ElevenLabs vs Murf
We give ElevenLabs a 3.0 GPA and Murf a 2.2, out of 4.0. ElevenLabs grades higher on features and ease of use. They get the same grade on value for money, the free plan and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
ElevenLabs
AI voice platform for speech, voice cloning, dubbing and voice agents
Murf
AI voiceover studio with dubbing, translation and a speech API
How we grade them
| 3.0GPAElevenLabsVery good | 2.2GPAMurfFair | |
|---|---|---|
| Value for money | CAn hour of voiceover a month means Creator: $18.33 a month billed yearly ($22 monthly) for 121,000 credits, about 121 minutes of speech. Starter at $5 covers only about 30 minutes. That's the middle of what this category charges, and dubbing and music eat the same credits. | CCreator is $19 a month billed yearly, for 24 hours of voice generation a year with commercial rights. That's around what this category charges. Watch the meter, though: every render uses generation time, edits included, so an hour of finished audio can take more. |
| Free plan and trial | C10,000 credits a month, about 10 minutes of speech, and 3 Studio projects. But there's no commercial license and no cloning, so nothing you make on it can go in a video you publish. Fine for hearing the voices, not for the job. | CA free trial with 10 minutes of voice generation and 10 of transcription, and its own page says no card is needed. It never runs out, but nothing can be downloaded until you pay, so nothing leaves the studio, commercial or not. |
| Features | AText to speech in 70+ languages, instant and professional cloning, voices designed from a prompt, dubbing, a long-form Studio, transcription, music, sound effects and voice agents. Nothing else here covers as much, and nothing in the listing shows a gap. | C200+ voices with emphasis, pronunciation and pace controls, dubbing into 20+ languages, a voice changer, transcription and an API. The gap is cloning: it isn't self-serve, only Enterprise through Murf's team, and broadcasting rights are Enterprise-only too. |
| Ease of use | A4.84 from 22,674 App Store ratings, the best in this category. Paste text, pick a voice, press play. Working out what each product costs in credits is the only fiddly part. | CNo store rating on record. It's a web studio where you write the script, pick voices and tune each line, with video and music on the same project. Not hard, but there's a bit to learn, and generation time to keep an eye on. |
| Platforms and integrations | BWeb, iPhone and Android, with an API and SDKs, and Zapier, Make, n8n, Salesforce and Zendesk connections. No desktop app, which an A needs. | BWeb only, but with add-ons for Canva, Google Slides, PowerPoint, Adobe Captivate and Adobe Audition, plus a pay-as-you-go API. No desktop or phone app, so a B is the top. |
| Best for | AI voiceovers that sound like people | voiceovers for training videos and slides |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: ElevenLabs and Murf. How we grade
Price against what you get
ElevenLabs starts at $5 a month and scores 3.7 out of 4 on features, ease of use and platforms. Murf starts at $19 a month and scores 2.3.
ElevenLabs scores higher and starts $14 a month lower. Of the other AI voice generators on the chart, none scores higher than ElevenLabs for less, and 3 score higher than Murf for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- ElevenLabs starts at $5 per month, billed annually ($6 billed monthly). Murf starts at $19 per month and up, billed annually.
- ElevenLabs has a free plan. Murf does not, though it has a free trial.
- Only ElevenLabs lists iOS and Android apps.
- ElevenLabs also covers video generation.
At a glance
| ElevenLabs | Murf | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per month, billed annually ($6 billed monthly) | $19 per month and up, billed annually |
| Free plan | 10,000 credits a month (about 10 minutes of text to speech) and 3 Studio projects. No commercial license and no voice cloning. | None |
| Free trial | None listed | Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Eleven Labs Inc. | Murf Inc. |
| Price read from | elevenlabs.io | murf.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
ElevenLabs
- Creators voicing videos, podcasts and audiobooks
- Dubbing existing videos into other languages
- Developers adding speech or voice agents to their own product
Murf
- E-learning and corporate training voiceovers
- Narrating slide decks in Google Slides or PowerPoint
- Developers who want a pay-as-you-go speech API
Worth knowing
ElevenLabs
- The Free plan has no commercial license or voice cloning; both start on Starter, and Professional Voice Cloning starts on Creator.
- One credit pool covers every product: text to speech costs about 1 credit per character, and dubbing 2,000 to 10,000 credits per minute.
- Professional Voice Clones are limited to your own voice and need a voice check; for instant clones you must confirm you have the right and consent.
- Unused credits roll over for up to two months on paid plans, but downgrading or cancelling forfeits them at the end of the cycle.
Murf
- The free trial gives 10 minutes of voice generation once, and nothing can be downloaded until you pay.
- Voice cloning is not self-serve: it is available only on Enterprise, through Murf's team. Broadcasting rights are Enterprise-only too.
- The API is billed separately by usage: $0.01 per 1,000 characters with Falcon and $0.03 with Gen2, after $10 of free credit.
- Voice generation time is used every time audio is rendered, edits included; unused monthly time carries forward to the next month.
Key features
ElevenLabs
- Text to speech
- Generate speech from text in more than 70 languages with Eleven v3 and other models, using stock voices, the shared voice library or voices you design from a prompt.
- Instant and Professional Voice Cloning
- Instant clones are made from a short sample and start on Starter. Professional clones are trained on longer recordings, start on Creator and must be of your own voice.
- Dubbing
- Translate a video's speech into another language automatically, or edit the result line by line in Dubbing Studio, which starts on the Starter plan.
- Studio editor
- A long-form editor for audiobooks, podcasts and voiceovers. The Free plan allows 3 Studio projects and Starter allows 20.
- Speech to text, music and sound effects
- Transcribe audio, generate music and sound effects, isolate voices from noise and change one voice into another, all paid from the same credit pool.
- ElevenAgents and API
- Build voice and chat agents for phone, chat and WhatsApp, or call the speech, transcription and dubbing models from your own app through the API and SDKs.
Murf
- Voiceover studio
- Write a script, pick from more than 200 voices and adjust emphasis, pronunciation, speed and pitch, then add video, images and music to the project.
- AI dubbing and translation
- Translate scripts and dub video and audio into more than 20 languages, with dubbing paid from separate dubbing credits.
- Voice changer and transcription
- Turn your own recording into a studio-quality AI voice, and transcribe audio to text within the studio.
- Text-to-speech API
- A pay-as-you-go API with the Falcon model for real-time voice agents and the Gen2 model for voiceovers, plus voice changer and translation endpoints.
- Add-ons for other apps
- Add Murf voiceovers inside Canva, Google Slides, PowerPoint and Adobe Captivate and Audition.
Plans
ElevenLabs
Free$0
10,000 credits a month, about 10 minutes of text to speech, and 3 Studio projects. Not licensed for commercial use.
Starter$5
per month for 30,000 credits, billed annually ($6 billed monthly)
About 30 minutes of speech a month, a commercial license, Instant Voice Cloning, Dubbing Studio and 20 Studio projects.
Creator$18.33
per month for 121,000 credits, billed annually ($22 monthly)
About 121 minutes of speech a month, 1 Professional Voice Clone and the option to buy more credits. The first month is $11 on monthly billing.
Pro$82.50
per month for 600,000 credits, billed annually ($99 monthly)
About 600 minutes of speech a month, 192 kbps audio and 44.1 kHz PCM output through the API.
Scale$249.17
per month for 1.8M credits, billed annually ($299 monthly)
About 1,800 minutes of speech a month, 3 workspace seats, team collaboration and 3 Professional Voice Clones.
Business$825
per month for 6M credits, billed annually ($990 monthly)
About 6,000 minutes of speech a month, 10 seats and 10 Professional Voice Clones. Enterprise above it is custom-priced, with SSO and BAAs.
Murf
Creator$19
per month and up, billed annually
24 hours of voice generation a year on yearly billing (2 hours a month on monthly billing), 5 project credits and commercial rights.
Business$66
per month and up, billed annually
For registered businesses, with a business license and 200 project credits; the help center lists 240 hours of voice generation a year.
EnterpriseCustom
Voice cloning, broadcasting rights, high-volume usage and custom terms, sold through sales.
Ways to pay less
ElevenLabs
- Annual discount
Two months free with annual billing
ElevenLabs prices a year at ten times the monthly price: Starter works out to $5 a month instead of $6, and Creator to $18.33 instead of $22.
- Other savings
First month of Creator for $11
The pricing page shows Creator at 50% off for the first month on monthly billing.
- Startups
Startup Grants: 12 months free
Startups building conversational AI agents can apply for a grant of 33 million characters, valid for 12 months.
- Nonprofit
Impact Program for nonprofits
The Impact Program gives free access to nonprofits in healthcare, education and culture, and to people with accessibility needs or permanent voice loss.
- Education
Impact Program for professors and students
Professors and their students can apply to the Impact Program for free access to ElevenLabs.
Murf
- Annual discount
33% off with yearly billing
Murf's help center says yearly plans are a flat 33% off every subscription.
