The Stan Insider’s Guide
Everything we know about Stan in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Stan
The Insider’s Guide
Link-in-bio store for creators selling downloads, courses and calls
Every plan, grade, refund rule and rival among tools for selling digital products, read from Stan’s own pages.
Made by Stan · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Stan’s own pages, its app-store listings and our grades. Every fact in it is on Stan’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 2 of the 14 other tools for selling digital products we grade
Stan, often called Stan Store, gives creators a mobile-first storefront for a social media bio link, selling digital downloads, courses, coaching calls, webinars, memberships and communities. It charges a flat monthly subscription and takes no cut of sales; payments run through the creator's own Stripe or PayPal account. Creator Pro adds email marketing, funnels, upsells and affiliate tools.
To get you started, here are 9 things to know about Stan, taken from its own pages and our grades.
The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal.
- 1
Best for creators selling from a link in their bio
What sends people elsewhere is how much sits on Creator Pro: discount codes, upsells and every email tool.
- 2
Paid plans start at $29 a month
As its pricing page puts it: $29 per month ($300 billed yearly).
- 3
You can try it first
14-day free trial of either plan, and you can sell during the trial
- 4
It runs on 2 platforms
Web and iOS.
- 5
Bio-link storefront
A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
- 6
Courses, calls and webinars
Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
- 7
Memberships and community
Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
- 8
A 2.4 GPA, above 2 of 14
That is against the other tools for selling digital products we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
Stan at a glance
- Pricing
- Free trial, from $29 per month ($300 billed yearly)
- Free plan
- No
- Free trial
- 14-day free trial of either plan, and you can sell during the trial
- Runs on
- Web, iOS
- Made by
- Stan
- Category
- Selling Digital Products
- Our grade
- 2.4 GPA, fair
The report card
Best for creators selling from a link in their bio
Stan turns your social media bio link into a store for downloads, courses, coaching calls and memberships, for a flat fee with no cut of sales. Creator is $300 a year, and you can sell during the 14-day trial. What sends people elsewhere is how much sits on Creator Pro: discount codes, upsells and every email tool.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Creator is $300 billed yearly with no cut of sales, so $1,000 a month in sales costs $300 a year, inside this category's usual range. Stripe's 2.9% + $0.30 comes on top and isn't counted. Discount codes, upsells and email need Creator Pro at $948 a year. |
| Free plan and trial | C | No free plan. There's a 14-day trial of either plan, you can sell during it, and the listing doesn't say it needs a card. |
| Features | B | Downloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies. The whole job is here, though discount codes, upsells, funnels, affiliates and email all wait for Creator Pro. |
| Ease of use | C | No App Store rating on record. The store is built for a phone screen and a bio link, but you're still setting up products, calendars and Stripe or PayPal. |
| Platforms and integrations | B | Web and iPhone, with Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna. There's no Android app and no desktop app. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Stan is for
- Great if your audience lives on social media and buys from your bio link
- Handy when you sell coaching calls, courses and downloads side by side
- Good for creators who'd rather pay a flat fee than give up a cut
Who it is not for
- Pricey if you need discount codes or email, as both need Creator Pro at $99 a month
- Not for you if you're on Android and want to run your store from your phone
- Skip it if you sell physical goods, since there are no shipping or stock tools
Good to know
Good for
- Social media creators who sell from a link in their bio
- Coaches selling calls, courses and downloads in one place
- Creators who want a flat fee with no cut of sales
Worth knowing
- No free plan; Stan takes 0% of sales, but Stripe charges US sellers 2.9% + $0.30 a sale, plus 1.5% for buyers abroad.
- Discount codes, upsells, funnels, affiliates, email broadcasts and email flows all need Creator Pro at $99 a month.
- Physical products have no shipping or stock tools: sellers collect addresses at checkout and fulfill by hand.
- The mobile app is on iPhone and iPad only; there is no Android app.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$29
A month to start
Stan is a paid product with a free trial, starting at $29 per month ($300 billed yearly).
Creator
$29
per month ($300 billed yearly)
Storefront, unlimited courses, calendar booking, recurring subscriptions, lead magnets, community, analytics and Stan AutoDM for Instagram. No transaction fee.
Creator Pro
$99
per month ($948 billed yearly)
Adds discount codes, payment plans, upsells, order bumps, funnels, Afterpay and Klarna, affiliate management, email broadcasts and flows, and ad pixels.
Trying it first
14-day free trial of either plan, and you can sell during the trial
Read from help.stan.store on Oct 18, 2026.
Ways to pay less
Annual discount
Lower price with yearly billing
Stan sells Creator at $300 a year instead of $29 a month ($348 over a year), and Creator Pro at $948 a year instead of $99 a month ($1,188).
Stated on help.stan.store
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
2
Places it runs: Web and iOS
Link-in-bio store for creators selling downloads, courses and calls. Here is what it does, as its own site describes it, and what it covers: email campaigns, online courses, community, appointment booking, affiliate tracking, digital downloads.
Downloads, unlimited courses, coaching calls and webinars with booking, memberships, a community and Instagram auto-replies.
- Bio-link storefront
- A mobile-first store built for a social media bio link, with digital downloads, custom products and links out to other sites.
- Courses, calls and webinars
- Unlimited password-protected courses, 1:1 or group coaching calls and webinars run through Zoom or Google Meet with calendar booking.
- Memberships and community
- Charge members daily, weekly, monthly or yearly, and run a community space with admins and moderators inside Stan.
- Email marketing on Creator Pro
- Import contacts, send broadcasts and build automated email flows with unlimited sends, all on the Creator Pro plan.
- Sales tools on Creator Pro
- Discount codes, limited-quantity offers, upsells, order bumps, funnels, payment plans with Afterpay or Klarna, and an affiliate program.
- Stan AutoDM
- Sends automated replies to Instagram messages and comments, included on both plans.
Where it runs
- Web
- iOS
What it works with
- Stripe
- PayPal
- Zapier
- Zoom
- Google Meet
- Google Calendar
- Afterpay
- Klarna
Stan is made by Stan.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/14
Other tools for selling digital products it is graded above
Stan's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
Its paid plans start at $29 a month, against a middle price of $24.50 for the category: 5 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 15 tools for selling digital products we grade, cut by the letter each got. Stan’s own letter is outlined.
- CValue for moneyAbove 3 of 14
- CFree plan and trialAbove 0 of 14
- BFeaturesAbove 6 of 14
- CEase of useAbove 1 of 14
- BPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 tools for selling digital products. Further left costs less; higher up scores better on features, ease of use and platforms. Stan is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $348 a year.
What you could make
- Digital downloads, online courses and appointment booking: an app builder makes these well.
What you could not
- Newsletters sent to thousands of people that still reach the inbox.
- A members' space with posts, chat and events that people keep coming back to.
- Every click and sale traced back to the right partner.
- A real app for iOS. Something home-made would be a web page.
- It plugs into other products, Stripe, PayPal and Zapier among them.
- People on the other end: coaches. No app builder makes those.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Stan’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Gumroad, Payhip, Ko-fi, Podia and Whop
The 5 tools Stan is most often weighed against, with where each one differs from it.
- 2.6GPA
Gumroad
Free
Sell downloads, memberships and courses for a cut of each sale.
- Gumroad has a free plan. Stan does not, though it has a free trial.
- Only Gumroad lists an Android app.
- Stan also covers online courses, community and appointment booking.
- 2.6GPA
Payhip
Free plan · from $29/mo
Store for downloads, courses and memberships, with a free plan.
- Payhip has a free plan. Stan does not, though it has a free trial.
- Only Stan lists an iOS app.
- Stan also covers email campaigns, community and appointment booking.
- 2.6GPA
Ko-fi
Free plan
Creator page for tips, memberships, a shop and paid commissions.
- Ko-fi has a free plan. Stan does not, though it has a free trial.
- Only Stan lists an iOS app.
- Stan also covers email campaigns, online courses, community, appointment booking and affiliate tracking.
- 2.4GPA
Podia
Free trial · from $42/mo
Website, store, courses, community and email for creators in one place.
- Only Stan lists an iOS app.
- Stan also covers appointment booking, affiliate tracking and digital downloads.
- Podia also covers marketing automation.
- 3.4GPA
Whop
Free
Storefront, checkout and payouts for paid communities and products.
- Whop has a free plan. Stan does not, though it has a free trial.
- Stan also covers email campaigns and appointment booking.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Stan free?
No, Stan is a paid product, but you can try it first. 14-day free trial of either plan, and you can sell during the trial.
How much does Stan cost?
Stan lists 2 plans. Creator: $29 per month ($300 billed yearly).
What platforms does Stan work on?
Stan is available on Web and iOS.
Does Stan offer any discounts?
Stan publicly lists the following: Lower price with yearly billing.
Does Stan have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Stan is listed for Web and iOS.
Does Stan have a Windows app?
No Windows app was listed when its pages were read on Oct 18, 2026. Stan is listed for Web and iOS.
Is Stan open source?
Stan is not described as open source on its own site, as read on Oct 18, 2026.
What does Stan integrate with?
Stan's listing names Stripe, PayPal, Zapier, Zoom, Google Meet, Google Calendar, Afterpay and Klarna.
Who makes Stan?
Stan is made by Stan.
What are the alternatives to Stan?
The closest alternatives to Stan in our directory are Gumroad, Payhip, Ko-fi, Podia and Whop.
How does Stan compare with other tools for selling digital products?
Stan's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
Is Stan good value for money?
ToolGPA grades Stan C for value for money. Its paid plans start at $29 a month, against a middle price of $24.50 for the category: 5 of the 9 others that charge start lower.
Could I make my own version of Stan?
To replace Stan you would be making newsletters sent to thousands of people that still reach the inbox.
Where this guide comes from
The prices, plans, platforms and features were read from Stan’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Stan's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by Stan. Prices change, so check stan.store before you buy.
- help.stan.store/article/31-creator-vs-creator-pro
- help.stan.store/article/83-stan-stripes-transaction-fees
- help.stan.store/article/337-can-i-start-selling-while-in-my-trial-period
- help.stan.store/article/406-how-to-subscribe-on-the-stan-mobile-app
- help.stan.store/article/117-can-i-sell-physical-products-with-stan
- help.stan.store/article/168-stan-email-flows-pricing
- help.stan.store
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Stan, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/stan-store
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Stan: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/stan-store
Know someone choosing between tools for selling digital products?
Send them this guide: toolgpa.com/tools/stan-store/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded tools for selling digital products after Stan, each with an Insider's Guide of its own.
- Selling Digital Products Insider's GuideEvery one of the 15 tools for selling digital products we grade, compared
- Whop Insider's GuideStorefront, checkout and payouts for paid communities and products3.4 GPA
- Patreon Insider's GuidePaid memberships, a shop and community for creators and their fans3.0 GPA
- Lemon Squeezy Insider's GuideMerchant of record checkout for software, subscriptions and downloads2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Stan’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Stan is a trademark of its owner, and this guide is not made, paid for or approved by Stan. Prices and plans change: check stan.store before you buy.