ClickFlow if

• Fits if you're a marketing team that wants a plan built from your Search Console data and drafts to approve
• Works for agencies whose clients comment on drafts without an account

Look elsewhere if

• Pricey if you're one person with one site, as Essentials is $159 a month with no annual option shown
• Tight if you're staying free, as the free plan stops at 5 articles in total and CMS publishing needs Essentials
• Watch out: drafts sent to a CMS land as drafts to publish yourself; only the hosted blog goes live on its own
• Too light for AI answer tracking beyond two assistants, as visibility scans cover only ChatGPT and Perplexity

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

ClickFlow

• The free plan stops at 5 articles in total, not per month; CMS publishing needs the $159 Essentials plan.
• AI visibility scans cover ChatGPT and Perplexity only, while AI traffic reports cover 12 platforms.
• Drafts sent to a CMS land as drafts to publish yourself; only the hosted blog publishes live.
• The site lists monthly pricing only, with no annual option shown.

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

ClickFlow

Plans from Search Console data

Turns Search Console and Analytics data into a prioritized plan of pages, posts and fixes; a chat planner lays out a 14-day calendar.

Full article drafts

Each plan item becomes a draft with competitor research, images, internal links, a meta description and Article, FAQ and HowTo schema.

Refresh and decay detection

A weekly check flags pages losing clicks; any published URL can be rewritten in place and reviewed as a before-and-after diff.

Publishing to six CMSs

Creates and updates drafts in WordPress, Shopify, Webflow, HubSpot, Sanity and Strapi, or publishes live to a hosted blog.

AI visibility tracking

Asks ChatGPT and Perplexity buyer questions three times a week and reports mentions and share of voice against competitors.

MCP server and REST API

51 MCP tools for Claude, Cursor and Windsurf and a 34-endpoint REST API, so an AI agent can run the whole workflow.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

ClickFlow

• Free$0

  5 AI blog articles in total, the AI blog post workflow, a hosted blog on a ClickFlow subdomain, and roadmap and review queue.

• Essentials$159

  per month

  Ongoing content production, the full SEO workflow library, CMS publishing, images, and analytics and performance reports.

• Done For YouCustom

  A Single Grain strategist plans, writes, edits and publishes for your approval, with weekly reports and a shared Slack channel.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

ClickFlow

No public discounts listed.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.