Miva review (2026): is it worth it?
Cloud-hosted commerce platform for B2B and direct-to-consumer sellers
Black Friday: is there a Miva sale?
Miva report card
Weak · out of 4.0 · graded Nov 13, 2026
Best for wholesalers selling to businesses and consumers
Miva is a managed store platform that runs B2B and consumer sales from one catalog, with several storefronts and ERP connections. There is no published price, no trial, and several features are separate named products.
Who Miva is for
- Fits if you sell to businesses and consumers from one large catalog
- Works for merchants who need to connect an ERP or warehouse system
Who Miva is not for
- Not for you if you want to see a price, because the page is a contact form
- Skip it if you want to try before talking to sales, as nothing free is listed
- Watch out: Vexture, MivaPay and InsureShield are named products, and it is unclear which are included
- Watch out: the company is built around US sales and support, with addresses in California and Florida
Why Miva gets a 1.8
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyNo prices are published: the pricing page is a contact form that matches you with a sales specialist.
- FFree plan and trialNo free plan and no trial is listed, so you pay from the start.
- CFeaturesB2B and DTC on one site, multiple storefronts, a page builder and product discovery. Vexture, MivaPay and InsureShield are separate products, and the site does not say which come by default.
- CEase of useA managed platform with an ERP or warehouse system to connect, with no store rating on record.
- BPlatforms and integrationsWeb, with listed ties to ERP, OMS, WMS, shipping carriers and tax services. No phone or desktop app.
What these grades rest on. Graded from this listing, whose facts were read from Miva, Inc.'s own pages on 13 November 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
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<a href="https://toolgpa.com/tools/miva#review"><img src="https://toolgpa.com/badge/miva.svg" alt="Miva: 1.8 GPA on ToolGPA" width="196" height="56"></a>Where Miva stands among online store builders
Miva's GPA of 1.8 is higher than 15 of the 80 other online store builders we grade, and level with 13.
It stands best on platforms and integrations (B, above 28 of 80) and worst on free plan and trial (F, above 0).
Each grade against the category
Every bar is all 81 online store builders we grade, cut by the letter each got. Miva’s own letter is outlined.
- CValue for moneyAbove 15 of 80, level with 51
- FFree plan and trialAbove 0 of 80, level with 22
- CFeaturesAbove 5 of 80, level with 54
- CEase of useAbove 28 of 80, level with 48
- BPlatforms and integrationsAbove 28 of 80, level with 52
Keep Miva, or make your own?
Keep it
To replace Miva you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 52 of the 80 other online store builders grade higher.
What you could make
- Inventory: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- It plugs into other products, ERP systems, OMS systems and WMS systems among them, and has an API.
- AI features, unless you pay a model provider for each request yourself.
What this rests on. Miva’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Miva?
Miva is a cloud-hosted ecommerce platform that handles B2B, B2C and direct-to-consumer selling from one site. It includes catalog management, account-specific pricing, multiple storefronts, a no-code page builder and a native payment option, and it is sold through a sales conversation rather than published plans.
Worth knowing
- No prices are published: the pricing page is a contact form that matches you with a sales specialist.
- Built around US-based sales and support, with phone numbers and addresses in California and Florida.
- Features such as Vexture, MivaPay and InsureShield are separate named products, and the site does not say which are included by default.
Key features
- B2B and DTC on one site
- Wholesaler applications, quote workflows, account-specific product visibility and pricing, and automated reordering, subscriptions and contracts.
- Multiple storefronts
- A MultiStorefront feature manages several storefronts, with products, customers and orders organized from one place.
- PageBuilder
- No-code editing tools for building and changing pages and designs.
- Vexture product discovery
- An AI search and merchandising product that the vendor positions around what shoppers mean and what the store sells.
- Miva Connect and MivaPay
- Native connections to ERP, order management, warehouse, shipping, tax and marketing systems, plus a native payment solution.
- Hosted and maintained
- Runs on cloud infrastructure that the vendor updates; the vendor lists 24/7 customer support.
Miva pricing
We could not confirm Miva’s current pricing from its own site, so we are not listing plans here. See miva.com for current prices.
Works with
- ERP systems
- OMS systems
- WMS systems
- Shipping carriers
- Tax calculation services
Miva alternatives
- Miva vs BigCommerce
Free trial · from $29/mo
- Miva vs Shopify
Free trial · from $29/mo
- Miva vs commercetools
Free trial
- Miva vs X-Cart
From $499/mo
Common questions
Does Miva have an Android app?
No Android app was listed when its pages were read on Nov 13, 2026. Miva is listed for Web.
Does Miva have an iPhone app?
No iPhone app was listed when its pages were read on Nov 13, 2026. Miva is listed for Web.
Is Miva open source?
Miva is not described as open source on its own site, as read on Nov 13, 2026.
Does Miva have an API?
Yes. Miva offers a public API, according to its own site.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Nov 13, 2026.