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Stan

Link-in-bio store for creators selling downloads, courses and calls

Free trial · from $29/moDigital ProductsChecked Oct 18, 2026
Visit stan.storeFree guide
Stan, as pictured on stan.store
How Stan presents itself. Image from stan.store.

Our verdict

Third of our top three tools for selling digital products

For: Creators who sell from a social bio link and want a flat fee

Stan turns a social media bio link into a store for downloads, courses, coaching calls, webinars and memberships, with a community space and Instagram auto-replies. Creator is $300 billed yearly ($29 monthly) and takes no cut of sales, and you can sell during the 14-day free trial; for US sellers, Stripe's 2.9% + $0.30 a sale comes on top. It is third because there is no free plan, discount codes, upsells, affiliates and every email tool need Creator Pro at $99 a month, and its app is on iPhone and iPad only, with no Android app.

See all three and how we rank

Stan report card

2.4GPA

Fair · out of 4.0 · graded Oct 18, 2026

Best for creators selling from a link in their bio

Stan turns your social media bio link into a store for downloads, courses, coaching calls and memberships, for a flat fee with no cut of sales. Creator is $300 a year, and you can sell during the 14-day trial. What sends people elsewhere is how much sits on Creator Pro: discount codes, upsells and every email tool.

Who Stan is for

  • Great if your audience lives on social media and buys from your bio link
  • Handy when you sell coaching calls, courses and downloads side by side
  • Good for creators who'd rather pay a flat fee than give up a cut

Who Stan is not for

  • Pricey if you need discount codes or email, as both need Creator Pro at $99 a month
  • Not for you if you're on Android and want to run your store from your phone
  • Skip it if you sell physical goods, since there are no shipping or stock tools

Why Stan gets a 2.4

Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.

  • CValue for moneyCreator is $300 billed yearly with no cut of sales, so $1,000 a month in sales costs $300 a year, inside this category's usual range. Stripe's 2.9% + $0.30 comes on top and isn't counted. Discount codes, upsells and email need Creator Pro at $948 a year.
  • CFree plan and trialNo free plan. There's a 14-day trial of either plan, you can sell during it, and the listing doesn't say it needs a card.
  • BFeaturesDownloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies. The whole job is here, though discount codes, upsells, funnels, affiliates and email all wait for Creator Pro.
  • CEase of useNo App Store rating on record. The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal.
  • BPlatforms and integrationsWeb and iPhone, with Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. There's no Android app and no desktop app.

What these grades rest on. Graded from this listing, whose facts were read from Stan's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.

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Stan: 2.4 GPA on ToolGPA

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<a href="https://toolgpa.com/tools/stan-store#review"><img src="https://toolgpa.com/badge/stan-store.svg" alt="Stan: 2.4 GPA on ToolGPA" width="196" height="56"></a>

Where Stan stands among tools for selling digital products

Stan's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.

It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).

Its paid plans start at $29 a month, against a middle price of $24.50 for the category: 5 of the 9 others that charge start lower.

On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.

Each grade against the category

Every bar is all 15 tools for selling digital products we grade, cut by the letter each got. Stan’s own letter is outlined.

  • CValue for moneyAbove 3 of 14, level with 9
  • CFree plan and trialAbove 0 of 14, level with 5
  • BFeaturesAbove 6 of 14, level with 8
  • CEase of useAbove 1 of 14, level with 11
  • BPlatforms and integrationsAbove 0 of 14, level with 14

Price against what you get

Each dot is one of 14 tools for selling digital products. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.

Features, ease of use and platforms, averaged

C2.0B3.0A4.0Free$0.5$1$2$5$10$20$50$100More for lessCosts more, scores moreCosts less, scores lessCosts more, scores lessStan

What paid plans start at, a month (each step along is roughly double) →

  • The best score at each price
  • Has a free plan
  • No free plan
The full chart, and the best tools for selling digital products at every price

Keep Stan, or make your own?

Keep it

To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.

That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $348 a year.

What you could make

  • Digital downloads, online courses and appointment booking: an app builder makes these well.

What you could not

  • Newsletters sent to thousands of people that still reach the inbox.
  • A members' space with posts, chat and events that people keep coming back to.
  • Every click and sale traced back to the right partner.
  • A real app for iOS. Something home-made would be a web page.
  • It plugs into other products, Stripe, PayPal and Zapier among them.
  • People on the other end: coaches. No app builder makes those.
  • The depth: we grade its features B, which means it covers the whole job.

What this rests on. Stan’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.

What is Stan?

Stan, often called Stan Store, gives creators a mobile-first storefront for a social media bio link, selling digital downloads, courses, coaching calls, webinars, memberships and communities. It charges a flat monthly subscription and takes no cut of sales; payments run through the creator's own Stripe or PayPal account. Creator Pro adds email marketing, funnels, upsells and affiliate tools.

Stan is a paid product with a free trial, starting at $29 per month ($300 billed yearly). See every plan

Good for

  • Social media creators who sell from a link in their bio
  • Coaches selling calls, courses and downloads in one place
  • Creators who want a flat fee with no cut of sales

Worth knowing

  • No free plan; Stan takes 0% of sales, but Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad.
  • Discount codes, upsells, funnels, affiliates, email broadcasts and email flows all need Creator Pro at $99 a month.
  • Physical products have no shipping or stock tools: sellers collect addresses at checkout and fulfill by hand.
  • The mobile app is on iPhone and iPad only; there is no Android app.

Key features

Bio-link storefront
A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
Courses, calls and webinars
Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
Memberships and community
Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
Email marketing on Creator Pro
Import contacts, send broadcasts and build automated email flows with unlimited sends, all on the Creator Pro plan.
Sales tools on Creator Pro
Discount codes, limited-quantity offers, upsells, order bumps, funnels, payment plans with Afterpay or Klarna, and an affiliate program.
Stan AutoDM
Sends automated replies to Instagram messages and comments, included on both plans.

Stan pricing

Starts at
$29 per month ($300 billed yearly)
Free plan
None
Free trial
14-day free trial of either plan, and you can sell during the trial
Creator$29per month ($300 billed yearly)Storefront, unlimited courses, calendar booking, recurring subscriptions, lead magnets, community, analytics and Stan AutoDM for Instagram. No transaction fee.
Creator Pro$99per month ($948 billed yearly)Adds discount codes, payment plans, upsells, order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels.

Read from help.stan.store on Oct 18, 2026. Prices change, so confirm with Stan before you buy.

Pricing in detail

Ways to pay less

  • Annual discountLower price with yearly billing

    Stan sells Creator at $300 a year instead of $29 a month ($348 over a year), and Creator Pro at $948 a year instead of $99 a month ($1,188).

    Stated on help.stan.store

Works with

Stan alternatives

All Stan alternatives comparedAll tools for selling digital products

Common questions

Is Stan free?

No, Stan is a paid product, but you can try it first. 14-day free trial of either plan, and you can sell during the trial.

How much does Stan cost?

Stan lists 2 plans. Creator: $29 per month ($300 billed yearly). Creator Pro: $99 per month ($948 billed yearly). Prices were read from help.stan.store on Oct 18, 2026.

What platforms does Stan work on?

Stan is available on Web and iOS.

Does Stan offer any discounts?

Stan publicly lists the following: Lower price with yearly billing.

Does Stan have an Android app?

No Android app was listed when its pages were read on Oct 18, 2026. Stan is listed for Web and iOS.

Does Stan have a Windows app?

No Windows app was listed when its pages were read on Oct 18, 2026. Stan is listed for Web and iOS.

Is Stan open source?

Stan is not described as open source on its own site, as read on Oct 18, 2026.

What does Stan integrate with?

Stan's listing names Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. A listing names up to eight integrations, so it may connect to more.

Who makes Stan?

Stan is made by Stan.

What are the alternatives to Stan?

The closest alternatives to Stan in our directory are Gumroad, Payhip, Ko-fi, Podia and Whop. Each one has a side-by-side comparison with Stan.

How does Stan compare with other tools for selling digital products?

Stan's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3. It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).

Is Stan good value for money?

ToolGPA grades Stan C for value for money. Its paid plans start at $29 a month, against a middle price of $24.50 for the category: 5 of the 9 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.

Could I make my own version of Stan?

To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $348 a year. What you could not make: Newsletters sent to thousands of people that still reach the inbox. A members' space with posts, chat and events that people keep coming back to. Every click and sale traced back to the right partner. A real app for iOS. Something home-made would be a web page. This is a judgement from its listing. We have not built one.

Sources for this page

The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.