Plug&Pay vs SamCart (2026): which should you pick?
As of Nov 12, 2026, SamCart grades higher than Plug&Pay: 2.4 against 2.0 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
SamCart grades higher on the free plan and features. They get the same grade on value for money, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Plug&Pay
Dutch sales funnel software for checkouts, upsells and subscriptions
SamCart
Checkout and sales page builder with courses and an AI assistant
Which one is for you
Pick Plug&Pay if
- Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
- Works for a small seller with up to 3 products who wants funnels and bumps
Look elsewhere if
- Tight if you are on Lite, which has 3 products, 10 pages and 1 user
- Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
- Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
- Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically
Pick SamCart if
- Fits if you sell courses or ebooks and want pages, checkout and hosting in one place
- Works for marketers who'll pay $199 a month for Pro's upsells, order bumps and A/B tests
Look elsewhere if
- Pricey if you want upsells, affiliates or the API, as all need Pro at $199 a month
- Not for you if you want a few weeks to decide, since there's no free plan and the trial is 7 days
- Tight if you have a team, as Core includes one seat, and more than Pro's ten needs a custom plan
- Watch out: SamPay charges 2.9% + 30 cents a sale, and tax collection adds 0.5% on Core or 0.35% on Pro
- Watch out: the AI assistant has limited use on Core, and other payment processors need Pro
How we grade them
| 2.0GPAPlug&PayFair | 2.4GPASamCartFair | |
|---|---|---|
| Value for money | CLite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. | CCore billed yearly is $79 a month less 25%: $59.25. SamCart takes no cut beyond SamPay's 2.9% + 30 cents card rate (not counted), though tax collection adds 0.5%, $5 on $1,000. That's above this category's dearer quarter, short of its dearest tenth. |
| Free plan and trial | DA 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. | CNo free plan. There's a 7-day free trial on every plan, a week and no more, and the listing doesn't say it needs a card. |
| Features | CLanding pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. | BCheckout with wallets and buy now pay later, sales and link-in-bio pages, a courses app with a members area, subscriptions with a customer portal and an AI assistant. The whole job is covered; upsells, A/B tests and affiliates wait for Pro. |
| Ease of use | CNo store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. | CNo App Store rating on record. The AI assistant drafts copy and pages, but you're still building pages, checkouts and a members area before you sell. |
| Platforms and integrations | BWeb only, with Mollie, Stripe and Zapier connections and webhooks. | BWeb, with PayPal, Stripe Link, Zapier, Klarna, Afterpay, Affirm, Google Analytics and Google Tag Manager. The API needs Pro, and no phone or desktop app is listed. |
| Best for | Dutch-style sales funnels with upsells and subscriptions | checkouts and sales pages with AI help |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Plug&Pay and SamCart. How we grade
Price against what you get
Plug&Pay starts at about $16.76 a month and scores 2.3 out of 4 on features, ease of use and platforms. SamCart starts at $79 a month and scores 2.7.
SamCart scores higher, and starts $62.24 a month higher: the question is whether the extra is worth that to you. Of the other tools for selling digital products on the chart, 7 score higher than Plug&Pay for less, and 2 score higher than SamCart for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Plug&Pay also covers invoicing, online store and popups.
- SamCart also covers online courses.
At a glance
| Plug&Pay | SamCart | |
|---|---|---|
| Pricing | Free trial | Free trial |
| Starts at | €15 per month, billed annually (€25 billed monthly) | $79 per month |
| Free plan | None | None |
| Free trial | 14-day free trial; the first payment is taken after the 14 days and you can cancel before then | 7-day free trial on every plan |
| Web | ||
| Made by | Plug&Pay BV | SamCart Inc. |
| Price read from | plugandpay.com | samcart.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
SamCart
- No free plan, only a 7-day trial; Core starts at $79 a month, with 25% off for yearly billing.
- SamPay charges 2.9% + 30 cents a sale on both plans, and tax collection adds 0.5% on Core or 0.35% on Pro.
- Upsells, order bumps, A/B testing, affiliates, the API and third-party processors all need Pro at $199 a month.
- Core includes one team seat and Pro ten; more seats and marketplaces need the custom Done For You plan.
Key features
Plug&Pay
- Landing pages and website
- Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.
- Checkouts and funnels
- Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.
- Sales boosters
- Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.
- Subscriptions and installments
- Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.
- Affiliate marketing
- Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.
- Finances and roles
- Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.
SamCart
- Checkout pages
- Mobile-first checkouts with stored cards, Apple Pay, Google Pay, PayPal, Venmo and buy now pay later through Klarna, Afterpay and Affirm.
- Pages and link-in-bio
- Sales pages, microsites, link-in-bio pages and opt-in pages on your own domain, built with AI help and no code.
- Courses and members area
- A courses app with a built-in members area and video hosting, so courses can be sold and delivered without another platform.
- AI assistant
- Writes sales copy and designs ebooks, courses, lead magnets, social posts and ads. Core has limited AI use; Pro is unlimited.
- Upsells, tests and affiliates on Pro
- One-click upsells, order bumps and upgrades, A/B tests of pages and prices, an affiliate center and failed-payment recovery.
- Subscriptions and customer portal
- Memberships, recurring plans and payment plans, with a portal where customers update cards and manage their own subscriptions.
Plans
Plug&Pay
Lite€15
per month, billed annually (€25 billed monthly)
Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.
Premium€59
per month, billed annually (€69 billed monthly)
Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.
Ultimate€119
per month, billed annually (€149 billed monthly)
Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.
SamCart
Core$79
per month
Unlimited pages, products and checkouts, AI assistant with limited use, courses app, cart abandonment, integrations and 1 team seat.
Pro$199
per month
Adds one-click upsells, order bumps, A/B testing, Subscription Saver, the Affiliate Center, advanced reports, API, other processors and 10 seats.
Done For YouCustom
Sold through a call: white glove setup, a dedicated account manager, priority support, multiple marketplaces and the lowest processing rates.
Ways to pay less
Plug&Pay
- Annual discount
Save up to €360 a year with annual billing
The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.
SamCart
- Annual discount
25% off with yearly billing
SamCart's pricing page offers yearly billing at 25% off the monthly prices of $79 for Core and $199 for Pro.
Common questions
Which is cheaper, Plug&Pay or SamCart?
As of Nov 12, 2026, Plug&Pay is cheaper to start with: about $16.76 a month, against $79 a month for SamCart. Plug&Pay starts at €15 per month, billed annually (€25 billed monthly), and SamCart starts at $79 per month.
Which has a free plan, Plug&Pay or SamCart?
As of Nov 12, 2026, neither Plug&Pay nor SamCart has a free plan. Both have a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.