Digistore24 vs Plug&Pay (2026): which should you pick?
As of Nov 12, 2026, Digistore24 grades higher than Plug&Pay: 2.8 against 2.0 out of 4.0.
Checked Nov 12, 2026 · graded Nov 12, 2026 by ToolGPA
Digistore24 grades higher on value for money, the free plan and features. They get the same grade on ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Digistore24
Checkout and affiliate marketplace for digital products
Plug&Pay
Dutch sales funnel software for checkouts, upsells and subscriptions
Which one is for you
Pick Digistore24 if
- Fits if you sell a course or info product and want affiliates to promote it
- Works for sellers who prefer one per-sale fee to a monthly plan and want tax and VAT handled for them
Look elsewhere if
- Watch out: 2.9% + $1 is a starting rate, and the final one depends on product type, traffic source and volume
- Pricey if you sell low-priced items, since the flat $1 is a big slice of a $10 sale
- Watch out: payout fees are $2.50 for ACH and $40 for an international wire
- Skip it if you want a phone app for running the store, as the only app is for analytics
Pick Plug&Pay if
- Fits if you sell in the Netherlands or Europe and already use Mollie or Stripe
- Works for a small seller with up to 3 products who wants funnels and bumps
Look elsewhere if
- Tight if you are on Lite, which has 3 products, 10 pages and 1 user
- Pricey if you want upsells, subscriptions or your own domain, which start at €59 a month on Premium
- Watch out: affiliate tools, the debtor system and the customer portal are Ultimate only, at €119
- Watch out: it does not work without a Mollie or Stripe account, and yearly plans renew automatically
How we grade them
| 2.8GPADigistore24Good | 2.0GPAPlug&PayFair | |
|---|---|---|
| Value for money | BNo monthly fee and 2.9% + $1 a sale, below the 5% + 50¢ Paddle charges and the 3.8% + 50¢ Freemius charges. The category's cheapest quarter starts at $10 a month, but a percentage fee is not a like-for-like comparison. | CLite is €15 a month billed annually (€25 monthly), which is under the category's middle at $22 but above its cheapest quarter at $10. Premium is €59 and Ultimate €119. |
| Free plan and trial | BNo setup or monthly fee, so you can build checkouts and list a product without paying anything until you make a sale. Affiliates join free with no card. There is no trial because there is nothing to trial. | DA 14-day trial, with the first payment taken after the 14 days, so a card is needed. There is no free plan. |
| Features | BCheckout with order bumps and one-click upsells, split testing, tax and VAT handling as seller on record, chargebacks, and an affiliate marketplace the site puts at 125,000+ affiliates. The core job is covered. | CLanding pages, checkouts, order bumps, subscriptions, installments and affiliate tools. The gaps are in the plans: Lite stops at 3 products and 10 pages, and affiliates and the customer portal are Ultimate only. |
| Ease of use | CNo store rating on record. You set up a seller account, products, checkout pages and affiliate terms before the first sale, and the work of building the offer is yours. | CNo store rating on record. You connect Mollie or Stripe, then build pages, checkouts and funnels yourself. |
| Platforms and integrations | BWeb only, with a hub listing 32 integrations across email, shipping, membership and webinar tools. The mobile app mentioned is an analytics app, not the platform. | BWeb only, with Mollie, Stripe and Zapier connections and webhooks. |
| Best for | digital products sold through affiliates | Dutch-style sales funnels with upsells and subscriptions |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Digistore24 and Plug&Pay. How we grade
Where they differ
- Digistore24 also covers partner payouts and merchant of record.
- Plug&Pay also covers invoicing and popups.
At a glance
| Digistore24 | Plug&Pay | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | Not published | €15 per month, billed annually (€25 billed monthly) |
| Free plan | No setup or monthly fee for brands; from 2.9% + $1 per sale. Affiliates join and promote for free. | None |
| Free trial | None listed | 14-day free trial; the first payment is taken after the 14 days and you can cancel before then |
| Web | ||
| Made by | Digistore24, Inc | Plug&Pay BV |
| Price read from | digistore24.com | plugandpay.com |
| Checked | Nov 12, 2026 | Nov 12, 2026 |
Worth knowing
Digistore24
- The fee is described as starting at 2.9% + $1 per sale; the final rate varies with product type, traffic source and volume.
- Payout fees are listed in its comparison table: $2.50 for ACH and $40 for an international wire.
- The site lists a Digistore24 Analytics mobile app, but the platform itself is used in a browser.
Plug&Pay
- Plug&Pay cannot be used without a Mollie or Stripe account, which handles the payments.
- Lite is capped at 3 products, 10 pages and 1 user; upsells, subscriptions and your own domain start at Premium.
- Affiliate tools, the debtor system and the customer portal are limited to the Ultimate plan.
- Prices are listed in euros; the yearly prices are billed once a year and a plan renews automatically.
Key features
Digistore24
- Cart builder and upsells
- Customizable checkout pages with order bumps and one-click upsells, plus built-in split testing and analytics.
- Merchant of record
- Digistore24 says it is the seller on record and handles sales tax and VAT in 180 countries, along with fraud checks and chargebacks.
- Affiliate marketplace
- Sellers get access to a network the site puts at 125,000+ affiliates, with commission tracking and scheduled payouts handled automatically.
- Global payment methods
- Cards, PayPal, Klarna, Google Pay, Apple Pay and others are covered without a separate processor contract.
- Integrations hub
- Connects to email, shipping, membership and webinar tools; the hub lists 32 integrations across those groups.
Plug&Pay
- Landing pages and website
- Build pages from ready-made elements with an AI assistant, including a full website and AI-written sales copy. Lite allows 10 pages.
- Checkouts and funnels
- Create checkouts for one-time purchases, quotes and subscriptions, with order bumps, volume discounts and, from Premium, one-click upsells.
- Sales boosters
- Premium adds pop-ups, FOMO Frenzy, timed content, cart abandonment tracking and A/B testing.
- Subscriptions and installments
- Sell recurring plans and installment payments from Premium, with a customer portal for buyers on Ultimate.
- Affiliate marketing
- Ultimate includes an affiliate system and an affiliate marketplace to let others promote your products.
- Finances and roles
- Debtor management for unpaid invoices on Ultimate, role management from Premium, and traffic and conversion statistics on every plan.
Plans
Digistore24
For Brands$0
No setup or monthly fee. Digistore24 keeps from 2.9% + $1 of each sale, covering payments, tax and VAT, fraud and affiliate payouts.
For Affiliates$0
Free to join and promote offers from the marketplace. No fees and no credit card required.
Plug&Pay
Lite€15
per month, billed annually (€25 billed monthly)
Up to 3 products, 10 pages and 1 user, with all page templates, AI tools, order bumps, volume discounts, forms and webhooks.
Premium€59
per month, billed annually (€69 billed monthly)
Unlimited products and pages, 3 users, own domain, one-click upsells, subscriptions, installments, A/B testing and discount codes.
Ultimate€119
per month, billed annually (€149 billed monthly)
Everything in Premium with 10 users, plus an affiliate system and marketplace, a debtor system and a customer portal.
Ways to pay less
Digistore24
No public discounts listed.
Plug&Pay
- Annual discount
Save up to €360 a year with annual billing
The pricing page's yearly toggle lowers each plan's monthly price and states a saving of €120 a year on Lite and Premium and €360 on Ultimate.
Common questions
Which is cheaper, Digistore24 or Plug&Pay?
As of Nov 12, 2026, Digistore24 publishes no starting price, and Plug&Pay starts at €15 per month, billed annually (€25 billed monthly).
Which has a free plan, Digistore24 or Plug&Pay?
As of Nov 12, 2026, only Digistore24 has a free plan. Plug&Pay does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.