FandangoSEO vs Lumar (2026): which should you pick?
As of Oct 23, 2026, Lumar grades higher than FandangoSEO: 2.0 against 1.8 out of 4.0.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Lumar grades higher on value for money. They get the same grade on the free plan, features, ease of use and platforms.
Price, platforms and features side by side. The table says where each price was read and when.
FandangoSEO
Cloud SEO crawler with server log analysis and rank tracking
Which one is for you
Pick FandangoSEO if
- Fits if you run a site with hundreds of thousands of pages and want logs and rankings in one place
- Works for agencies auditing and tracking many client sites
Look elsewhere if
- Pricey if you need log analysis or JavaScript rendering, which start on Pro at $376 a month
- Skip it if you want to try it on your own site first, as there's no free plan or trial
- Tight if you're on Starter, with 1 seat, desktop-only rankings and weekly crawls
- Watch out: the API, MCP and Slack alerts wait for Advanced, and extra seats are €10 to €15 a month
Pick Lumar if
- Fits if your site has hundreds of thousands of pages and an enterprise budget
- Makes sense if you want SEO checks to block a release in your CI/CD pipeline
Look elsewhere if
- Not for you if you want to see a price before talking to sales, as it's quote-only
- Skip it if you want to try it first, since there's no free plan or trial on record
- Tight if you crawl a lot, as active projects and URLs per billing period are capped by contract
- Watch out: SEO and GEO professional services are a separate monthly contract
How we grade them
| 1.8GPAFandangoSEOWeak | 2.0GPALumarFair | |
|---|---|---|
| Value for money | DStarter is $90 a month billed yearly ($113 monthly) for 1 seat and 50,000 pages. Log analysis and JavaScript rendering, the parts that set it apart, start on Pro at $376, well inside this category's dearest tenth, which starts at $99. | CNo price is published. Lumar's pricing page is a quote form, so you only find out what it costs on a sales call, with packages built from the apps and metrics you pick. With no figure to compare, it sits at the ordinary grade. |
| Free plan and trial | FNo free plan and no trial. Signing up opens a demo project with sample data, and crawling your own site needs a paid plan. | FNothing free on record: the site mentions no free plan and no trial. Access starts with a demo or a quote. |
| Features | B500+ crawl checks, server logs showing what Googlebot, GPTBot and ClaudeBot fetch, rendered and raw HTML compared, daily rank tracking with AI Overviews, alerts and an AI chat on your data. Across its plans it covers the whole job. | BCrawls up to 450 URLs a second, with 350+ reports on technical SEO, AI search readiness, speed and WCAG accessibility. Monitor follows many domains, and Protect tests new code in GitHub, Jenkins, CircleCI or Azure DevOps. Nothing in the listing shows a gap in the core job. |
| Ease of use | CNo rating on record. There are sites, crawl schedules, keywords and log files to set up, and the crawl allowance is shared across all your projects. | CNo rating on record. It's four apps on one crawler, with projects, crawl schedules, speed limits and custom extractions to set up, and access goes through a demo first. |
| Platforms and integrations | BWeb only. It connects to Search Console, Google Analytics, Semrush, SISTRIX, Ahrefs, Google Ads, Looker Studio and IndexNow, with a REST API and MCP from Advanced. | BWeb only, with no desktop or phone app. It links to Search Console, Google Analytics, Adobe Analytics, Looker Studio, GitHub, Splunk, Slack and Zapier, and has a public API. |
| Best for | crawls, logs and rankings in one account | crawling very large sites before each release |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: FandangoSEO and Lumar. How we grade
Where they differ
- FandangoSEO also covers rank tracking and log file analysis.
- Lumar also covers dashboards, AI search visibility and page speed.
At a glance
| FandangoSEO | Lumar | |
|---|---|---|
| Pricing | Paid | Paid |
| Starts at | $90 per month, billed yearly ($113 billed monthly) | Not published |
| Free plan | None | None |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Growth Artisans S.L. | Lumar |
| Price read from | fandangoseo.com | Not confirmed |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
FandangoSEO
- There is no free plan or free trial; signing up opens a demo project with sample data, and crawling your own site needs a paid plan.
- Log analysis and JavaScript rendering start at Pro; the API, MCP access and Slack alerts start at Advanced.
- The crawled-page allowance is shared across all projects in each crawl cycle, and Starter tracks rankings on desktop only.
- Enterprise prices and extra seats (€10 to €15 a month each) are shown in euros only.
Lumar
- No prices are published: the pricing page is a quote form, and packages are built from the apps and metrics a team picks.
- Accounts have limits on active projects and on URLs crawled per billing period, set in each contract.
- No free plan or free trial is mentioned on the site; access starts with a demo or a quote.
- SEO and GEO professional services are sold as a separate monthly contract.
Key features
FandangoSEO
- Cloud SEO crawler
- Crawls sites against 500+ technical checks, including canonicals, hreflang, sitemaps, duplicates and internal link depth, on demand or on a schedule.
- Server log analysis
- From Pro, imports server logs to show what Googlebot and AI bots such as GPTBot and ClaudeBot fetch, and which pages they never visit.
- JavaScript rendering check
- Pro and above compare the rendered page with the raw HTML, to find pages that bots which do not run JavaScript see as empty.
- Daily rank tracking
- Tracks keyword positions every day, with SERP features such as AI Overviews and keyword cannibalization checks from the Team plan.
- Monitoring and alerts
- Email alerts on indexation, robots and status code changes on every plan; always-on checks of 10 to 200 key pages start at Team.
- AI chat on your data
- Ask questions about crawl, log and Search Console data in plain language, from 25 queries a week on Starter to 250 on Advanced.
Lumar
- Cloud crawler
- Crawls run in the cloud at up to 450 URLs a second, or 350 rendered, with schedules, speed limits and a safeguard that pauses a crawl when failures pass a set rate.
- Analyze
- Lumar says Analyze has 350+ built-in reports on technical SEO, AI search readiness, site speed and accessibility, plus custom extractions from page HTML.
- Monitor
- Follows key metrics across several domains, site sections or country sites on shared dashboards, with alerts when new issues appear.
- Protect
- Runs automated SEO, speed and accessibility tests on new code, and can stop a build in GitHub, Jenkins, CircleCI or Azure DevOps when a test fails.
- GEO and AI visibility
- Reports on what may keep pages out of AI search answers and tracks brand mentions and sentiment on AI platforms, with AI-written suggestions.
- Accessibility and speed
- Tests pages against WCAG 2.2 levels A to AAA, and runs Lighthouse reports at scale alongside origin-level Chrome UX Report data.
Plans
FandangoSEO
Starter$90
per month for 50,000 pages, billed yearly ($113 billed monthly)
1 seat, 5 websites, 50,000 crawled pages per crawl cycle, 100 keywords tracked daily on desktop in 1 country, and weekly scheduled crawls.
Team$216
per month for 150,000 pages, billed yearly ($270 billed monthly)
3 seats, 10 websites, 1,000 daily keywords in 3 countries, GA4 and Semrush connections, SERP feature tracking and PDF reports.
Pro$376
per month for 600,000 pages, billed yearly ($470 billed monthly)
5 seats, 20 websites, 2,000 daily keywords, log analysis of 2 million rows a day, JavaScript rendering and daily scheduled crawls.
Advanced$571
per month for 1.5M pages, billed yearly ($714 billed monthly)
10 seats, 50 websites, 5,000 daily keywords, 5 million log rows a day, REST API and MCP access, Slack alerts and branded reports.
Enterprise€1,200
per month and up, billed yearly (€1,500 billed monthly)
Unlimited websites and seats, 6 million+ crawled pages, 15 million+ log rows a day, a dedicated SEO coach and an SLA. Priced in euros only.
Lumar
Pricing could not be confirmed. See lumar.io.
Ways to pay less
FandangoSEO
- Annual discount
Save 20% with yearly billing
FandangoSEO's pricing page marks yearly billing at 20% off: Starter is $90 a month billed yearly instead of $113 billed monthly.
Lumar
No public discounts listed.
Common questions
Which is cheaper, FandangoSEO or Lumar?
As of Oct 23, 2026, FandangoSEO starts at $90 per month, billed yearly ($113 billed monthly), and Lumar has no price we could confirm.
Which has a free plan, FandangoSEO or Lumar?
As of Oct 23, 2026, neither FandangoSEO nor Lumar has a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.