SamCart vs SendOwl
We give SamCart and SendOwl the same GPA: 2.4 out of 4.0. They get the same grade on all five counts.
Price, platforms and features side by side. The table says where each price was read and when.
SamCart
Checkout and sales page builder with courses and an AI assistant
SendOwl
Checkout and delivery for downloads, licenses and subscriptions
How we grade them
| 2.4GPASamCartFair | 2.4GPASendOwlFair | |
|---|---|---|
| Value for money | CCore billed yearly is $79 a month less 25%: $59.25. SamCart takes no cut beyond SamPay's 2.9% + 30 cents card rate (not counted), though tax collection adds 0.5%, $5 on $1,000. That's above this category's dearer quarter, short of its dearest tenth. | CLaunch stops at $10k of sales a year, less than a year of $1,000 a month, so it's Grow at $72.50 a month billed yearly, with no cut: $72.50. That's close to this category's dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | CNo free plan. There's a 7-day free trial on every plan, a week and no more, and the listing doesn't say it needs a card. | CNo free plan. There's a free trial with every feature but a limit on orders until support lifts it; the listing gives no length and doesn't say it needs a card. |
| Features | BCheckout with wallets and buy now pay later, sales and link-in-bio pages, a courses app with a members area, subscriptions with a customer portal and an AI assistant. The whole job is covered; upsells, A/B tests and affiliates wait for Pro. | BDownloads, subscriptions, drip courses, license keys, streaming, PDF stamping and locking, upsells, cart recovery, affiliates and tax calculation, all on every plan. Nothing in the listing shows a gap in the job. |
| Ease of use | CNo App Store rating on record. The AI assistant drafts copy and pages, which helps, but you're still building pages, checkouts and a members area before you sell. | CNo App Store rating on record. It's built to plug into your own site or Shopify, so there are carts, checkout templates and payment accounts to wire up first. |
| Platforms and integrations | BWeb, with PayPal, Stripe Link, Zapier, Klarna, Afterpay, Affirm, Google Analytics and Google Tag Manager. The API needs Pro, and no phone or desktop app is listed. | BWeb, with Stripe, PayPal, Shopify, Square, Zapier, Mailchimp, Kit and WordPress, plus webhooks and an API. No phone or desktop app is listed. |
| Best for | checkouts and sales pages with AI help | adding digital delivery to a site you already run |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: SamCart and SendOwl. How we grade
Price against what you get
SamCart starts at $79 a month and scores 2.7 out of 4 on features, ease of use and platforms. SendOwl starts at $0.83 a month when paid by the year and scores 2.7.
They score the same, and SendOwl starts $78.17 a month lower. Of the other tools for selling digital products on the chart, 2 score higher than SamCart for less, and 2 score higher than SendOwl for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- SamCart starts at $79 per month. SendOwl starts at $32.50 per month for up to $10k sales a year, billed annually ($39 monthly).
- SamCart also covers online courses and a/B testing.
- SendOwl also covers online store.
At a glance
| SamCart | SendOwl | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | $79 per month | $32.50 per month for up to $10k sales a year, billed annually ($39 monthly) |
| Free plan | None | None |
| Free trial | 7-day free trial on every plan | Free trial with all features but limits on orders until support lifts them; length not stated |
| Web | ||
| Made by | SamCart Inc. | SendOwl |
| Price read from | samcart.com | sendowl.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
SamCart
- Course and ebook sellers who want checkout, pages and hosting together
- Marketers who rely on upsells, order bumps and A/B tests
- Creators who want AI to draft sales pages and products
SendOwl
- Sellers adding digital delivery to a site or Shopify store
- Software sellers who need license keys issued at checkout
- Creators who want every feature without a cut of each sale
Worth knowing
SamCart
- No free plan, only a 7-day trial; Core starts at $79 a month, with 25% off for yearly billing.
- SamPay charges 2.9% + 30 cents a sale on both plans, and tax collection adds 0.5% on Core or 0.35% on Pro.
- Upsells, order bumps, A/B testing, affiliates, the API and third-party processors all need Pro at $199 a month.
- Core includes one team seat and Pro ten; more seats and marketplaces need the custom Done For You plan.
SendOwl
- No free plan; plans are capped by orders and sales over the trailing 12 months, and going over moves you up a tier.
- Downloads past the monthly bandwidth allowance cost $1 per GB; the pricing page gives two different allowances for Launch and Grow.
- Stripe or PayPal processing fees come on top, and SendOwl acts as a technology provider rather than the merchant of record.
- Business plans, from $299 a month, are needed once yearly sales pass $100,000.
Key features
SamCart
- Checkout pages
- Mobile-first checkouts with stored cards, Apple Pay, Google Pay, PayPal, Venmo and buy now pay later through Klarna, Afterpay and Affirm.
- Pages and link-in-bio
- Sales pages, microsites, link-in-bio pages and opt-in pages on your own domain, built with AI help and no code.
- Courses and members area
- A courses app with a built-in members area and video hosting, so courses can be sold and delivered without another platform.
- AI assistant
- Writes sales copy and designs ebooks, courses, lead magnets, social posts and ads. Core has limited AI use; Pro is unlimited.
- Upsells, tests and affiliates on Pro
- One-click upsells, order bumps and upgrades, A/B tests of pages and prices, an affiliate center and failed-payment recovery.
- Subscriptions and customer portal
- Memberships, recurring plans and payment plans, with a portal where customers update cards and manage their own subscriptions.
SendOwl
- Checkout anywhere
- Payment links, an embeddable cart, a modal checkout, three checkout templates and custom fields, with custom CSS and JavaScript.
- Many digital product types
- Downloads, subscriptions, bundles, courses with drip content, software with license keys, streaming audio and video, pre-orders and tip jars.
- File protection
- PDF stamping with the buyer's details, PDF and Office document locking, download and time limits, and fraud filters.
- Sales tools on every plan
- Upsells and cross-sells, cart abandonment emails, an affiliate program, coupons, pay-what-you-want pricing and gifting.
- Integrations and API
- Stripe and PayPal, with Apple Pay and Klarna through Stripe; Shopify, WordPress, Notion and Linktree; Zapier, webhooks and an API.
- Tax and reporting
- Automatic sales tax and EU VAT calculation, tax reports by country, and reports on income, subscriptions, upsells and affiliates.
Plans
SamCart
Core$79
per month
Unlimited pages, products and checkouts, AI assistant with limited use, courses app, cart abandonment, integrations and 1 team seat.
Pro$199
per month
Adds one-click upsells, order bumps, A/B testing, Subscription Saver, the Affiliate Center, advanced reports, API, other processors and 10 seats.
Done For YouCustom
Sold through a call: white glove setup, a dedicated account manager, priority support, multiple marketplaces and the lowest processing rates.
SendOwl
Launch$32.50
per month for up to $10k sales a year, billed annually ($39 monthly)
Up to 5,000 orders a year, unlimited products and storage, and every feature. 10 GB of download bandwidth a month on the plan card (20 GB in the FAQ).
Grow$72.50
per month for up to $36k sales a year, billed annually ($87 monthly)
Up to 25,000 orders a year, with every feature. 20 GB of bandwidth a month on the plan card (30 GB in the FAQ).
Scale$132.50
per month for up to $100k sales a year, billed annually ($159 monthly)
Up to 50,000 orders a year and 50 GB of download bandwidth a month, with every feature.
Business$299
per month and up, for up to $200k in sales a year
Business plans for higher volumes, up to $5M+ in yearly revenue, with priority support.
Ways to pay less
SamCart
- Annual discount
25% off with yearly billing
SamCart's pricing page offers yearly billing at 25% off the monthly prices of $79 for Core and $199 for Pro.
SendOwl
- Annual discount
Two months free with yearly billing
SendOwl's pricing page gives two months free on yearly billing: Launch $32.50 a month instead of $39, Grow $72.50 instead of $87, Scale $132.50 instead of $159.
