Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Sellfy report card
Fair · out of 4.0 · graded Oct 18, 2026
Best for a flat-fee store for downloads and merch
Sellfy is a tidy store for downloads, subscriptions and print-on-demand merch, with email campaigns built in and no cut of your sales. The catch is the yearly sales caps: sell $1,000 a month and you've outgrown Starter, so it's really $59 a month. And you can't sell anything until you pay.
Who Sellfy is for
- Great if you sell files, subscriptions and merch and want them all in one store
- Good for YouTubers and social sellers who don't have a website
- Handy when you'd rather pay a flat monthly fee than lose a cut of every sale
Who Sellfy is not for
- Tight if sales are climbing, as each plan caps yearly sales at $10k, $50k or $200k
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells or affiliates, which start on Business at $59 a month
Why Sellfy gets a 2.4
Five grades, each with its reason. The GPA is their average: an A is 4 points, an F is none.
- CValue for moneyStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted.
- CFree plan and trialNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month.
- BFeaturesDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business.
- CEase of useNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells.
- BPlatforms and integrationsWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed.
What these grades rest on. Graded from this listing, whose facts were read from Sellfy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews. How we review and grade.
Make Sellfy? Put this grade on your site
Paste this where you want the badge. It links here and follows the grade if it changes. About badges
<a href="https://toolgpa.com/tools/sellfy#review"><img src="https://toolgpa.com/badge/sellfy.svg" alt="Sellfy: 2.4 GPA on ToolGPA" width="196" height="56"></a>Where Sellfy stands among tools for selling digital products
Sellfy's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $24.50 for the category: 0 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 15 tools for selling digital products we grade, cut by the letter each got. Sellfy’s own letter is outlined.
- CValue for moneyAbove 3 of 14, level with 9
- CFree plan and trialAbove 0 of 14, level with 5
- BFeaturesAbove 6 of 14, level with 8
- CEase of useAbove 1 of 14, level with 11
- BPlatforms and integrationsAbove 0 of 14, level with 14
Price against what you get
Each dot is one of 14 tools for selling digital products. Further left costs less, and higher up scores better on features, ease of use and platforms. Point at a dot to see which tool it is.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Keep Sellfy, or make your own?
Keep it
To replace Sellfy you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $10 a year.
What you could make
- Digital downloads: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Printers that make and ship each order.
- Newsletters sent to thousands of people that still reach the inbox.
- Every click and sale traced back to the right partner.
- It plugs into other products, Stripe, PayPal and Zapier among them.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sellfy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
What is Sellfy?
Sellfy is a hosted store builder for creators who sell digital downloads, subscriptions, physical goods and print-on-demand merch from one storefront or from buy buttons on another site. It takes no cut of sales: plans are priced by how much you sell in a year, and payments go straight to your own Stripe or PayPal account.
Sellfy is a paid product with a free trial, starting at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly). See every plan
Good for
- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website
Worth knowing
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Sellfy pricing
- Starts at
- $22 per month for up to $10k in yearly sales, billed annually ($29 monthly)
- Free plan
- None
- Free trial
- 14-day free trial, no card required; you can build a store but must pay to sell
| Plan | Price | What you get |
|---|---|---|
| Starter | $22per month for up to $10k sales a year, billed annually ($29 monthly) | Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee. |
| Business | $59per month for up to $50k sales a year, billed annually ($79 monthly) | Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits. |
| Premium | $119per month for up to $200k sales a year, billed annually ($159 monthly) | Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer. |
Read from sellfy.com on Oct 18, 2026. Prices change, so confirm with Sellfy before you buy.
Ways to pay less
- Annual discountSave 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Stated on sellfy.com
Works with
- Stripe
- PayPal
- Zapier
- Google Analytics
- Google Merchant Center
- Facebook Ads
- Wix
Sellfy alternatives
- Sellfy vs Payhip
Free plan · from $29/mo
- Sellfy vs SendOwl
Free trial · from $32.50/mo
- Sellfy vs Lemon Squeezy
Free plan · from $10/mo
- Sellfy vs Podia
Free trial · from $42/mo
Common questions
Is Sellfy free?
No, Sellfy is a paid product, but you can try it first. 14-day free trial, no card required; you can build a store but must pay to sell.
How much does Sellfy cost?
Sellfy lists 3 plans. Starter: $22 per month for up to $10k sales a year, billed annually ($29 monthly). Business: $59 per month for up to $50k sales a year, billed annually ($79 monthly). Premium: $119 per month for up to $200k sales a year, billed annually ($159 monthly). Prices were read from sellfy.com on Oct 18, 2026.
What platforms does Sellfy work on?
Sellfy is available on Web.
Does Sellfy offer any discounts?
Sellfy publicly lists the following: Save 25% with yearly billing.
Does Sellfy have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Sellfy is listed for Web.
Does Sellfy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Sellfy is listed for Web.
Is Sellfy open source?
Sellfy is not described as open source on its own site, as read on Oct 18, 2026.
What does Sellfy integrate with?
Sellfy's listing names Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix. A listing names up to eight integrations, so it may connect to more.
Who makes Sellfy?
Sellfy is made by UAB Sellfy.
What are the alternatives to Sellfy?
The closest alternatives to Sellfy in our directory are Gumroad, Payhip, SendOwl, Lemon Squeezy and Podia. Each one has a side-by-side comparison with Sellfy.
How does Sellfy compare with other tools for selling digital products?
Sellfy's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3. It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
Is Sellfy good value for money?
ToolGPA grades Sellfy C for value for money. Its paid plans start at $0.83 a month when paid by the year, against a middle price of $24.50 for the category: 0 of the 9 others that charge start lower. On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Could I make my own version of Sellfy?
To replace Sellfy you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one. That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $10 a year. What you could not make: Checkout, card payments and sales tax handled for you. Printers that make and ship each order. Newsletters sent to thousands of people that still reach the inbox. Every click and sale traced back to the right partner. This is a judgement from its listing. We have not built one.
Sources for this page
The prices, plans, platforms and features above were read from these pages on Oct 18, 2026.