Envato Market vs Sellfy (2026): which should you pick?
As of Nov 12, 2026, Sellfy grades higher than Envato Market: 2.4 against 1.6 out of 4.0.
Checked Nov 9, 2026 and Nov 12, 2026 · graded Oct 18, 2026 and Nov 12, 2026 by ToolGPA
Sellfy grades higher on the free plan, features and platforms. They get the same grade on value for money and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Envato Market
Marketplace for website themes, templates, code and creative files
Sellfy
Store builder for selling downloads, subscriptions and print-on-demand
Which one is for you
Pick Envato Market if
- Fits if you want a ready-made theme or template for a single site
- Works for developers who resell work and need to know exactly which license applies
Look elsewhere if
- Watch out: a Regular License allows one end product, and a product users pay for needs the Extended License
- Skip it if you want many downloads for a flat fee, as that is Envato Elements, a separate product
- Watch out: standard licenses do not allow reuse inside stock items or templates you sell on
- Not for you if you are selling and need fee figures first, as author fees and payout terms could not be read
Pick Sellfy if
- Fits if you sell files, subscriptions and merch and want them in one store
- Works for YouTubers and social sellers without a website who'd rather pay a flat fee than a cut
Look elsewhere if
- Tight if sales are climbing, as plans cap yearly sales at $10k, $50k or $200k, and overage may cost 2%
- Skip it if you want sales tax filed for you, since Sellfy isn't the merchant of record
- Pricey if you want upsells, cart recovery, affiliates or no Sellfy branding, which start on Business at $59 a month
- Watch out: the 14-day trial only lets you build; selling needs a paid plan from $22 a month
- Watch out: Stripe or PayPal fees, typically 2.9% + 30 cents, come on top
How we grade them
| 1.6GPAEnvato MarketWeak | 2.4GPASellfyFair | |
|---|---|---|
| Value for money | CPer-item prices with no price on record that we could compare. Whether a theme is a bargain depends on the license, since a product end users pay for needs the dearer Extended License. | CStarter's $10k yearly cap is less than a year of $1,000 a month, so you'd be on Business at $59 a month billed yearly, with no cut of sales: $59. That's above this category's dearer quarter but short of its dearest tenth. Stripe or PayPal fees come on top and aren't counted. |
| Free plan and trial | FNothing on record is free: buying a theme or template costs money, and there is no trial. The unlimited-download subscription is a separate product, Envato Elements. | CNo free plan. The 14-day trial needs no card, but it only lets you build the store, since selling needs a paid plan from $22 a month. |
| Features | CA wide catalogue, Regular and Extended licenses, author rankings and collections, and a Market API. It is a store, so the job stops at the sale, and author fees and payout terms could not be read. | BDownloads, subscriptions, physical goods and print-on-demand merch in one store, email campaigns built in, PDF stamping and download limits. Nothing's missing from the core job; upsells, cart recovery and affiliates just wait for Business. |
| Ease of use | CNo store rating on record. Browsing and buying is plain, but picking the right license and fitting a theme to your own site is on you. | CNo App Store rating on record. You don't need a website, but you're still picking a template, building the store and connecting Stripe or PayPal before anything sells. |
| Platforms and integrations | CWeb only. Items are made for WordPress, Shopify, WooCommerce, Elementor, Webflow and Figma, which is compatibility rather than a connection, and there is a Market API. | BWeb only, with Stripe, PayPal, Zapier, Google Analytics, Google Merchant Center, Facebook Ads and Wix, plus buy buttons for any site. No phone or desktop app is listed. |
| Best for | one-off buys of website themes and templates | a flat-fee store for downloads and merch |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Envato Market and Sellfy. How we grade
Where they differ
- Envato Market also covers templates.
- Sellfy also covers email campaigns, affiliate tracking and print on demand.
At a glance
| Envato Market | Sellfy | |
|---|---|---|
| Pricing | Paid | Free trial |
| Starts at | Not published | $22 per month for up to $10k in yearly sales, billed annually ($29 monthly) |
| Free plan | None | None |
| Free trial | None listed | 14-day free trial, no card required; you can build a store but must pay to sell |
| Web | ||
| Made by | Envato Pty Ltd | UAB Sellfy |
| Price read from | Not confirmed | sellfy.com |
| Checked | Nov 12, 2026 | Nov 9, 2026 |
Worth knowing
Envato Market
- Author fees, commission rates and payout terms could not be read: Envato's author help pages block automated reading, so none are listed here.
- A Regular License allows one end product, and a product that end users pay for needs the more expensive Extended License.
- Standard licenses do not allow an item to be reused inside stock items or templates sold on to others.
- The unlimited-download subscription is a separate product, Envato Elements, and is not part of this marketplace's pricing.
Sellfy
- No free plan: the 14-day trial lets you build a store, but selling needs a paid plan from $22 a month.
- Plans cap yearly sales at $10k, $50k and $200k; above the cap Sellfy asks you to upgrade and may charge 2% on the overage.
- Stripe or PayPal processing fees (typically 2.9% + 30 cents) come on top, and Sellfy is not the merchant of record.
- Upsells, cart abandonment, affiliates and removing Sellfy branding all start on Business at $59 a month billed annually.
Key features
Envato Market
- Wide item catalog
- Browse themes and templates for WordPress, HTML, Shopify, Webflow, Figma and more, plus code, video, audio, graphics, photos and 3D files.
- Per-item pricing
- Each item has its own price, shown in US dollars and excluding tax and handling fees. Individual authors set the prices.
- Regular and Extended licenses
- A Regular License covers one end product that is free to its users; an Extended License is needed when end users must pay to use the product.
- Author rankings and collections
- Buyers can follow authors, see top authors and top new files, and save items to public collections.
- Market API
- Envato publishes a Market API for working with the marketplace programmatically.
- Affiliate program
- The site links to an affiliate program for people who recommend items to others.
Sellfy
- One store for every product type
- Sell downloads, recurring subscriptions, physical goods and print-on-demand merch side by side, with no cap on the number of products.
- Store builder and buy buttons
- Drag-and-drop templates, your own domain and custom code, or embed buy-now buttons, product widgets or the whole store on an existing site.
- Print-on-demand merch
- Caps, hoodies, T-shirts, mugs and other items printed when ordered and shipped from Sellfy's 11 fulfillment centers, with no stock to buy.
- Email marketing built in
- Send campaigns to customers from the dashboard using monthly email credits, 2,000 to 50,000 by plan, with more sold as needed.
- Upsells, cart recovery and affiliates
- Coupon codes and reviews on every plan; product upsells, abandoned cart emails and an affiliate program from Business up.
- Download protection
- Download limits, PDF stamping, access control and detailed download logs help against unauthorized sharing and refund disputes.
Plans
Envato Market
Pricing could not be confirmed. See themeforest.net.
Sellfy
Starter$22
per month for up to $10k sales a year, billed annually ($29 monthly)
Unlimited digital, physical, subscription and print-on-demand products, 10GB files, 2,000 email credits, own domain. No transaction fee.
Business$59
per month for up to $50k sales a year, billed annually ($79 monthly)
Adds upsells, cart abandonment emails, an affiliate program, custom fields, no Sellfy branding, 15GB files and 10,000 email credits.
Premium$119
per month for up to $200k sales a year, billed annually ($159 monthly)
Adds product migration, priority support, 20GB files and 50,000 email credits. Sellers above $200k a year contact Sellfy for an offer.
Ways to pay less
Envato Market
No public discounts listed.
Sellfy
- Annual discount
Save 25% with yearly billing
Sellfy's pricing page says yearly billing saves 25%: Starter $22 a month instead of $29, Business $59 instead of $79, Premium $119 instead of $159.
Common questions
Which is cheaper, Envato Market or Sellfy?
As of Nov 12, 2026, Envato Market has no price we could confirm, and Sellfy starts at $22 per month for up to $10k in yearly sales, billed annually ($29 monthly).
Which has a free plan, Envato Market or Sellfy?
As of Nov 12, 2026, neither Envato Market nor Sellfy has a free plan. Sellfy has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.