Digistore24 vs ablefy (2026): which should you pick?

Pick Digistore24 if

• Fits if you sell a course or info product and want affiliates to promote it
• Works for sellers who prefer one per-sale fee to a monthly plan and want tax and VAT handled for them

Look elsewhere if

• Watch out: 2.9% + $1 is a starting rate, and the final one depends on product type, traffic source and volume
• Pricey if you sell low-priced items, since the flat $1 is a big slice of a $10 sale
• Watch out: payout fees are $2.50 for ACH and $40 for an international wire
• Skip it if you want a phone app for running the store, as the only app is for analytics

Pick ablefy if

• Fits if you sell to buyers in Europe and want invoices, VAT and collections inside the platform
• Works for event organizers who also sell courses or downloads

Look elsewhere if

• Pricey if you sell a lot, because 2.7% + €0.50 a payment is added to the monthly plan and extras such as Klarna add more
• Tight if you want courses, since members, courses and communities need the €59 plan and its price steps at 3,000 and 10,000 members
• Watch out: the page does not say if €27 and €59 are monthly or annual prices, and the steps above 150 members are not shown
• Skip it if you need a free plan, as there is only a 14-day trial

Digistore24

• The fee is described as starting at 2.9% + $1 per sale; the final rate varies with product type, traffic source and volume.
• Payout fees are listed in its comparison table: $2.50 for ACH and $40 for an international wire.
• The site lists a Digistore24 Analytics mobile app, but the platform itself is used in a browser.

ablefy

• Each standard payment carries 2.7% + €0.50 on top of the plan, and extras add more, such as 2.9% + €0.50 for Klarna and installments.
• Other fees on the pricing page include 2.0% on foreign-currency payments, 0.95 euros per event ticket and 19 euros a month per Sales OS agent.
• Create & Sell is priced by member count, and the page did not show the prices above the 150-member step.
• The pricing page does not say whether the €27 and €59 prices assume monthly or annual billing, and shows only euro prices.

Digistore24

Cart builder and upsells

Customizable checkout pages with order bumps and one-click upsells, plus built-in split testing and analytics.

Merchant of record

Digistore24 says it is the seller on record and handles sales tax and VAT in 180 countries, along with fraud checks and chargebacks.

Affiliate marketplace

Sellers get access to a network the site puts at 125,000+ affiliates, with commission tracking and scheduled payouts handled automatically.

Global payment methods

Cards, PayPal, Klarna, Google Pay, Apple Pay and others are covered without a separate processor contract.

Integrations hub

Connects to email, shipping, membership and webinar tools; the hub lists 32 integrations across those groups.

ablefy

Checkouts and funnels

Branded checkouts with order bumps, upsells, one-click payments, bundles and A/B tests, plus funnels, landing pages and a page builder.

Payments and installments

Over 12 payment methods including PayPal, Klarna, SEPA debit, card, Apple Pay and Google Pay, in EUR, USD, GBP, CHF and PLN, with installment plans.

Courses, memberships and community

Create & Sell adds video courses with quizzes and drip content, paywalled member areas, recurring payments and community spaces.

Invoices, tax and collections

Automatic invoices and credit notes, tax reports, reminders and debt collection. An optional reseller model has ablefy handle VAT filing.

Affiliate programs and Sales OS

Run affiliate programs with up to 5 tiers and pay commissions through ablefy; Sales OS manages sales agents' quotes and commissions.

E-ticketing

Sell event and online-congress tickets in several price categories, with scan and check-in through the ablefy app.

Digistore24

• For Brands$0

  No setup or monthly fee. Digistore24 keeps from 2.9% + $1 of each sale, covering payments, tax and VAT, fraud and affiliate payouts.

• For Affiliates$0

  Free to join and promote offers from the marketplace. No fees and no credit card required.

ablefy

• Sell€27

  per month, plus 2.7% + €0.50 per payment

  Checkouts, order bumps and upsells, payments and installments, invoices, tax, collections, affiliate programs with up to 5 tiers, API and webhooks.

• Create & Sell€59

  per month for up to 150 members, plus 2.7% + €0.50

  Everything in Sell plus courses, memberships and communities. Price steps up at 3,000 and 10,000 members, then unlimited; steps not shown.