Envato Market vs Gumroad (2026): which should you pick?
As of Nov 12, 2026, Gumroad grades higher than Envato Market: 2.6 against 1.6 out of 4.0.
Checked Oct 18, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Envato Market grades higher on value for money. Gumroad grades higher on the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Envato Market
Marketplace for website themes, templates, code and creative files
Paid
Which one is for you
Pick Envato Market if
- Fits if you want a ready-made theme or template for a single site
- Works for developers who resell work and need to know exactly which license applies
Look elsewhere if
- Watch out: a Regular License allows one end product, and a product users pay for needs the Extended License
- Skip it if you want many downloads for a flat fee, as that is Envato Elements, a separate product
- Watch out: standard licenses do not allow reuse inside stock items or templates you sell on
- Not for you if you are selling and need fee figures first, as author fees and payout terms could not be read
Pick Gumroad if
- Fits if you're testing a first digital product and don't want a monthly bill
- Works for sellers who want sales tax and VAT handled, at 10% + 50¢ a sale
Look elsewhere if
- Pricey if you sell steadily: 10% + 50¢ of each sale is $100 on $1,000, before card fees of 2.9% + $0.30
- Skip it if you sell physical goods, which Gumroad doesn't allow
- Not for you if you count on marketplace sales, since Discover takes a flat 30%
- Watch out: the iPhone and Android apps only track sales and open purchases; products are set up on the web
How we grade them
| 1.6GPAEnvato MarketWeak | 2.6GPAGumroadGood | |
|---|---|---|
| Value for money | CPer-item prices with no price on record that we could compare. Whether a theme is a bargain depends on the license, since a product end users pay for needs the dearer Extended License. | DNo monthly fee, but Gumroad keeps 10% + 50¢ of each direct sale: $100 on $1,000, plus 50¢ an order. Card processing of 2.9% + $0.30 comes on top and isn't counted. That's in this category's dearest tenth, though it does handle sales tax for you. |
| Free plan and trial | FNothing on record is free: buying a theme or template costs money, and there is no trial. The unlimited-download subscription is a separate product, Envato Elements. | ANothing to pay until you sell, with every feature, unlimited products and no cap a normal person would reach. The fee comes out of each sale instead, and the value grade counts that. |
| Features | CA wide catalogue, Regular and Extended licenses, author rankings and collections, and a Market API. It is a store, so the job stops at the sale, and author fees and payout terms could not be read. | BDownloads, memberships, courses, license keys, pay-what-you-want, email broadcasts and workflows, affiliates and a Discover marketplace. Physical goods aren't allowed, but that's outside this job, so nothing's missing from the core. |
| Ease of use | CNo store rating on record. Browsing and buying is plain, but picking the right license and fitting a theme to your own site is on you. | CNo App Store rating on record. You build a profile store with a page editor and set up products on the web; the iPhone and Android apps only track sales and open purchases. |
| Platforms and integrations | CWeb only. Items are made for WordPress, Shopify, WooCommerce, Elementor, Webflow and Figma, which is compatibility rather than a connection, and there is a Market API. | BWeb, iPhone and Android, with Stripe, PayPal, Zapier, Discord and Circle, plus a checkout you can embed on your own site. No desktop app, which an A needs. |
| Best for | one-off buys of website themes and templates | a first digital product with no monthly bill |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Envato Market and Gumroad. How we grade
Where they differ
- Envato Market also covers templates and online store.
- Gumroad also covers email campaigns, affiliate tracking and merchant of record.
In commonWebDigital downloads
At a glance
| Envato Market | Gumroad | |
|---|---|---|
| Pricing | Paid | Free |
| Starts at | Not published | Free |
| Free plan | None | No monthly fee. Gumroad keeps 10% + $0.50 of each direct sale plus card processing (2.9% + $0.30), or a flat 30% on sales made through its Discover marketplace. |
| Free trial | None listed | None listed |
| Web | ||
| iOS | ||
| Android | ||
| Made by | Envato Pty Ltd | Gumroad, Inc. |
| Price read from | Not confirmed | gumroad.com |
| Checked | Nov 12, 2026 | Oct 18, 2026 |
Worth knowing
Envato Market
- Author fees, commission rates and payout terms could not be read: Envato's author help pages block automated reading, so none are listed here.
- A Regular License allows one end product, and a product that end users pay for needs the more expensive Extended License.
- Standard licenses do not allow an item to be reused inside stock items or templates sold on to others.
- The unlimited-download subscription is a separate product, Envato Elements, and is not part of this marketplace's pricing.
Gumroad
- Gumroad keeps 10% + $0.50 of every direct sale plus 2.9% + $0.30 card processing; Discover marketplace sales cost a flat 30%.
- Physical goods are not allowed: Gumroad is for digital products, memberships and services only.
- Payouts go out by direct deposit or PayPal depending on the seller's country.
- The mobile apps track sales and open purchases, but accounts and products are set up on the web.
Key features
Envato Market
- Wide item catalog
- Browse themes and templates for WordPress, HTML, Shopify, Webflow, Figma and more, plus code, video, audio, graphics, photos and 3D files.
- Per-item pricing
- Each item has its own price, shown in US dollars and excluding tax and handling fees. Individual authors set the prices.
- Regular and Extended licenses
- A Regular License covers one end product that is free to its users; an Extended License is needed when end users must pay to use the product.
- Author rankings and collections
- Buyers can follow authors, see top authors and top new files, and save items to public collections.
- Market API
- Envato publishes a Market API for working with the marketplace programmatically.
- Affiliate program
- The site links to an affiliate program for people who recommend items to others.
Gumroad
- Profile store or embedded checkout
- Build a storefront with Gumroad's page editor on a custom domain, or embed its checkout and follow button on a site you already have.
- Memberships and subscriptions
- Charge monthly, quarterly, twice a year or yearly, or a fixed number of payments, with members keeping access to a content library while subscribed.
- Merchant of record
- Gumroad collects and remits sales tax, VAT and GST on sales where it has an obligation, so sellers have no tax settings to manage.
- Software and file options
- License keys for software, several versions of one product (PDF, ePub or lossless audio), pay-what-you-want pricing and light DRM.
- Audience tools
- Import an email list, post updates, send email broadcasts and automated workflows, run an affiliate program and read sales analytics.
- Mobile apps
- iOS and Android apps show daily, monthly and all-time sales with push notifications, and let buyers open or download their purchases.
Plans
Envato Market
Pricing could not be confirmed. See themeforest.net.
Gumroad
Direct sales$0
No subscription. The seller pays 10% + $0.50 of each sale through a profile or direct link, plus card processing of 2.9% + $0.30 or PayPal fees.
Discover marketplace$0
Sales to new customers who find you through Gumroad's Discover marketplace carry a flat 30% fee, which includes processing.
Ways to pay less
Envato Market
No public discounts listed.
Gumroad
- Other savings
Lower fee above $20,000 in monthly sales
Once paid sales in a calendar month reach $20,000, new direct sales that month cost 5% + $0.50 instead of 10% + $0.50; it resets each month.
Common questions
Which is cheaper, Envato Market or Gumroad?
As of Nov 12, 2026, Envato Market has no price we could confirm, and Gumroad is free.
Which has a free plan, Envato Market or Gumroad?
As of Nov 12, 2026, only Gumroad has a free plan. Envato Market does not.
Which platforms do Envato Market and Gumroad run on?
As of Nov 12, 2026, only Gumroad lists iOS and Android apps. Both list a web app. A platform missing from a listing is one its maker's pages did not mention.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.