emberos vs Profound (2026): which should you pick?
As of Oct 23, 2026, Profound grades higher than emberos: 2.2 against 1.6 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
emberos grades higher on value for money. Profound grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Profound
AI search visibility tracking with an AI marketing agent built in
Free trial · from $99/mo
Which one is for you
Pick emberos if
- Fits if you'd rather a team ships the fixes than read another dashboard
- Works for large brands whose legal reviewers need logins, as seats are unlimited
Look elsewhere if
- Not for you if you want to see a price before talking to sales
- Skip it if Google's AI Overviews or AI Mode are where your buyers look
- Pricey if you're a small business, as emberos says it costs more than self-serve tools
- Watch out: Lite is a three-month term, and Standard and up are yearly contracts billed monthly
- Too light for hands-off work on Lite, which gives three recommendations a month for your team to act on
Pick Profound if
- Fits if you're a large brand that wants answers tracked on up to 9 engines and can sign a custom contract
- Works for agencies running pitch audits for prospects, at $99 a month for 10 short workspaces
Look elsewhere if
- Skip it if you want to sign up and pay without a sales call, as brands can't
- Pricey if you're an agency with several clients, at $399 a month per client workspace on top of $99
- Tight if you want to test your own questions, since the trial's prompts are fixed
- Watch out: custom prompts, the API, exports and SSO all come only with Enterprise
- Watch out: agents spend credits, and extra credits need an Enterprise package with overage billing or a pause
How we grade them
| 1.6GPAemberosWeak | 2.2GPAProfoundFair | |
|---|---|---|
| Value for money | CNo price is published: emberos only gives one on a sales call after a demo, and says itself that it costs more than self-serve trackers. Pricing is per brand, and Standard and above are yearly contracts billed monthly. | DBrands get no published price: past the trial it's a custom Enterprise quote, given only on a sales call. Agency Growth is $99 a month, but that buys 10 short pitch audits, and each real client workspace is $399 a month on top. |
| Free plan and trial | FNothing free on record. There's no free plan and no trial, just a demo, and even Lite is a three-month term before it goes month to month. | CNo free plan, but a 7-day trial runs 50 preset prompts daily on ChatGPT, Gemini and AI Overviews. You can't edit those prompts, so you see the questions Profound picks, not your own. |
| Features | CFive models on every plan, a prompt set it builds and rotates for you, forecasts it grades a month later, and fix packs shipped by its own team. But Google's AI Overviews and AI Mode aren't among the models it names, and on Lite your team does the fixing. | BDaily answers with citations, sentiment and competitor ranking on up to 9 engines, Claude, Copilot and DeepSeek among them, plus an AI Marketer, reusable agents, Prompt Volumes and crawler analytics across unlimited domains. It covers the whole job; the agents run on credits. |
| Ease of use | CNo rating on record. There's a demo to book before anything starts, and the work then runs on a monthly cycle with the emberos team. | CNo rating on record. Brands are onboarded through sales, and custom prompts, exports and the API only arrive with Enterprise, so there's set-up before it's really yours. |
| Platforms and integrations | CWeb only, and the listing names no integrations or API. Every plan does allow unlimited logins, so your agency or legal team can look in. | BWeb only, with no desktop or phone app. It connects to Google Analytics, Search Console, Cloudflare, Vercel, WordPress, Webflow, Slack and G2, and the API comes with Enterprise. |
| Best for | brands that want AI answer fixes done for them | big brands tracking AI answers on many engines |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: emberos and Profound. How we grade
Where they differ
- emberos also covers reports.
- Profound also covers AI agents, web analytics and content optimization.
In commonWebAI search visibility
At a glance
| emberos | Profound | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $99 per month (Agency Growth, the self-serve plan for agencies) |
| Free plan | None | None |
| Free trial | None listed | 7-day free trial: 50 preset prompts run daily on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits |
| Web | ||
| Made by | emberos | Profound |
| Price read from | Not confirmed | tryprofound.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
emberos
- No prices are published; the plans (Lite, Standard, Professional, Premium, Enterprise) are quoted after a demo.
- Lite is a three-month term, then month to month; Standard and above are annual contracts billed monthly.
- Lite gives three ranked recommendations a month for your own team to act on; emberos ships fixes only from Standard up.
- Pricing is per brand or entity, and emberos says it costs more than self-serve tracking tools.
Profound
- Brands have no self-serve paid plan: after the 7-day trial, ongoing tracking needs a custom-priced Enterprise contract.
- Trial users get a recommended prompt set and cannot edit it; custom prompts, API access, exports and SSO come with Enterprise.
- On Agency Growth, each full client workspace is a $399-a-month add-on and 5 more trial workspaces cost $199 a month.
- Agent runs use credits; extra credits beyond the plan need an Enterprise package, with overage billing or a pause set by the account team.
Key features
emberos
- Five AI models on every plan
- ChatGPT, Claude, Gemini, Perplexity and Grok are all in the base price; no model is sold as an add-on or held back for a higher tier.
- Managed prompt index
- Instead of a fixed prompt allowance, emberos builds and rotates a prompt set from your category and competitors, and your team can add to it.
- Share-of-Prompt and forecasts
- Scores visibility by model next to competitors and forecasts the lift of each recommended change, then grades the forecast the next month.
- Fix packs
- From Standard up, strategists scope, write and ship 2 to 8 fixes a month and re-scan within 14 days to show what moved.
- Change alerts
- From Professional up, sends an alert when a tracked answer changes materially; Premium scopes an urgent fix within 48 hours.
- Unlimited seats
- Every plan allows unlimited logins, which can be shared with an agency, PR firm or legal reviewers.
Profound
- Answer Engine Insights
- Runs set prompts daily and reports where a brand appears in the answers, which sources are cited, sentiment and how it ranks against competitors.
- Wide engine coverage
- Enterprise can track ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews and Exa Search.
- AI Marketer and agents
- An assistant that finds gaps in AI answers and drafts or rewrites pages, plus reusable agents for recurring work. Agents run on credits.
- Agent Analytics
- Tracks AI crawler visits and AI-referred traffic across unlimited domains by connecting to CDNs and hosts such as Cloudflare, Fastly, AWS and Vercel.
- Prompt Volumes
- Estimates what people ask AI answer engines about a topic; the trial allows 5 searches.
- Agency workspaces
- Agency plans manage short pitch workspaces for prospects and full client workspaces from one dashboard with consolidated billing.
Plans
emberos
Pricing could not be confirmed. See emberos.ai.
Profound
Agency Growth$99
per month for up to 10 pitch workspaces a month
For agencies: 10 seven-day pitch audits a month on ChatGPT, Perplexity and AI Overviews, 5 agency seats. Each full client workspace is $399 a month extra.
EnterpriseCustom
For brands: tailored prompt tracking on up to 9 answer engines, AI Marketer credits, all-time history, CSV and JSON exports, API, SSO and dedicated support.
Agency EnterpriseCustom
For large agencies and networks: tailored client and trial workspaces, a dedicated agency partner, go-to-market help and Slack support.
Common questions
Which is cheaper, emberos or Profound?
As of Oct 23, 2026, emberos has no price we could confirm, and Profound starts at $99 per month (Agency Growth, the self-serve plan for agencies).
Which has a free plan, emberos or Profound?
As of Oct 23, 2026, neither emberos nor Profound has a free plan. Profound has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.