JustReachOut vs SourceBottle (2026): which should you pick?

Pick JustReachOut if

• Fits if you're a founder or small business doing your own press outreach
• Works for PR consultants pitching for a handful of client brands

Look elsewhere if

• Tight if you pitch a lot, at 100 email sends a month on Starter, with more quoted only by email
• Not for you if you want to try it without a card, or try a yearly plan at all, as the trial is for monthly plans only
• Skip it if you need mass emailing, press release distribution or an export of the journalist list
• Pricey if you want it done for you, as White Glove is $1,997 a month and Jumpstart is sold only yearly

Pick SourceBottle if

• Fits if you want to be quoted in the press and pay nothing to start
• Works for Australian and New Zealand businesses after local coverage

Look elsewhere if

• Tight if you stay free, with a basic directory listing, 10 keywords and no helpdesk
• Watch out: fees are non-refundable, even for unused time, except where Australian Consumer Law says otherwise, and plans renew automatically
• Not for you if you budget in US dollars, as fees are in Australian dollars though the page shows a plain $ sign
• Pricey if you manage more than 5 experts, as the A$130 Agency plan covers 5 profiles

JustReachOut

• The 7-day trial covers monthly plans only and asks for a credit card.
• Email sends are capped from 100 a month on Starter; more sends, brands or users are quoted by email.
• There is no raw export of the journalist database, no mass emailing and no press release distribution.
• The Jumpstart Program is sold only yearly and White Glove only monthly, at $1,997 a month.

SourceBottle

• Its terms say fees are generally in Australian dollars; the pricing page shows them with a plain $ sign.
• A No Pitch, No Pay option charges A$25 per pitch, up to 3 pitches a month, with no subscription.
• Fees are non-refundable, including for unused time, except where Australian Consumer Law requires; plans renew automatically.
• The free plan gets no pitching, a basic listing and no helpdesk support; helpdesk access starts at Unlimited Pitches.

JustReachOut

Journalist search

Search a database the vendor puts at over 700,000 journalists, with manually verified email addresses and a view of how responsive each one is.

AI pitch writing

The AI pitch engine reads a journalist's recent articles, summarizes them and drafts a personalized pitch from your story angle.

Journalist pitch requests

Requests from journalists looking for expert sources are pulled from six outside feeds into one list, searchable by keyword or category.

Podcast and guest post outreach

Find podcasts looking for guests and publications that take guest posts, then pitch them from the same account.

Broken link building

Search blog posts in your niche by keyword for broken links, then email the site owner to suggest your page as the replacement.

Automatic follow-ups

Schedule follow-up emails that go out when a journalist or site owner has not replied to the first pitch.

SourceBottle

Emailed media call outs

Journalists and bloggers post requests for sources, which go out by email alert; every plan, including the free one, can reply to as many as you like.

Expert Profile and directory

A free profile listed in an Expert Directory the media can search, found by keywords: 10 free, 20 on pay per pitch and unlimited on paid plans.

Human pitching service

SourceBottle's pitching team searches the directory and puts your profile forward for call outs that match your expertise, uncapped on paid plans.

Agency plan for PR firms

One Agency plan covers up to 5 client Expert Profiles, each with unlimited pitching and keywords.

Priority listing and promotion

Paid plans get a priority place in the directory and can be featured on SourceBottle's home page and social accounts.

Free for journalists

Journalists and bloggers post call outs and search the expert directory at no cost, across Australia, New Zealand, Singapore, the UK, Ireland and North America.

JustReachOut

• Starter Outreach$98

  per month for 100 email sends, billed annually ($147 billed monthly)

  1 team member and 1 brand, with the AI pitch engine, journalist search, verified email addresses and every outreach tool.

• Advanced Outreach$165

  per month for 300 email sends, billed annually ($247 billed monthly)

  2 team members and 5 brands, plus an AI weekly email briefing.

• Ultimate Outreach$331

  per month for 1,000 email sends, billed annually ($497 billed monthly)

  5 team members and 10 brands, plus a narrative-building session and follow-up calls with the JustReachOut team.

• Jumpstart Program$417

  per month, billed annually

  Advanced Outreach plus two story sessions, five campaigns set up for you and all pitches sent for you in the first month. Annual only.

• White Glove$1,997

  per month, billed monthly

  Ultimate Outreach plus five campaigns run by JustReachOut's PR staff, monthly story sessions and a dedicated Slack channel.

SourceBottle

• FREEA$0

  Expert Profile, basic Expert Directory listing, up to 10 keywords and unlimited replies to emailed call outs.

• Unlimited PitchesA$65

  per month, billed monthly (A$650 billed yearly)

  Unlimited pitching of your profile by SourceBottle's team, unlimited keywords, priority listing, helpdesk support and possible home page features.

• AgencyA$130

  per month, billed monthly (A$1,300 billed yearly)

  Everything in Unlimited Pitches for up to 5 client Expert Profiles, for PR professionals managing several experts.

JustReachOut

• Annual discount

  33% off with yearly billing

  JustReachOut's pricing page marks yearly billing 33% off: Starter Outreach is $98 a month billed annually instead of $147 billed monthly.

SourceBottle

• Annual discount

  Two months free with yearly billing

  SourceBottle's pricing page says yearly plans get 2 months free: Unlimited Pitches is A$650 a year instead of A$65 a month, and Agency A$1,300.