Fliki vs Murf
We give Fliki a 2.4 GPA and Murf a 2.2, out of 4.0. Fliki grades higher on features. They get the same grade on value for money, the free plan, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
Fliki
AI video and voiceover maker with voice cloning in 80+ languages
Murf
AI voiceover studio with dubbing, translation and a speech API
How we grade them
| 2.4GPAFlikiFair | 2.2GPAMurfFair | |
|---|---|---|
| Value for money | CStandard is $28 a month, or 25% less billed yearly, for 180 credits, roughly 180 minutes of audio or video, with commercial rights and 1 voice clone. An hour fits with room to spare, and the yearly price sits in this category's usual range. | CCreator is $19 a month billed yearly, for 24 hours of voice generation a year with commercial rights. That's around what this category charges. Watch the meter, though: every render uses generation time, edits included, so an hour of finished audio can take more. |
| Free plan and trial | C3 credits a month, about 3 minutes of video, with 300 voices and no card needed. Exports are 720p with a watermark and carry no commercial rights, so it's a taster, not something to publish with. | CA free trial with 10 minutes of voice generation and 10 of transcription, and its own page says no card is needed. It never runs out, but nothing can be downloaded until you pay, so nothing leaves the studio, commercial or not. |
| Features | BScript, blog post or deck in, narrated video or audio out, with up to 2,000+ voices, a pronunciation map, cloning, translation into 80+ languages, avatars and bulk creation. Nothing in the listing shows a gap in the voice work; the API waits for Premium. | C200+ voices with emphasis, pronunciation and pace controls, dubbing into 20+ languages, a voice changer, transcription and an API. The gap is cloning: it isn't self-serve, only Enterprise through Murf's team, and broadcasting rights are Enterprise-only too. |
| Ease of use | CNo store rating on record. You build videos scene by scene in the browser, choosing voices, media and timing. Quick to start, but there's a lot to adjust, and every regeneration costs credits. | CNo store rating on record. It's a web studio where you write the script, pick voices and tune each line, with video and music on the same project. Not hard, but there's a bit to learn, and generation time to keep an eye on. |
| Platforms and integrations | BWeb only, publishing straight to YouTube, with Make and Zapier on paid plans and an API on Premium. No desktop or phone app. | BWeb only, but with add-ons for Canva, Google Slides, PowerPoint, Adobe Captivate and Adobe Audition, plus a pay-as-you-go API. No desktop or phone app, so a B is the top. |
| Best for | turning scripts and blog posts into narrated videos | voiceovers for training videos and slides |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Fliki and Murf. How we grade
Price against what you get
Fliki starts at $28 a month and scores 2.7 out of 4 on features, ease of use and platforms. Murf starts at $19 a month and scores 2.3.
Fliki scores higher, and starts $9 a month higher: the question is whether the extra is worth that to you. Of the other AI voice generators on the chart, 2 score higher than Fliki for less, and 3 score higher than Murf for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Fliki starts at $28 per user / month for 180 credits, billed monthly. Murf starts at $19 per month and up, billed annually.
- Fliki has a free plan. Murf does not, though it has a free trial.
- Fliki also covers video generation.
- Murf also covers transcription.
At a glance
| Fliki | Murf | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $28 per user / month for 180 credits, billed monthly | $19 per month and up, billed annually |
| Free plan | 3 credits a month (about 3 minutes of video), 300 voices, 720p exports with a Fliki watermark and no commercial rights. No credit card required. | None |
| Free trial | None listed | Free trial with 10 minutes of voice generation and 10 minutes of transcription, no downloads and no time limit |
| Web | ||
| Made by | Nine Thirty Five LLC | Murf Inc. |
| Price read from | fliki.ai | murf.ai |
| Checked | Oct 18, 2026 | Oct 18, 2026 |
Who each one suits
Fliki
- Faceless YouTube and social video channels
- Turning blog posts and slide decks into narrated videos
- Marketers who need voiceovers in many languages
Murf
- E-learning and corporate training voiceovers
- Narrating slide decks in Google Slides or PowerPoint
- Developers who want a pay-as-you-go speech API
Worth knowing
Fliki
- The Free plan's 3 credits a month come with watermarked 720p video and no commercial rights; both are fixed on Standard.
- Credits are charged again whenever text or voice settings change and the audio is regenerated, so heavy editing uses up the allowance faster.
- Clone only your own voice or one you have explicit permission to use; Fliki checks consent and identity, and bars impersonation.
- API access, team collaboration, AI video clips and all AI avatars need Premium at $88 per user a month.
Murf
- The free trial gives 10 minutes of voice generation once, and nothing can be downloaded until you pay.
- Voice cloning is not self-serve: it is available only on Enterprise, through Murf's team. Broadcasting rights are Enterprise-only too.
- The API is billed separately by usage: $0.01 per 1,000 characters with Falcon and $0.03 with Gen2, after $10 of free credit.
- Voice generation time is used every time audio is rendered, edits included; unused monthly time carries forward to the next month.
Key features
Fliki
- Text to video and audio
- Start from an idea, a script, a blog post or a PowerPoint deck, and Fliki builds a narrated video or an audio file with matching stock or AI media.
- AI voices in 80+ languages
- From 300 voices on Free to more than 2,000 on Premium, with pace and pitch sliders, pause markers and a pronunciation map.
- Voice cloning
- Record or upload about 30 seconds of audio to clone a voice: 1 clone on Standard and 3 on Premium. Fliki requires a consent step and an identity check first.
- Translation
- Translate a video into more than 80 languages from the Standard plan up.
- AI avatars and video clips
- Add AI presenters and generated video clips to scenes. Standard includes limited stock avatars; Premium includes all avatars and AI clips.
- Publishing and automation
- Publish to YouTube, create videos in bulk, and connect Make and Zapier on paid plans. Premium adds API access.
Murf
- Voiceover studio
- Write a script, pick from more than 200 voices and adjust emphasis, pronunciation, speed and pitch, then add video, images and music to the project.
- AI dubbing and translation
- Translate scripts and dub video and audio into more than 20 languages, with dubbing paid from separate dubbing credits.
- Voice changer and transcription
- Turn your own recording into a studio-quality AI voice, and transcribe audio to text within the studio.
- Text-to-speech API
- A pay-as-you-go API with the Falcon model for real-time voice agents and the Gen2 model for voiceovers, plus voice changer and translation endpoints.
- Add-ons for other apps
- Add Murf voiceovers inside Canva, Google Slides, PowerPoint and Adobe Captivate and Audition.
Plans
Fliki
Free$0
3 credits a month, 300 voices in 80+ languages, videos up to 5 minutes and 720p export with a watermark.
Standard$28
per user / month for 180 credits, billed monthly
1,000 voices with 500 ultra-realistic, 1080p videos up to 15 minutes, translation, 1 voice clone, no watermark and commercial rights.
Premium$88
per user / month for 600 credits, billed monthly
2,000+ voices, videos up to 40 minutes, AI video clips, all AI avatars, 3 voice clones, 3 brand kits and API access.
EnterpriseCustom
Custom credits and bulk discounts, invoiced yearly billing, personalized avatars, professional voice cloning and team collaboration.
Murf
Creator$19
per month and up, billed annually
24 hours of voice generation a year on yearly billing (2 hours a month on monthly billing), 5 project credits and commercial rights.
Business$66
per month and up, billed annually
For registered businesses, with a business license and 200 project credits; the help center lists 240 hours of voice generation a year.
EnterpriseCustom
Voice cloning, broadcasting rights, high-volume usage and custom terms, sold through sales.
Ways to pay less
Fliki
- Annual discount
25% off with yearly billing
Fliki takes 25% off Standard ($28 a month) and Premium ($88 a month) when billed yearly.
Murf
- Annual discount
33% off with yearly billing
Murf's help center says yearly plans are a flat 33% off every subscription.
