The Sellfy Insider’s Guide
Everything we know about Sellfy in one document: what it costs, its grades, getting a refund, getting help and what else to look at. Read it here, or keep a copy.
Sellfy
The Insider’s Guide
Store builder for selling downloads, subscriptions and print-on-demand
Every plan, grade, refund rule and rival among tools for selling digital products, read from Sellfy’s own pages.
Made by UAB Sellfy · checked Oct 18, 2026 · toolgpa.com
Contents
- 01WelcomeWhat it is, who it suits, its grades and the ten things to know first
- 02What it costsEvery plan, the free plan, ways to pay less and how prices have moved
- 03What it doesIts main features, where it runs, what it works with and who makes it
- 04Where it standsIts grades against its category, and whether to keep it or make your own
- 05The alternativesThe tools it is most often weighed against, side by side
- 06Quick answersThe questions people ask about it, each answered in a line or two
- 07About ToolGPAWho made this guide, what else is on the site, and how to cite it
ToolGPA put this guide together from Sellfy’s own pages, its app-store listings and our grades. Every fact in it is on Sellfy’s page too, where it is kept up to date. Checked Oct 18, 2026.
Part 01 · Overview
Welcome
What it is, who it suits, its grades and the ten things to know first
2.4
GPA, above 2 of the 14 other tools for selling digital products we grade
Sellfy is a hosted store builder for creators who sell digital downloads, subscriptions, physical goods and print-on-demand merch from one storefront or from buy buttons on another site. It takes no cut of sales: plans are priced by how much you sell in a year, and payments go straight to your own Stripe or PayPal account.
To get you started, here are 9 things to know about Sellfy, taken from its own pages and our grades.
And you can't sell anything until you pay.
- 1
Best for a flat-fee store for downloads and merch
Sellfy is a tidy store for downloads, subscriptions and print-on-demand merch, with email campaigns built in and no cut of your sales.
- 2
Paid plans start at $0.83 a month when paid by the year
As its pricing page puts it: $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
- 3
You can try it first
14-day free trial, no card required; you can build a store but must pay to sell
- 4
It runs on Web
Web.
- 5
One store for every product type
Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- 6
Store builder and buy buttons
Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- 7
Print-on-demand merch
Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- 8
A 2.4 GPA, above 2 of 14
That is against the other tools for selling digital products we grade, on value, the free plan, features, ease of use and platforms.
- 9
Keep it
To replace Sellfy you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
Sellfy at a glance
- Pricing
- Free trial, from $22 per month for up to $10k in yearly sales, billed annually ($29 monthly)
- Free plan
- No
- Free trial
- 14-day free trial, no card required; you can build a store but must pay to sell
- Runs on
- Web
- Made by
- UAB Sellfy
- Category
- Selling Digital Products
- Our grade
- 2.4 GPA, fair
The report card
Best for a flat-fee store for downloads and merch
Sellfy is a tidy store for downloads, subscriptions and print-on-demand merch, with email campaigns built in and no cut of your sales. The catch is the yearly sales caps: sell $1,000 a month and you've outgrown Starter, so it's really $59 a month. And you can't sell anything until you pay.
| Subject | Grade | Comment |
|---|---|---|
| Value for money | C | Starter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | C | No free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | B | Downloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | C | No App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | B | Web only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
An A is worth 4 points, a B 3, a C 2, a D 1 and an F nothing. The GPA is the average of the five.
Who Sellfy is for
- Great if you sell files, subscriptions and merch and want them all in one store
- Good for YouTubers and social sellers who don't have a website
- Handy when you'd rather pay a flat monthly fee than lose a cut of every sale
Who it is not for
- Tight if sales are climbing, as each plan caps yearly sales at $10k, $50k or $200k
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells or affiliates, which start on Business at $59 a month
Good to know
Good for
- Creators who sell files, subscriptions and merch from one store
- Sellers who would rather pay a flat fee than a cut of every sale
- YouTubers and social sellers who want a store without a website
Worth knowing
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Part 02 · Pricing
What it costs
Every plan, the free plan, ways to pay less and how prices have moved
$0.83
A month to start, paid by the year
Sellfy is a paid product with a free trial, starting at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
That's above this category's dearer quarter but short of its dearest tenth.
Starter
$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business
$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium
$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Trying it first
14-day free trial, no card required; you can build a store but must pay to sell
Read from sellfy.com on Oct 18, 2026.
Ways to pay less
Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Stated on sellfy.com
Part 03 · Features
What it does
Its main features, where it runs, what it works with and who makes it
1
Place it runs: Web
Store builder for selling downloads, subscriptions and print-on-demand. Here is what it does, as its own site describes it, and what it covers: email campaigns, affiliate tracking, online store, digital downloads, print on demand.
Downloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits.
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Where it runs
- Web
What it works with
- Stripe
- PayPal
- Zapier
- Google Analytics
- Google Merchant Center
- Facebook Ads
- Wix
Sellfy is made by UAB Sellfy.
Part 04 · Standing
Where it stands
Its grades against its category, and whether to keep it or make your own
2/14
Other tools for selling digital products it is graded above
Sellfy's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
It stands best on features (B, above 6 of 14) and worst on free plan and trial (C, above 0).
Its paid plans start at $0.83 a month when paid by the year, against a middle price of $24.50 for the category: 0 of the 9 others that charge start lower.
On features, ease of use and platforms it scores 2.7 out of 4. 2 tools score higher and cost less.
Each grade against the category
Every bar is all 15 tools for selling digital products we grade, cut by the letter each got. Sellfy’s own letter is outlined.
- CValue for moneyAbove 3 of 14
- CFree plan and trialAbove 0 of 14
- BFeaturesAbove 6 of 14
- CEase of useAbove 1 of 14
- BPlatforms and integrationsAbove 0 of 14
Price against what you get
Each dot is one of 14 tools for selling digital products. Further left costs less; higher up scores better on features, ease of use and platforms. Sellfy is the marked dot.
What paid plans start at, a month (each step along is roughly double) →
Keep it, or make your own?
Whether this is something you could build for yourself with an AI app builder, and what you would give up.
Keep it
To replace Sellfy you would be making checkout, card payments and sales tax handled for you. That is not a weekend's work, with an AI app builder or without one.
That makes this kind of software worth paying for, not this one in particular: 9 of the 14 other tools for selling digital products grade higher. It costs $10 a year.
What you could make
- Digital downloads: an app builder makes this well.
What you could not
- Checkout, card payments and sales tax handled for you.
- Printers that make and ship each order.
- Newsletters sent to thousands of people that still reach the inbox.
- Every click and sale traced back to the right partner.
- It plugs into other products, Stripe, PayPal and Zapier among them.
- Hooks into the device itself: widgets.
- The depth: we grade its features B, which means it covers the whole job.
What this rests on. Sellfy’s listing: what it does, where it runs, what it plugs into and what it costs. It is a judgement about the kind of software this is. We have not built a replacement for it, and making your own means looking after it too. How we decide, and every tool’s verdict.
Part 05 · Alternatives
The alternatives
The tools it is most often weighed against, side by side
Gumroad, Payhip, SendOwl, Lemon Squeezy and Podia
The 5 tools Sellfy is most often weighed against, with where each one differs from it.
- 2.6GPA
Gumroad
Free
Sell downloads, memberships and courses for a cut of each sale.
- Gumroad has a free plan. Sellfy does not, though it has a free trial.
- Only Gumroad lists iOS and Android apps.
- Sellfy also covers online store and print on demand.
- 2.6GPA
Payhip
Free plan · from $29/mo
Store for downloads, courses and memberships, with a free plan.
- Payhip has a free plan. Sellfy does not, though it has a free trial.
- Sellfy also covers email campaigns and print on demand.
- Payhip also covers online courses.
- 2.4GPA
SendOwl
Free trial · from $32.50/mo
Checkout and delivery for downloads, licenses and subscriptions.
- Sellfy also covers email campaigns and print on demand.
- 2.8GPA
Lemon Squeezy
Free plan · from $10/mo
Merchant of record checkout for software, subscriptions and downloads.
- Lemon Squeezy has a free plan. Sellfy does not, though it has a free trial.
- Sellfy also covers print on demand.
- Lemon Squeezy also covers merchant of record.
- 2.4GPA
Podia
Free trial · from $42/mo
Website, store, courses, community and email for creators in one place.
- Sellfy also covers affiliate tracking, online store, digital downloads and print on demand.
- Podia also covers marketing automation, online courses and community.
Part 06 · Questions
Quick answers
The questions people ask about it, each answered in a line or two
13
Questions, each answered in a line or two
The short version of everything above, for when you only need the answer. Each one is told in full in its part of the guide.
Is Sellfy free?
No, Sellfy is a paid product, but you can try it first. 14-day free trial, no card required; you can build a store but must pay to sell.
How much does Sellfy cost?
Sellfy lists 3 plans. Starter: $22 per month for up to $10k sales a year, billed annually ($29 monthly).
What platforms does Sellfy work on?
Sellfy is available on Web.
Does Sellfy offer any discounts?
Sellfy publicly lists the following: Save 25% with yearly billing.
Does Sellfy have an Android app?
No Android app was listed when its pages were read on Oct 18, 2026. Sellfy is listed for Web.
Does Sellfy have an iPhone app?
No iPhone app was listed when its pages were read on Oct 18, 2026. Sellfy is listed for Web.
Is Sellfy open source?
Sellfy is not described as open source on its own site, as read on Oct 18, 2026.
What does Sellfy integrate with?
Sellfy's listing names Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix.
Who makes Sellfy?
Sellfy is made by UAB Sellfy.
What are the alternatives to Sellfy?
The closest alternatives to Sellfy in our directory are Gumroad, Payhip, SendOwl, Lemon Squeezy and Podia.
How does Sellfy compare with other tools for selling digital products?
Sellfy's GPA of 2.4 is higher than 2 of the 14 other tools for selling digital products we grade, and level with 3.
Is Sellfy good value for money?
ToolGPA grades Sellfy C for value for money. Its paid plans start at $0.83 a month when paid by the year, against a middle price of $24.50 for the category: 0 of the 9 others that charge start lower.
Could I make my own version of Sellfy?
To replace Sellfy you would be making checkout, card payments and sales tax handled for you.
Where this guide comes from
The prices, plans, platforms and features were read from Sellfy’s own pages on Oct 18, 2026, and the grades were given on Oct 18, 2026. Graded from this listing, whose facts were read from Sellfy's own pages on 18 October 2026. Not based on using the product, and shorter than our full reviews.
Every tool we list gets five grades, A to F, each with its reason, and a GPA that averages them. How each is decided is at toolgpa.com/grades. This guide is ToolGPA’s own work; it is not made, paid for or approved by UAB Sellfy. Prices change, so check sellfy.com before you buy.
Part 07 · About
About ToolGPA
Who made this guide, what else is on the site, and how to cite it
2,281
Tools graded, in 73 categories
ToolGPA grades software the way a school report grades a pupil: five subjects, a letter for each with the reason written beside it, and a GPA that averages them. Prices, plans and platforms are read from each maker’s own pages and dated, so you always know how fresh a figure is.
ToolGPA is free to read. It may earn a commission from affiliate links and it works with sponsors, but anything paid for is labelled and no one can pay for a grade. Every tool on the site has a guide like this one, free to download and pass on. It all lives at toolgpa.com.
2,281
tools graded
73
categories
426
price changes on record
579
apps priced in 12 countries
What else is on toolgpa.com
- Sellfy, kept up to dateEverything in this guide, with prices and grades as they are todaytoolgpa.com/tools/sellfy
- How grades are givenThe rules behind every letter and every GPAtoolgpa.com/grades
- Value chartsWhat each tool costs against what it scores, for every categorytoolgpa.com/charts
- CompareAny two tools side by side, plan by plantoolgpa.com/compare
- Price changesEvery price rise and cut on record, each with its sourcetoolgpa.com/price-changes
- Prices by countryWhat apps cost on the App Store in 12 countriestoolgpa.com/prices-by-country
- Pay lessEvery public discount: yearly billing, students, nonprofitstoolgpa.com/save
- Keep or makeWhich tools are worth paying for, and which you could build yourselftoolgpa.com/keep-or-make
Scan for the live page
Prices and grades as they are today
Quoting this guide?
Please name ToolGPA and link to the live page, so readers can check the figures for themselves:
ToolGPA, "Sellfy: The Insider's Guide", checked Oct 18, 2026. https://toolgpa.com/tools/sellfy
Know someone choosing between tools for selling digital products?
Send them this guide: toolgpa.com/tools/sellfy/guide
ToolGPA elsewhere: youtube.com/@toolgpa
See our other guides
The best-graded tools for selling digital products after Sellfy, each with an Insider's Guide of its own.
- Selling Digital Products Insider's GuideEvery one of the 15 tools for selling digital products we grade, compared
- Whop Insider's GuideStorefront, checkout and payouts for paid communities and products3.4 GPA
- Patreon Insider's GuidePaid memberships, a shop and community for creators and their fans3.0 GPA
- Lemon Squeezy Insider's GuideMerchant of record checkout for software, subscriptions and downloads2.8 GPA
Choosing software? Every tool graded, every price dated.
Compare tools at toolgpa.com ›Everything in this guide is ToolGPA’s own summary of what Sellfy’s pages, its app-store listings and public reviews said on the dates shown. Grades are our judgement under the rules at toolgpa.com/grades. ToolGPA uses affiliate links and may earn a commission from them, and it works with sponsors; anything paid for is labelled, and no one can pay for a grade. Sellfy is a trademark of its owner, and this guide is not made, paid for or approved by UAB Sellfy. Prices and plans change: check sellfy.com before you buy.