Dashword vs Frase (2026): which should you pick?

Pick Dashword if

• Fits if your team hands briefs to writers and checks drafts before publishing
• Works for teams writing with AI agents that want a scoring step through MCP

Look elsewhere if

• Pricey if you work alone, as $99 a month is the same for one person as for five
• Tight if you write more than 30 new pieces a month, since each keyword report uses a credit and Business starts at $349
• Watch out: there's no ongoing free plan, only one free report
• Watch out: after cancelling you keep your data but can't make new reports
• Watch out: the 20% yearly discount isn't offered at checkout, so you have to contact them

Pick Frase if

• Fits if you want articles drafted and published with little work on your part
• Works for agencies running content for up to 10 client sites on Scale at $239 a month

Look elsewhere if

• Tight if you publish a lot, as Starter stops at 10 articles a month with no overage option
• Pricey if you need a team, since 3 seats means Professional at $103 a month, and extra seats are $29 each
• Not for you if you need white-label reports or a client portal, which are Enterprise only
• Watch out: reporting history is current only on Starter, 3 months on Professional and 12 on Scale
• Too light for watching many pages on Starter, which tracks 10 pages for decay and 50 AI prompts

Dashword

• Plans run on report credits: 30 a month on Startup and 100 on Business; each new keyword report uses one.
• There is no ongoing free plan; a new account gets one free report, though scoring drafts stays free.
• The 20% annual discount is set up by contacting the company rather than chosen at checkout.
• After cancelling you keep access to your data but cannot create new keyword reports.

Frase

• Starter stops at its monthly limits; overages are optional on Professional and Scale at $5 or $4 per extra article.
• Extra seats cost $29 a month each on Professional and Scale.
• Reporting history is current only on Starter, 3 months on Professional and 12 months on Scale.
• White-label reports and a branded client portal need the custom-priced Enterprise plan.

Dashword

Content brief builder

Collects competitors' outlines, keywords and questions for a keyphrase into a brief you can edit and share with writers in one click.

Content scoring

Scores a draft in real time against the report's terms, questions and target length. Scoring is free and unlimited; only new reports use credits.

AI Writer

Drafts content from a report; the Startup plan includes 100,000 words.

Content monitoring

Crawls your site to import pages, tracks their rankings, refreshes keyword reports weekly and alerts you when a page loses traffic.

API and MCP server

Every account, free ones included, can create reports and score drafts from Claude, Cursor or its own code through the REST API or MCP.

Google Docs add-on

An add-on in the Google Workspace Marketplace brings Dashword's optimization into Google Docs.

Frase

Research and drafting

Frase studies the pages that rank for a topic, then drafts and optimizes an article with SEO and GEO scores and generated images.

Publishing agent

Push finished posts to WordPress, Webflow, Sanity or Wix, or let the agent publish on its own for content types you choose.

Content Guard

Watches 10 to 300 published pages for falling Google rank or traffic, writes a revision and republishes it once you approve.

AI Visibility

Monitors daily whether ChatGPT and Google AI cite you; Professional adds Perplexity and Scale adds Claude and Gemini.

FraseCMS

A hosted or headless CMS included free up to 100,000 page views a month; paid tiers at $19 or $99 a month add room and drop the badge.

MCP server, CLI and API

Run Frase from Claude, ChatGPT, Codex or Cursor, with 5,000 to 50,000 API, MCP and CLI requests a month by plan.

Dashword

• Startup$99

  per month, billed monthly

  30 content reports a month, 5 user seats, content briefs, AI Writer with 100,000 words, and the API and MCP server.

• Business$349

  per month and up

  100 content reports a month, 10 user seats, AI Writer, bulk report creation and single sign-on.

Frase

• Starter$39

  per month, billed yearly ($49 billed monthly)

  1 seat, 1 site, 10 articles and 50 audit pages a month, 50 AI prompts in ChatGPT and Google AI, 10 pages watched for decay.

• Professional$103

  per month, billed yearly ($129 billed monthly)

  3 seats, 5 sites, 40 articles and 250 audit pages, 200 AI prompts adding Perplexity, content calendar and internal links.

• Scale$239

  per month, billed yearly ($299 billed monthly)

  5 seats, 10 domains, 100 articles and 1,000 audit pages, 500 prompts adding Claude and Gemini, client-ready reports.

• EnterpriseCustom

  Custom seats and limits, white-label reports, a client portal, SSO and an SLA, through sales.

Dashword

• Annual discount

  20% off with annual billing

  Dashword's pricing FAQ offers a 20% discount for annual billing, arranged by contacting the company.

Frase

• Annual discount

  Save 20% with yearly billing

  Frase's pricing page takes 20% off for yearly billing: Professional is $103 a month billed yearly instead of $129 month to month.