D&B Hoovers vs Grata (2026): which should you pick?

Pick D&B Hoovers if

• Fits if you're an enterprise team that already trusts D&B data
• Works for account prioritization on top of company records

Look elsewhere if

• Skip it if you want a price, because the page offers only a trial request and a phone number
• Not for you if you want contact counts, as none are given
• Watch out: the site's home page returned a bot check, so only the product page was read
• Watch out: plans, seats and credit limits aren't listed anywhere we read

Pick Grata if

• Fits if you work in M&A or private equity and need lists of private companies
• Works for deal teams that live in Excel and want search inside it

Look elsewhere if

• Not for you if you want a general email or phone finder, as it is built for company discovery
• Skip it if you need to see a price first, as it is shown only after a demo
• Tight if you want to test it, as no free plan or trial is listed
• Watch out: seller-intent signals and API access are listed only on the Alpha tier

D&B Hoovers

• No prices are published; the page offers a free trial request and a phone number.
• The homepage of the site returned a bot check, so only the product page was read.
• The product page does not list plans, seat counts or credit limits.
• The page describes data and signals but gives no coverage counts for contacts or companies.

Grata

• No prices are published; the pricing page sends visitors to book a demo or talk to a specialist.
• It has three tiers, Growth, Scale and Alpha, and seller-intent signals and API access are listed only on Alpha.
• The data is about private companies for deal sourcing, not a general sales contact finder.

D&B Hoovers

Company and contact intelligence

Business data on companies, contacts and buying groups from Dun & Bradstreet, used to find high-potential accounts.

Buying signals

Intent data, website engagement, company news and trigger events that show when an account may be ready to talk.

Account prioritization

Ranks accounts by fit, active signals and meaningful business changes so sellers pick where to spend time.

AI-powered workflows

AI features that cut research and outreach prep time by turning account context into suggested next actions.

MCP connection

A Model Context Protocol connection that lets AI tools and agent workflows query Hoovers company intelligence and signals.

CRM integration

A customer story describes D&B Hoovers working with Salesforce.

Grata

Private company search

Finds private companies by keyword or by similarity to a known company, with private company data, financials and executive contacts.

Seller intent signals

The Alpha tier adds signals meant to find companies months before they come to market, according to the pricing page.

Buyer lists and pipeline

Builds buyer lists, tracks a deal pipeline and syncs with a CRM; the Scale tier adds bidirectional automated CRM syncs.

Deal and market data

The Scale tier adds deal multiples and valuations, public company financials, a Private Market Index and conference attendee data.

Excel add-in, MCP and API

An Excel add-in and an MCP server connect Grata to spreadsheets and AI tools, and an API and data warehouse delivery are sold as add-ons.

D&B Hoovers

Pricing could not be confirmed. See dnb.com.

Grata

Pricing could not be confirmed. See grata.com.