ablefy vs Plug&Pay (2026): which should you pick?

Pick ablefy if

• Fits if you sell to buyers in Europe and want invoices, VAT and collections inside the platform
• Works for event organizers who also sell courses or downloads

Look elsewhere if

• Pricey if you sell a lot, because 2.7% + €0.50 a payment is added to the monthly plan and extras such as Klarna add more
• Tight if you want courses, since members, courses and communities need the €59 plan and its price steps at 3,000 and 10,000 members
• Watch out: the page does not say if €27 and €59 are monthly or annual prices, and the steps above 150 members are not shown
• Skip it if you need a free plan, as there is only a 14-day trial

Pick Plug&Pay if

• Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
• Works for a small seller with up to 3 products who wants funnels and bumps

Look elsewhere if

• Tight if you are on Lite, which has 3 products, 10 pages and 1 user
• Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
• Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
• Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically

ablefy

• Each standard payment carries 2.7% + €0.50 on top of the plan, and extras add more, such as 2.9% + €0.50 for Klarna and installments.
• Other fees on the pricing page include 2.0% on foreign-currency payments, 0.95 euros per event ticket and 19 euros a month per Sales OS agent.
• Create & Sell is priced by member count, and the page did not show the prices above the 150-member step.
• The pricing page does not say whether the €27 and €59 prices assume monthly or annual billing, and shows only euro prices.

Plug&Pay

• Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
• Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
• Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
• Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.

ablefy

Checkouts and funnels

Branded checkouts with order bumps, upsells, one-click payments, bundles and A/B tests, plus funnels, landing pages and a page builder.

Payments and installments

Over 12 payment methods including PayPal, Klarna, SEPA debit, card, Apple Pay and Google Pay, in EUR, USD, GBP, CHF and PLN, with installment plans.

Courses, memberships and community

Create & Sell adds video courses with quizzes and drip content, paywalled member areas, recurring payments and community spaces.

Invoices, tax and collections

Automatic invoices and credit notes, tax reports, reminders and debt collection. An optional reseller model has ablefy handle VAT filing.

Affiliate programs and Sales OS

Run affiliate programs with up to 5 tiers and pay commissions through ablefy; Sales OS manages sales agents' quotes and commissions.

E-ticketing

Sell event and online-congress tickets in several price categories, with scan and check-in through the ablefy app.

Plug&Pay

Landing pages and website

Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.

Checkouts and funnels

Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.

Sales boosters

Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.

Subscriptions and installments

Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.

Affiliate marketing

Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.

Finances and roles

Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.

ablefy

• Sell€27

  per month, plus 2.7% + €0.50 per payment

  Checkouts, order bumps and upsells, payments and installments, invoices, tax, collections, affiliate programs with up to 5 tiers, API and webhooks.

• Create & Sell€59

  per month for up to 150 members, plus 2.7% + €0.50

  Everything in Sell plus courses, memberships and communities. Price steps up at 3,000 and 10,000 members, then unlimited; steps not shown.

Plug&Pay

• Lite€15

  per month, billed annually (€25 billed monthly)

  Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.

• Premium€59

  per month, billed annually (€69 billed monthly)

  Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.

• Ultimate€119

  per month, billed annually (€149 billed monthly)

  Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.

ablefy

No public discounts listed.

Plug&Pay

• Annual discount

  Save up to €360 a year with annual billing

  The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.