Plug&Pay vs ThriveCart (2026): which should you pick?

Pick Plug&Pay if

• Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
• Works for a small seller with up to 3 products who wants funnels and bumps

Look elsewhere if

• Tight if you are on Lite, which has 3 products, 10 pages and 1 user
• Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
• Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
• Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically

Pick ThriveCart if

• Fits if you'd rather pay $495 once than pay every month
• Works for course sellers who want checkout, funnels and hosting together

Look elsewhere if

• Pricey if you need affiliates, dunning or custom domains, which need Pro+ at $87 a month
• Not for you if you just want a simple store page, as it's built around checkouts and funnels
• Tight if you rely on order bumps or a big community: Standard allows 1 bump and 2,000 Academy members
• Watch out: Pro+ bought outright is $790 once and then $295 a year from year two
• Watch out: there's no free plan, and your own Stripe, PayPal or Authorize.net fees apply

Plug&Pay

• Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
• Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
• Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
• Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.

ThriveCart

• ThriveCart takes 0% of sales, but payments run through your own Stripe, PayPal or Authorize.net account, whose processing fees apply.
• The affiliate center, multiple order bumps, dunning and custom domains all need Pro+ at $87 a month or $804 a year.
• The lifetime Standard licence costs $495 once; Pro+ bought outright costs $790 and then $295 a year from year two.
• Checkout pages offer paid add-ons, such as $69 courses and a $19 one-time offer, which are optional.

Plug&Pay

Landing pages and website

Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.

Checkouts and funnels

Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.

Sales boosters

Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.

Subscriptions and installments

Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.

Affiliate marketing

Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.

Finances and roles

Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.

ThriveCart

Checkouts and funnels

Modal, single-page or multi-step checkouts, order bumps, one-click upsells and downsells, and a visual page editor for whole funnels.

Payment options

Cards, PayPal, buy now pay later through Afterpay, Klarna, Affirm or ThrivePay Installments, multi-currency pricing and crypto on Pro+.

Subscriptions

Trials, renewals, upgrades and cancellations, a fixed monthly billing date, subscription bumps at checkout and retention offers before cancelling.

ThriveCart Academy

Courses with drip content, quizzes and certificates, plus branded communities, included with every subscription; limits rise from Starter to Growth.

Affiliates on Pro+

Recruit affiliates, set commissions, track referrals and pay affiliates automatically, with joint venture contracts for partners.

Digital delivery and tax

Instant delivery with expiring download links, plus sales tax calculation and collection with tax-inclusive pricing.

Plug&Pay

• Lite€15

  per month, billed annually (€25 billed monthly)

  Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.

• Premium€59

  per month, billed annually (€69 billed monthly)

  Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.

• Ultimate€119

  per month, billed annually (€149 billed monthly)

  Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.

ThriveCart

• Standard$37

  per month, billed annually ($47 monthly)

  Unlimited products and funnels, 1 order bump, upsells, A/B tests, cart recovery, sales tax tools, and Academy Starter for 2,000 community members.

• Pro+$87

  per month ($804 billed yearly)

  Adds multiple order bumps, the affiliate center with automatic payouts, dunning, custom domains, team permissions and the Academy Growth plan.

• Standard lifetime$495

  one-time

  A ThriveCart Standard account for a single payment with no subscription, offered beside the monthly and yearly plans.

• Pro+ hybrid$790

  one-time, then $295 a year from year 2

  Pro+ bought on its own page for a one-time $790, followed by a $295 yearly subscription from the second year.

• EnterpriseCustom

  For high-volume sellers: volume-based processing rates, unlimited team seats, a dedicated account manager, migration and white-glove setup.

Plug&Pay

• Annual discount

  Save up to €360 a year with annual billing

  The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.

ThriveCart

• Annual discount

  Save 20% on Standard with yearly billing

  ThriveCart's checkout lists Standard at $444 a year ($37 a month) as a 20% saving on $47 a month; Pro+ is $804 a year instead of $87 a month.

• Lifetime license

  Lifetime Standard licence for $495

  ThriveCart sells a Standard account for a one-time payment of $495 instead of a monthly or yearly subscription.

• Nonprofit

  Special pricing for schools and charities

  Schools and registered charities can fill in a form on ThriveCart's site, and its support team will be in touch about special pricing.