Emailit vs Mailgun (2026): which should you pick?

Pick Emailit if

• Fits if you want to pay for what you send, with credits that never expire
• Works for developers who want a free plan with API and SMTP

Look elsewhere if

• Tight if you stay free: 100 emails a day, 3 domains and 7-day logs until a first credit purchase
• Watch out: campaign emails cost 2 credits and verification 5, so mixed sending uses credits faster
• Pricey if you want a dedicated IP: it is $30 a month per IP, with a minimum of 1,000 emails a day
• Watch out: some listed features are marked Soon or Planned
• Skip it if you want phone or desktop apps, as it is web only

Pick Mailgun if

• Fits if your app needs to receive email and pass it on to a webhook
• Works for teams whose email data has to stay in the EU

Look elsewhere if

• Tight if you're on Free or Basic, with 1 sending domain and 1 day of logs
• Not for you if you want an editor to write and send campaigns, since it's all code
• Pricey if you need a dedicated IP, which starts with Scale at $90 a month, with extra IPs at $59 each
• Watch out: inbox placement tests and reputation monitoring are a separate product, Mailgun Optimize
• Watch out: Free stops at 100 emails a day, and Basic charges $1.80 per 1,000 past 10,000

Emailit

• The free plan is limited to 100 emails a day, 3 sending domains and 7-day logs until a first credit purchase.
• Campaign emails cost 2 credits each and verification 5, so mixed sending uses the pool faster than the headline credit count suggests.
• A dedicated IP is an add-on at $30 a month per IP, with a minimum of 1,000 emails a day.
• Some features on the plan table are marked Soon or Planned and are not available yet.

Mailgun

• Free and Basic allow 1 sending domain and keep 1 day of logs; unlimited users and 1,000 domains start with Foundation at $35 a month.
• There is no send button: Mailgun sends through code, not a campaign editor.
• A dedicated IP comes with Scale at $90 a month; extra IPs are $59 each a month.
• Inbox placement tests and reputation monitoring are a separate product, Mailgun Optimize.

Emailit

Email API and SMTP relay

Send through a REST API with SDKs or a drop-in SMTP relay. Inbound email is received and passed on as JSON.

Credit-based usage

1 credit covers an API or SMTP email or an inbound email, 2 a campaign email, 3 an automation run and 5 an email verification.

Logs, webhooks and analytics

Every message and delivery attempt is logged, webhooks are signed and retried, and Business adds queryable SQL analytics.

Campaigns and audiences

Newsletters, subscriber lists with hosted signup, forms and automations share the same credit pool as transactional sending.

Deliverability tools

SPF, DKIM and DMARC are enforced, bounces are classified and suppressions are automatic. Pro and Business add DMARC reports.

Mailgun

Email API and SMTP relay

Send from an app through a RESTful HTTP API or SMTP, with SDKs for Go, Node.js, PHP, Java, Ruby and Python, plus an MCP server.

Inbound routing

Receive email and forward it to your app or a webhook by rules called routes: 1 on Free, 5 on Basic and unlimited from Foundation.

Email validation

Check addresses by API or upload a whole list; Scale includes 5,000 validations and other plans pay from $1.20 per 100.

US or EU data regions

One account can send through either the US or the EU region, so message data can stay in the region you choose.

Logs, analytics and webhooks

Tracking, bounce classification and event webhooks on every plan, with log retention growing from 1 day on Free and Basic to 30 days on Scale.

Dedicated IPs

Scale includes a dedicated IP, IP pools and automated warm-up; more IPs cost $59 each a month.

Emailit

• Free$0

  3,000 credits a month, 100 emails a day and 3 sending domains, with API, SMTP, campaigns and automations.

• Pay as you go$20

  one-time top-up, used as you go

  Credits are $2 per 10,000 and never expire; the smallest purchase listed is $20. No subscription.

• Pro$20

  per month for 100,000 credits, billed annually ($25 billed monthly)

  100,000 credits a month, extra credits at $1 per 10,000, bulk sending, 30-day logs and DMARC reports.

• Business$200

  per month for 2,500,000 credits, billed annually ($250 billed monthly)

  2,500,000 credits a month, 99.9% uptime SLA, support response under 4 hours and SQL analytics.

• ContractCustom

  Sold through sales, with volume pricing, a 99.99% uptime SLA, dedicated IPs and security reviews.

Mailgun

• Free$0

  100 emails a day, 1 sending domain, 2 API keys, 1 inbound route, 1 day of log retention and ticket support.

• Basic$15

  per month for 10,000 emails

  No daily limit, 1 sending domain, 5 inbound routes, 1 day of logs. Extra emails $1.80 per 1,000.

• Foundation$35

  per month for 50,000 emails

  1,000 sending domains, unlimited users, template builder, 5 days of logs, full inbound routing. Extra emails from $1.30 per 1,000; first month free.

• Scale$90

  per month for 100,000 emails

  Dedicated IP and IP pools, SAML SSO, 5,000 validations, send-time optimization, chat and phone support, 30 days of logs. Extra emails from $1.10 per 1,000.

• EnterpriseCustom

  Everything in Scale plus custom features, deliverability services and a burst sending SLA.

Emailit

• Annual discount

  Save 20% with yearly billing

  The pricing page shows a Yearly option labeled Save 20%: Pro is $20 a month billed yearly against $25 billed monthly, and Business $200 against $250.

Mailgun

No public discounts listed.