Lemon Squeezy vs Sellfy
We give Lemon Squeezy a 2.8 GPA and Sellfy a 2.4, out of 4.0. Lemon Squeezy grades higher on the free plan. They get the same grade on value for money, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Lemon Squeezy
Merchant of record checkout for software, subscriptions and downloads
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
How we grade them
| 2.8GPALemon SqueezyGood | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | CNo monthly fee. Each order costs 5% + 50¢, which covers card fees and sales tax, so $1,000 of sales costs $50 plus 50¢ an order. Buyers abroad add 1.5%, PayPal 1.5% and subscriptions 0.5%. That's above this category's dearer quarter, short of its dearest tenth. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | ASelling is free to start with every ecommerce feature, and you only pay as orders come in. Email marketing is free up to 500 subscribers too, then $10 a month at 1,000. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | BMerchant of record, subscriptions with usage billing, license keys, signed download links, a store on your own domain, affiliates, upsells, cart recovery and email marketing. It covers the whole job. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo App Store rating on record. It's a web dashboard where you set up products, checkouts and a store before your first sale, with nothing in the listing to say it's quicker than that. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | BWeb, with Zapier, ConvertKit, Mailchimp, WordPress and Laravel, checkout overlays for any site and a public API. No phone or desktop app is listed. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | selling software and subscriptions worldwide | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Lemon Squeezy and Sellfy. How we grade
Price against what you get
Lemon Squeezy starts at $10 a month and scores 2.7 out of 4 on features, ease of use and platforms. Sellfy starts at $0.83 a month when paid by the year and scores 2.7.
They score the same, and Sellfy starts $9.17 a month lower. Of the other tools for selling digital products on the chart, 2 score higher than Lemon Squeezy for less, and 2 score higher than Sellfy for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Lemon Squeezy starts at $10 per month for email marketing to 1,000 subscribers. Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
- Lemon Squeezy has a free plan. Sellfy does not, though it has a free trial.
- Lemon Squeezy also covers merchant of record.
- Sellfy also covers print on demand.
At a glance
| Lemon Squeezy | Sellfy | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $10 per month for email marketing to 1,000 subscribers | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | Selling is free to start with every ecommerce feature included; Lemon Squeezy keeps 5% + 50¢ of each order. Email marketing is free up to 500 subscribers. | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | Link, LLC (formerly Lemon Squeezy LLC) | UAB Sellfy |
| Price read from | lemonsqueezy.com | sellfy.com |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Lemon Squeezy
- Software makers selling licenses or subscriptions worldwide
- Sellers who want sales tax and VAT filed for them
- Creators who want no monthly fee until they make sales
Sellfy
- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website
Worth knowing
Lemon Squeezy
- Stripe's 2026 update admits slower support and fewer updates while the team builds Stripe Managed Payments, and plans a migration path for users.
- Each order costs 5% + 50¢, plus 1.5% for buyers outside the US, 1.5% for PayPal and 0.5% for subscription payments.
- Recovered abandoned carts add 5% and affiliate referrals add 3% to the fee; payouts to non-US banks cost 1% each.
- Products priced under $10 and high-volume sellers are asked to contact sales for custom pricing.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Lemon Squeezy
- Merchant of record
- Lemon Squeezy is the seller on each order: it calculates, collects, files and pays sales tax and VAT, and takes on the tax liability.
- Subscriptions and usage billing
- Weekly, monthly or yearly plans with upgrades, downgrades, free trials, PayPal subscriptions, usage-based billing and a customer portal.
- License keys and secure files
- License keys are issued after each sale and can be deactivated or reissued; download links are signed and throttled.
- Checkout anywhere
- Hosted checkout links, an overlay checkout for any website, or a store on a custom domain, taking cards, PayPal and payments in many currencies.
- Email marketing
- Broadcasts, signup forms, segments that update from purchase behavior and email reports, free up to 500 subscribers.
- Affiliates and recovery
- A built-in affiliate program, discount codes, bundles and upsells, plus abandoned cart emails and failed payment recovery.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Lemon Squeezy
Ecommerce$0
No monthly charge. The seller pays 5% + 50¢ of each order, covering card fees and tax, plus 1.5% abroad, 1.5% on PayPal and 0.5% on subscriptions.
Email marketing$10
per month for up to 1,000 subscribers, billed monthly
Free up to 500 subscribers. The price rises with the list: $24 a month at 3,000 subscribers and $60 a month at 10,000.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Lemon Squeezy
- Annual discount
Two months free on yearly email marketing
Lemon Squeezy prices yearly email marketing at ten times the monthly rate: $100 a year instead of $10 a month at 1,000 subscribers.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
