Sellfy vs SendOwl
We give Sellfy and SendOwl the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
SendOwl
Checkout and delivery for downloads, licenses and subscriptions
How we grade them
| 2.4GPASellfyFair | 2.4GPASendOwlFair | |
|---|---|---|
| Value for money | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. | CLaunch stops at $10k of sales a year, less than a year of $1,000 a month, so it's Grow at $72.50 a month billed yearly, with no cut: $72.50. That's close to this category's dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. | CNo free plan. There's a free trial with every feature but a limit on orders until support lifts it; the listing gives no length and doesn't say it needs a card. |
| Features | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. | BDownloads, subscriptions, drip courses, license keys, streaming, PDF stamping and locking, upsells, cart recovery, affiliates and tax calculation, all on every plan. Nothing in the listing shows a gap in the job. |
| Ease of use | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. | CNo App Store rating on record. It's built to plug into your own site or Shopify, so there are carts, checkout templates and payment accounts to wire up first. |
| Platforms and integrations | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. | BWeb, with Stripe, PayPal, Shopify, Square, Zapier, Mailchimp, Kit and WordPress, plus webhooks and an API. No phone or desktop app is listed. |
| Best for | a flat-fee store for downloads and merch | adding digital delivery to a site you already run |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Sellfy and SendOwl. How we grade
Price against what you get
Sellfy starts at $0.83 a month when paid by the year and scores 2.7 out of 4 on features, ease of use and platforms. SendOwl starts at $0.83 a month when paid by the year and scores 2.7.
On this chart the two sit in the same place: the same score for the same starting price. Of the other tools for selling digital products on the chart, 2 score higher than Sellfy for less, and 2 score higher than SendOwl for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly). SendOwl starts at $32.50 per month for up to $10k sales a year, billed annually ($39 monthly).
- Sellfy also covers email campaigns and print on demand.
At a glance
| Sellfy | SendOwl | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) | $32.50 per month for up to $10k sales a year, billed annually ($39 monthly) |
| Free plan | None | None |
| Free trial | 14-day free trial, no card required; you can build a store but must pay to sell | Free trial with all features but limits on orders until support lifts them; length not stated |
| Web | ||
| Made by | UAB Sellfy | SendOwl |
| Price read from | sellfy.com | sendowl.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Sellfy
- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website
SendOwl
- Sellers adding digital delivery to a site or Shopify store
- Software sellers who need license keys issued at checkout
- Creators who want every feature without a cut of each sale
Worth knowing
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
SendOwl
- No free plan; plans are capped by orders and sales over the trailing 12 months, and going over moves you up a tier.
- Downloads past the monthly bandwidth allowance cost $1 per GB; the pricing page gives two different allowances for Launch and Grow.
- Stripe or PayPal processing fees come on top, and SendOwl acts as a technology provider rather than the merchant of record.
- Business plans, from $299 a month, are needed once yearly sales pass $100,000.
Key features
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
SendOwl
- Checkout anywhere
- Payment links, an embeddable cart, a modal checkout, three checkout templates and custom fields, with custom CSS and JavaScript.
- Many digital product types
- Downloads, subscriptions, bundles, courses with drip content, software with license keys, streaming audio and video, pre-orders and tip jars.
- File protection
- PDF stamping with the buyer's details, PDF and Office document locking, download and time limits, and fraud filters.
- Sales tools on every plan
- Upsells and cross-sells, cart abandonment emails, an affiliate program, coupons, pay-what-you-want pricing and gifting.
- Integrations and API
- Stripe and PayPal, with Apple Pay and Klarna through Stripe; Shopify, WordPress, Notion and Linktree; Zapier, webhooks and an API.
- Tax and reporting
- Automatic sales tax and EU VAT calculation, tax reports by country, and reports on income, subscriptions, upsells and affiliates.
Plans
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
SendOwl
Launch$32.50
per month for up to $10k sales a year, billed annually ($39 monthly)
Up to 5,000 orders a year, unlimited products and storage, and every feature. 10 GB of download bandwidth a month on the plan card (20 GB in the FAQ).
Grow$72.50
per month for up to $36k sales a year, billed annually ($87 monthly)
Up to 25,000 orders a year, with every feature. 20 GB of bandwidth a month on the plan card (30 GB in the FAQ).
Scale$132.50
per month for up to $100k sales a year, billed annually ($159 monthly)
Up to 50,000 orders a year and 50 GB of download bandwidth a month, with every feature.
Business$299
per month and up, for up to $200k in sales a year
Business plans for higher volumes, up to $5M+ in yearly revenue, with priority support.
Ways to pay less
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
SendOwl
- Annual discount
Two months free with yearly billing
SendOwl's pricing page gives two months free on yearly billing: Launch $32.50 a month instead of $39, Grow $72.50 instead of $87, Scale $132.50 instead of $159.
