Customily vs Printful (2026): which should you pick?
As of Nov 13, 2026, we pick Printful: it is second in our ranking of print-on-demand and dropshipping services, and it grades higher too, 3.2 against 1.6.
Checked Oct 18, 2026 and Nov 13, 2026 · graded Oct 18, 2026 and Nov 13, 2026 by ToolGPA
Printful grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Customily
Product personalizer for custom-product stores, billed per item sold
Printful
Print-on-demand company that makes and ships orders in-house
Which one is for you
Pick Customily if
- Fits if you already sell custom products and want buyers to see their name or photo on the item
- Works for stores with high volume, where the per-item fee drops to $0.10
Look elsewhere if
- Not for you if you want someone to print and ship, as it makes no products
- Pricey if you sell on several platforms, since each needs its own $49 subscription and the fee tiers do not combine
- Tight if you sell low-priced items, as the per-item fee applies however small the order
- Watch out: the trial is 9 days and needs a card except on Shopify and Shoplazza
Pick Printful if
- Fits if you want one company to print, check and ship every order
- Works for Etsy and Shopify sellers adding embroidered or all-over-print apparel
Look elsewhere if
- Pricey if you want branded labels, as printed inside labels are $0.99 each and outside ones $2.49
- Watch out: extra print placements, premium images and embroidery digitization at $2.95 to $6.50 a design all cost extra
- Not for you if you're outside the US and want a Quick Store, as those need US tax residency and US buyers
- Tight if you order lots of samples, as the free plan allows 1 sample order a month with up to 3 items
- Pricey if your sales are under $12K a year and you want Growth's discounts, at $24.99 a month
How we grade them
| 1.6GPACustomilyWeak | 3.2GPAPrintfulVery good | |
|---|---|---|
| Value for money | D$49 a month per platform, which sits just under the $49.99 where the dearest tenth of the category starts, plus $1 to $0.10 on every personalized item sold. | AThe figure is $0 a month: the free plan has all 584 products, unlimited stores and the design and mockup tools, which is enough to sell. Growth is $24.99 a month for up to 33% off products, and turns free once sales reach $12K a year. Its rival printers are free to sell on too. |
| Free plan and trial | D9-day free trial with full access. A card is required except on Shopify and Shoplazza. No free plan. | AFree with no time limit, with every product, unlimited store connections, the Design Maker, the Mockup Generator and 24/7 support. The cap you might notice is samples: 1 order a month with up to 3 items, at 20% off. |
| Features | DIt personalizes products and makes print files, but it is not a supplier and does not make or ship anything, so it needs another product to be useful. | BCovers the whole job, made in-house: DTG, DTF, all-over print and embroidery including 3D puff, 20+ sales channels from Shopify and Etsy to TikTok Shop and Amazon, free design tools, and branded labels and packaging. Quick Stores are US-only, but nothing core is missing. |
| Ease of use | CNo store rating on record. You build templates and connect a platform first. | CNo store rating on record. You connect a store or open a Quick Store, design in the Design Maker and publish, so there's setup before your first sale. |
| Platforms and integrations | BWeb app that works with Shopify, Etsy, Amazon, WooCommerce and Shoplazza. Other platforms are on separate legacy pricing. | BWeb, with Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace and BigCommerce among 20+ channels. No phone or desktop app on record, so B is as high as it goes. |
| Best for | adding live personalization to products in an existing store | print on demand made and shipped in-house |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Customily and Printful. How we grade
Price against what you get
Customily starts at $49 a month and scores 2.0 out of 4 on features, ease of use and platforms. Printful starts at $1 a month when paid by the year and scores 2.7.
Printful scores higher and starts $48 a month lower. Of the other print-on-demand and dropshipping services on the chart, 45 score higher than Customily for less, and none scores higher than Printful for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Printful also covers online store.
At a glance
| Customily | Printful | |
|---|---|---|
| Pricing | Free trial | Free plan |
| Starts at | $49 per month per platform, plus $1 to $0.10 per personalized item sold | $24.99 per month (Growth), free once sales reach $12K a year |
| Free plan | None | All 584 products, unlimited store connections, the Design Maker and Mockup Generator, 24/7 support and 20% off sample orders. You pay for each product and its shipping when an order comes in. |
| Free trial | 9-day free trial with full access and no transaction fees; a card is required except on Shopify and Shoplazza | 14-day free trial of Printful Growth |
| Web | ||
| Made by | Customily, Inc. | Printful Inc. |
| Price read from | customily.com | printful.com |
| Checked | Nov 13, 2026 | Oct 18, 2026 |
Worth knowing
Customily
- It adds personalization to products; it is not a print supplier and does not manufacture or ship anything itself.
- Each selling platform needs its own $49 subscription, and per-item fee tiers do not combine across platforms.
- The per-item fee applies to every unique personalized item sold, even when the order is large, and counts per item, not per order.
- The standard pricing covers Shopify, Etsy, Amazon, WooCommerce and Shoplazza; other platforms are on separate legacy pricing.
Printful
- Products are paid per order plus shipping and taxes: the Bella + Canvas 3001 unisex T-shirt page lists $11.92, which includes one print.
- Extra print placements, labels, premium images and embroidery digitization ($2.95 to $6.50 per design, once) all cost extra.
- Free plan sample orders are limited to 1 a month with up to 3 items, at 20% off.
- Quick Stores work only for sellers with US tax residency and buyers with US shipping addresses.
Key features
Customily
- Shopper-side personalization
- Customers enter text, names or images on the product page and see a live preview before they order.
- Automatic print files
- Each personalized order produces a print-ready file, so the seller does not prepare artwork by hand.
- POD and manual fulfillment
- Direct API connections to print-on-demand suppliers, plus manual, CSV and third-party fulfillment options.
- Effects, filters and AI tools
- Includes image effects and filters and AI creative tools that shoppers or sellers can apply to designs.
- Free clipart library
- Royalty-free clipart and designs are available for use in personalization templates.
- Unlimited stores and products
- The one subscription covers unlimited connected stores, published products and mockups on a platform.
Printful
- In-house production
- Printful makes every order in its own facilities with a 3-step quality check, and covers a free reprint or refund for manufacturing errors.
- Printing methods
- Direct-to-garment, direct-to-film, all-over print and embroidery, including 3D puff and unlimited-color embroidery.
- Store integrations
- Connect Shopify, Etsy, WooCommerce, TikTok Shop, Amazon, Wix, Squarespace, BigCommerce, Ecwid, Square or Big Cartel, among 20+ channels.
- Quick Stores
- A free Printful storefront you can launch in minutes, with your store name and logo; available only to US sellers shipping to US buyers.
- Design Maker and mockups
- Free design and mockup tools, with paid Getty premium images at $1 per image, placement and item sold.
- Branding options
- Printed inside labels ($0.99 each), outside labels ($2.49 each), and branded packaging and inserts, at extra cost per order.
Plans
Customily
Customily$49
per month per platform, plus $1 to $0.10 per personalized item sold
Unlimited stores, products and print files. Per-item fee: $1 for items 1-100, $0.50 to 1,000, $0.25 to 10,000, then $0.10, reset monthly.
Printful
Free$0
584 products, unlimited stores, free design and mockup tools, 20+ sales channels and 24/7 support.
Printful Growth$24.99
per month
Up to 33% off products, 9% off branding, 25% off samples and a large front print on some items. Free once your sales reach $12K a year.
EnterpriseCustom
For high-volume brands: a store built and run by Printful's team, custom solutions, a dedicated success manager and market data.
Ways to pay less
Customily
No public discounts listed.
Printful
- Other savings
Growth plan free at $12K a year in sales
Printful's pricing page says the $24.99-a-month Growth plan becomes free once a store reaches $12,000 a year in sales.
Common questions
Which is cheaper, Customily or Printful?
As of Nov 13, 2026, Printful is cheaper to start with: $1 a month when paid by the year, against $49 a month for Customily. Customily starts at $49 per month per platform, plus $1 to $0.10 per personalized item sold, and Printful starts at $24.99 per month (Growth), free once sales reach $12K a year.
Which has a free plan, Customily or Printful?
As of Nov 13, 2026, only Printful has a free plan. Customily does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.