DataForSEO vs Serper (2026): which should you pick?
As of Oct 24, 2026, we pick DataForSEO: it is first in our ranking of SERP and SEO data APIs, and it grades higher too, 2.8 against 2.4.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
DataForSEO grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
DataForSEO
Pay-as-you-go APIs for SERP, keyword, backlink and AI mention data
Free trial · from $50
Serper
Google search results API sold in prepaid credit packs
Free trial · from $50 one-time
Which one is for you
Pick DataForSEO if
- Fits if you're building your own rank tracker, keyword tool or backlink checker and want one bill for the data
- Works for batch jobs that can wait minutes for a queued result at $0.60 per 1,000
Look elsewhere if
- Not for you if you want reports to look at, since it returns JSON with no SEO dashboard
- Tight if you're only testing, as the $1 trial credit goes fast and the next step is a $50 top-up
- Watch out: search operators multiply the price of a Google query by five
- Pricey if you pull backlinks or AI mentions in bulk, at $0.024 a task plus $0.000036 a row, and $0.1 a task plus $0.001 a row
Pick Serper if
- Fits if you only need Google and would rather pay per query than per month
- Works for AI agents on LangChain or CrewAI that need current Google results
Look elsewhere if
- Skip it if you need Bing, Yahoo or any engine other than Google
- Watch out: credits expire 6 months after purchase, so a big pack you don't use up is money lost
- Tight if you're testing, as the 2,500 free queries come once and there's no monthly free plan
- Watch out: refunds run 7 days from the first payment, and only with under 20% of the credits used
How we grade them
| 2.8GPADataForSEOGood | 2.4GPASerperFair | |
|---|---|---|
| Value for money | B$50 is the smallest top-up and the balance never expires, a first spend at the dear end of this category's usual $25 to $50. The rate lifts it: Google results are $0.60 per 1,000 in the standard queue and $2 live, where most rivals here charge $1 to $4. | B$50 buys 50,000 Google queries, $1 per 1,000, one of the lowest rates in this category, and bigger packs fall to $0.30. The first spend is at the dear end of the usual $25 to $50, though, and the credits lapse after 6 months. |
| Free plan and trial | CNo free plan. New accounts get $1 of trial credit and a Sandbox that returns sample responses, enough to wire up your code, and then it's a $50 top-up. | CNo free plan, but 2,500 free queries with no card. They're a one-off, not a monthly allowance. |
| Features | ASearch results from Google, Bing, YouTube, Yahoo, Baidu, Naver and Seznam, plus keyword volumes, its own backlink index back to 2019, site crawls and brand mentions in ChatGPT and AI Overviews. No other API in this category covers that much of the SEO job from one key. | CTen Google result types, from web and maps to Scholar, patents and autocomplete, fetched live with country and language set. Google only, though: no Bing, Yahoo or other engine, which the listing itself points out. |
| Ease of use | CJudged on how fast a developer gets a first result: a Sandbox, spending limits per API and connectors for Sheets, n8n and Make. No rating on record, and each API is billed per SERP, task, row or page, which takes reading before you start. | CJudged on how fast a developer gets a first result: most results in 1 to 2 seconds and 2,500 free queries to test with. No rating on record, and no client libraries named. |
| Platforms and integrations | BWeb, with an API and connectors for Google Sheets, n8n, Make, Zapier, Airtable, Postman and Pabbly. No desktop or phone app, so B is the top. | BWeb, with an API and listed integrations with LangChain, CrewAI, Haystack and Jan AI. No desktop or phone app, so B is the top. |
| Best for | SEO data for building your own tools | live Google results on prepaid credits |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: DataForSEO and Serper. How we grade
Where they differ
- DataForSEO also covers keyword research, site audit, backlink analysis and AI search visibility.
In commonWebPublic APISERP API
At a glance
| DataForSEO | Serper | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $50 minimum top-up, used as you go | $50 one-time for 50,000 credits ($1.00 per 1,000 queries) |
| Free plan | None | None |
| Free trial | $1 of trial credit for new accounts, plus a free Sandbox that returns sample responses | 2,500 free queries, no credit card required |
| Web | ||
| Made by | DataForSEO OU | Serper.dev |
| Price read from | dataforseo.com | serper.dev |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
DataForSEO
- Google organic results cost $0.0006 per SERP in the standard queue, $0.0012 in the priority queue and $0.002 live; search operators multiply the price by five.
- Backlinks API calls cost $0.024 per task plus $0.000036 per row, and LLM Mentions $0.1 per task plus $0.001 per row.
- There is no free plan: after the $1 trial credit, the account needs a top-up of at least $50.
- It is a data API with no ready-made SEO dashboard; results come back as JSON for your own code or a connector.
Serper
- Its site lists Google endpoints only, with no Bing, Yahoo or other search engines.
- Credits expire 6 months after purchase, so a large pack bought for a lower rate can go unused.
- Refunds are given within 7 days of the first payment only if less than 20% of the credits are used.
- The 2,500 free queries are a one-time allowance, not a monthly free plan.
Key features
DataForSEO
- SERP API
- Search results from Google (organic, Maps, AI Mode, News, Images, Jobs and more), Bing, YouTube, Yahoo, Baidu, Naver and Seznam, in queued or live modes.
- Keyword data
- Search volume and keyword metrics from Google Ads, Bing Ads, Google Trends and clickstream sources, plus the Labs API for keyword and competitor research.
- Backlinks API
- Backlink profiles, referring domains, anchors and link history back to 2019 from DataForSEO's own continuously crawled index, with bulk endpoints for up to 1,000 targets.
- On-Page and Lighthouse
- Crawls websites, audits pages, parses content and takes screenshots, priced from $0.00015 a page.
- AI Optimization API
- LLM Mentions draws on a database of over 280 million prompts and answers from ChatGPT and Google AI Overviews; other endpoints return LLM responses and AI search volume.
- Spending controls
- The dashboard tracks usage and cost, sets daily spending limits per account, API or endpoint, and can top up the balance automatically.
Serper
- Ten Google result types
- Endpoints for Google web search, images, news, maps, places, videos, shopping, Scholar, patents and autocomplete.
- Live results
- Each call queries Google directly and nothing is cached; most results return in 1 to 2 seconds, sometimes 2 to 4 when a request is retried.
- Location and language
- Every pack lets you set the country and language a search is run from.
- Rate limits by pack
- From 50 queries a second on Starter to 300 on Ultimate, which Serper says is roughly 15,000 to 18,000 searches a minute.
- Charged on success
- Credits are deducted only for successful responses, and the API stops taking queries when the balance reaches zero.
- AI framework integrations
- Listed integrations with LangChain, CrewAI, Haystack and Jan AI for feeding search results to AI agents and chatbots.
Plans
DataForSEO
Pay as you go$50
one-time top-up, used as you go
No subscription: the balance never expires and each API is billed at its own rate per SERP, task, row or page.
Serper
Starter$50
one-time for 50,000 credits, valid for 6 months
50,000 queries at $1.00 per 1,000, up to 50 queries a second. Prices exclude sales tax or VAT.
Standard$375
one-time for 500,000 credits, valid for 6 months
500,000 queries at $0.75 per 1,000, up to 100 queries a second.
Scale$1,250
one-time for 2.5 million credits, valid for 6 months
2.5 million queries at $0.50 per 1,000, up to 200 queries a second.
Ultimate$3,750
one-time for 12.5 million credits, valid for 6 months
12.5 million queries at $0.30 per 1,000, up to 300 queries a second; a higher limit can be arranged.
Common questions
Which is cheaper, DataForSEO or Serper?
As of Oct 23, 2026, DataForSEO starts at $50 minimum top-up, used as you go, and Serper starts at $50 one-time for 50,000 credits ($1.00 per 1,000 queries).
Which has a free plan, DataForSEO or Serper?
As of Oct 23, 2026, neither DataForSEO nor Serper has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.