commercetools vs Miva (2026): which should you pick?
As of Nov 13, 2026, commercetools grades higher than Miva: 2.0 against 1.8 out of 4.0.
Checked Nov 12, 2026 and Nov 13, 2026 · graded Nov 12, 2026 and Nov 13, 2026 by ToolGPA
commercetools grades higher on the free plan. Miva grades higher on ease of use. They get the same grade on value for money, features and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
commercetools
API-first headless commerce platform for large retailers
Free trial
Which one is for you
Pick commercetools if
- Fits if you're an enterprise with engineers replatforming a large multi-market shop
- Works for B2B sellers who need buyer roles, quotes and approval flows
Look elsewhere if
- Not for you if you want a store builder, as there is no built-in storefront editor
- Skip it if you want a price before talking to sales, since none is published
- Watch out: premium support, advanced B2B APIs, checkout and extra regions are add-ons
- Skip it if you are a small shop that just wants to sell, as this is built for engineering teams
Pick Miva if
- Fits if you sell to businesses and consumers from one large catalog
- Works for merchants who need to connect an ERP or warehouse system
Look elsewhere if
- Not for you if you want to see a price, because the page is a contact form
- Skip it if you want to try before talking to sales, as nothing free is listed
- Watch out: Vexture, MivaPay and InsureShield are named products, and it is unclear which are included
- Watch out: the company is built around US sales and support, with addresses in California and Florida
How we grade them
| 2.0GPAcommercetoolsFair | 1.8GPAMivaWeak | |
|---|---|---|
| Value for money | CNo price is published. The pricing page sends buyers to sales and says pricing is order-based, so there is nothing to set against the category's $29 to $49 a month. | CNo prices are published: the pricing page is a contact form that matches you with a sales specialist. |
| Free plan and trial | CA 60-day free trial with no credit card that doesn't convert automatically. There is no free plan, and the trial excludes InStore, Frontend and agentic features. | FNo free plan and no trial is listed, so you pay from the start. |
| Features | CCatalog, cart, order, pricing and promotion APIs, B2C and B2B models and a Merchant Center. There's no storefront theme editor, so a front end has to be built or bought. | CB2B and DTC on one site, multiple storefronts, a page builder and product discovery. Vexture, MivaPay and InsureShield are separate products, and the site does not say which come by default. |
| Ease of use | DNo store rating on record. Using it means engineers assembling APIs into a storefront, not a merchant clicking through a builder. | CA managed platform with an ERP or warehouse system to connect, with no store rating on record. |
| Platforms and integrations | BWeb admin and a managed runtime for custom integrations, with MCP servers for AI agents. Not a store builder you can use from a phone or desktop app. | BWeb, with listed ties to ERP, OMS, WMS, shipping carriers and tax services. No phone or desktop app. |
| Best for | enterprise headless commerce APIs | wholesalers selling to businesses and consumers |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: commercetools and Miva. How we grade
Where they differ
- Miva also covers inventory.
In commonWebPublic APIAI featuresOnline store
At a glance
| commercetools | Miva | |
|---|---|---|
| Pricing | Free trial | Paid |
| Starts at | Not published | Not published |
| Free plan | None | None |
| Free trial | 60-day free trial, no credit card, does not convert automatically. | None listed |
| Web | ||
| Made by | commercetools GmbH | Miva, Inc. |
| Price read from | Not confirmed | Not confirmed |
| Checked | Nov 12, 2026 | Nov 13, 2026 |
Worth knowing
commercetools
- No prices are published; the pricing page sends buyers to sales and says pricing is order-based rather than based on sales volume.
- There is no built-in storefront theme editor; a team has to build or buy the front end, and Frontend is a separate product.
- Premium Support, advanced B2B APIs, checkout, HIPAA compliance and extra regions are listed as add-ons.
- The 60-day trial covers the core commerce APIs and Merchant Center, but not InStore, Frontend or agentic capabilities.
Miva
- No prices are published: the pricing page is a contact form that matches you with a sales specialist.
- Built around US-based sales and support, with phone numbers and addresses in California and Florida.
- Features such as Vexture, MivaPay and InsureShield are separate named products, and the site does not say which are included by default.
Key features
commercetools
- Headless commerce APIs
- Each capability, such as catalog, cart and order management, inventory, promotions and pricing, is exposed as its own versioned API that teams assemble into a custom storefront.
- B2C, B2B and hybrid models
- The page lists B2C, B2B, D2C, marketplaces and subscriptions as supported models. Business units, buyer roles, approval flows and quotes are sold as an Advanced B2B APIs add-on.
- Merchant Center
- A business tool for managing catalog and orders, included in the 60-day trial next to the APIs, with preloaded B2C or B2B sample data.
- Connect hosting
- Connect is a managed runtime for deploying custom integrations and back-office applications inside a commercetools environment, with templates to start from.
- AI and agent commerce
- AI Hub and AgenticLift are products for selling through ChatGPT, Gemini and Copilot, and the platform exposes MCP servers for agents. The trial excludes agentic capabilities.
- InStore point of sale
- A separate product that gives store staff the same catalog, cart and orders that serve the online shop. It is not part of the free trial.
Miva
- B2B and DTC on one site
- Wholesaler applications, quote workflows, account-specific product visibility and pricing, and automated reordering, subscriptions and contracts.
- Multiple storefronts
- A MultiStorefront feature manages several storefronts, with products, customers and orders organized from one place.
- PageBuilder
- No-code editing tools for building and changing pages and designs.
- Vexture product discovery
- An AI search and merchandising product that the vendor positions around what shoppers mean and what the store sells.
- Miva Connect and MivaPay
- Native connections to ERP, order management, warehouse, shipping, tax and marketing systems, plus a native payment solution.
- Hosted and maintained
- Runs on cloud infrastructure that the vendor updates; the vendor lists 24/7 customer support.
Plans
commercetools
Pricing could not be confirmed. See commercetools.com.
Miva
Pricing could not be confirmed. See miva.com.
Common questions
Which is cheaper, commercetools or Miva?
As of Nov 13, 2026, commercetools has no price we could confirm, and Miva has no price we could confirm.
Which has a free plan, commercetools or Miva?
As of Nov 13, 2026, neither commercetools nor Miva has a free plan. commercetools has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.