Featured vs SourceBottle (2026): which should you pick?
As of Oct 24, 2026, we pick Featured: it is second in our ranking of link building tools, and they share a 2.4 GPA.
Checked Oct 23, 2026 · graded Oct 23, 2026 by ToolGPA
Featured grades higher on features and platforms. SourceBottle grades higher on the free plan and ease of use. They get the same grade on value for money.
Price, platforms and features side by side. The table says where each price was read and when.
Featured
AI assistant for PR that finds journalist requests and drafts pitches
SourceBottle
Media call outs and expert profiles for people seeking press
Which one is for you
Pick Featured if
- Fits if you're a founder or expert answering journalist requests for press mentions
- Works for agencies watching HARO-style requests for several clients
Look elsewhere if
- Tight if you stay free, at about 2 to 3 opportunities a week
- Watch out: plans differ only in daily AI allowance, and workflows wait in a queue until it resets
- Not for you if you want pitches sent for you, as it drafts them and you send them
- Pricey if a big team needs it, as Team Pro+ is $1,199 a month on yearly billing, and prices exclude tax
- Skip it if you want earned media only, as it also sells paid article placements and press-release distribution
Pick SourceBottle if
- Fits if you want to be quoted in the press and pay nothing to start
- Works for Australian and New Zealand businesses after local coverage
Look elsewhere if
- Tight if you stay free, with a basic directory listing, 10 keywords and no helpdesk
- Watch out: fees are non-refundable, even for unused time, except where Australian Consumer Law says otherwise, and plans renew automatically
- Not for you if you budget in US dollars, as fees are in Australian dollars though the page shows a plain $ sign
- Pricey if you manage more than 5 experts, as the A$130 Agency plan covers 5 profiles
How we grade them
| 2.4GPAFeaturedFair | 2.4GPASourceBottleFair | |
|---|---|---|
| Value for money | CLite is $29 a month billed yearly ($39 monthly), between this category's cheaper quarter and its middle. That buys 5 times the free plan's AI use. Pro is $79 and Pro+ $239, and prices exclude tax. | CUnlimited Pitches is A$65 a month (A$650 a year), around the middle of what this category charges once converted. There's also a pay-per-pitch option at A$25 a pitch, up to 3 a month. |
| Free plan and trial | CA free plan with every feature and no card, but a small daily AI allowance. Featured's own example is 2 to 3 opportunities a week, which is a taste rather than a routine. | BFree gets you a profile, 10 keywords and unlimited replies to the call outs it emails you, so one person can really live on it. What you don't get is SourceBottle's team pitching you, or helpdesk support. |
| Features | BJournalist requests pulled from HARO, Connectively, Substack, X and LinkedIn, a chat that finds podcasts, bylines and awards, scheduled workflows, media monitoring and a check of how AI chatbots describe your brand. It covers the whole job. | CEmailed call outs, an expert profile in a directory journalists search, and on paid plans a human team that puts you forward for matching call outs. It does the job fully, but it's a small one. |
| Ease of use | CNo rating on record. You ask in plain English, but you'll set up your expertise and workflows, and once the daily allowance runs out, work waits until it resets. | BNo rating on record, but there's little to set up: call outs arrive by email and you reply straight to the journalist. A profile with your keywords is the only setup. |
| Platforms and integrations | BWeb only, with no desktop or phone app. Results go to Slack or email, and an MCP server connects it to Claude, Cursor and VS Code. | CWeb and email only, with no apps, integrations or API on record. |
| Best for | finding press openings and drafting the pitch | free media call outs by email |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Featured and SourceBottle. How we grade
Where they differ
- Featured also covers chat assistant, workflow automation and AI search visibility.
- SourceBottle also covers link outreach.
At a glance
| Featured | SourceBottle | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $29 per month, billed annually ($39 billed monthly) | A$65 per month, billed monthly (Australian dollars) |
| Free plan | Every feature, including Featured Chat and journalist request matching, on a small daily AI allowance; Featured's example is 2 to 3 opportunities a week. | Free Expert Profile with a basic directory listing and 10 keywords, plus media call outs by email that you can answer without limit. SourceBottle's team does not pitch you. |
| Free trial | None listed | None listed |
| Web | ||
| Made by | Featured | TheSourceBottle Pty Ltd |
| Price read from | featured.com | sourcebottle.com |
| Checked | Oct 23, 2026 | Oct 23, 2026 |
Worth knowing
Featured
- Every plan has the same features; plans differ only in a daily AI allowance, and workflows queue until it resets.
- Team Pro+ costs $1,199 a month billed annually ($1,499 monthly); Enterprise is billed by usage at API rates.
- Besides earned media, it sells paid article placements and press-release distribution through newswire partners.
- Prices exclude applicable tax.
SourceBottle
- Its terms say fees are generally in Australian dollars; the pricing page shows them with a plain $ sign.
- A No Pitch, No Pay option charges A$25 per pitch, up to 3 pitches a month, with no subscription.
- Fees are non-refundable, including for unused time, except where Australian Consumer Law requires; plans renew automatically.
- The free plan gets no pitching, a basic listing and no helpdesk support; helpdesk access starts at Unlimited Pitches.
Key features
Featured
- Journalist requests
- Matches live source requests from HARO, Connectively, Substack, X and LinkedIn to your expertise, sorted by deadline, and drafts a response.
- Featured Chat
- Ask in plain language for podcasts, writers, publications taking bylines, speaking slots or awards, and get a list with pitches drafted.
- Workflows
- Scheduled searches that keep watching for new opportunities and deliver results to Slack, email or the app.
- GEO audit
- Checks how ChatGPT, Claude, Perplexity and Gemini describe your brand and which sources they cite.
- Media and competitor monitoring
- Tracks mentions of your brand, people and competitors across news, blogs, podcasts and YouTube.
- MCP server
- Connects Claude, Cursor, VS Code or your own agents to Featured's opportunity search and workflows.
SourceBottle
- Emailed media call outs
- Journalists and bloggers post requests for sources, which go out by email alert; every plan, including the free one, can reply to as many as you like.
- Expert Profile and directory
- A free profile listed in an Expert Directory the media can search, found by keywords: 10 free, 20 on pay per pitch and unlimited on paid plans.
- Human pitching service
- SourceBottle's pitching team searches the directory and puts your profile forward for call outs that match your expertise, uncapped on paid plans.
- Agency plan for PR firms
- One Agency plan covers up to 5 client Expert Profiles, each with unlimited pitching and keywords.
- Priority listing and promotion
- Paid plans get a priority place in the directory and can be featured on SourceBottle's home page and social accounts.
- Free for journalists
- Journalists and bloggers post call outs and search the expert directory at no cost, across Australia, New Zealand, Singapore, the UK, Ireland and North America.
Plans
Featured
Free$0
All features on a small daily allowance of AI usage, for trying the platform. No card needed.
Lite$29
per month, billed annually ($39 billed monthly)
For one person: 5 times the Free plan's AI usage, plus workflows across saved opportunities.
Pro$79
per month, billed annually ($99 billed monthly)
5 times Lite's daily usage, for running several workflows and regular drafting.
Pro+$239
per month, billed annually ($299 billed monthly)
20 times Lite's daily usage, for agencies and power users handling several brands.
Team Lite$159
per month for up to 25 members, billed annually ($199 monthly)
One shared usage pool, an admin dashboard showing each member's activity, shared workflows, central billing and SSO.
Team Pro$399
per month for up to 25 members, billed annually ($499 monthly)
5 times Team Lite's shared pool, priority processing, admin controls, team analytics and priority support.
SourceBottle
FREEA$0
Expert Profile, basic Expert Directory listing, up to 10 keywords and unlimited replies to emailed call outs.
Unlimited PitchesA$65
per month, billed monthly (A$650 billed yearly)
Unlimited pitching of your profile by SourceBottle's team, unlimited keywords, priority listing, helpdesk support and possible home page features.
AgencyA$130
per month, billed monthly (A$1,300 billed yearly)
Everything in Unlimited Pitches for up to 5 client Expert Profiles, for PR professionals managing several experts.
Ways to pay less
Featured
- Annual discount
Save 20% with annual billing
Featured's pricing page lists a 20% saving on annual billing: Lite is $29 a month billed at $348 a year instead of $39 a month.
SourceBottle
- Annual discount
Two months free with yearly billing
SourceBottle's pricing page says yearly plans get 2 months free: Unlimited Pitches is A$650 a year instead of A$65 a month, and Agency A$1,300.
Common questions
Which is cheaper, Featured or SourceBottle?
As of Oct 23, 2026, Featured starts at $29 per month, billed annually ($39 billed monthly), and SourceBottle starts at A$65 per month, billed monthly (Australian dollars).
Which has a free plan, Featured or SourceBottle?
As of Oct 23, 2026, both Featured and SourceBottle have a free plan.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.