Finch vs Roubit
Price, platforms and features side by side. The table says where each price was read and when.
Finch
Self-care app that ties daily goals to a virtual pet bird
Roubit
Routine and habit app with a rabbit whose room you decorate
Where they differ
- Finch starts at $5.99 (lowest Finch Plus in-app purchase; billing period not shown). Roubit starts at $59.99 per year, or $7.49 per month (US App Store prices).
- Finch also covers goals.
- Roubit also covers tasks.
At a glance
| Finch | Roubit | |
|---|---|---|
| Pricing | Free plan | Free plan |
| Starts at | $5.99 (lowest Finch Plus in-app purchase; billing period not shown) | $59.99 per year, or $7.49 per month (US App Store prices) |
| Free plan | Core self-care features are free: caring for the bird and its adventures, personal goals, reflections, good vibes to friends and seasonal events. | Basic features are free, per the vendor's FAQ; some features need a premium membership. The vendor does not list which ones are held back. |
| Free trial | None listed | None listed |
| iOS | ||
| Android | ||
| Made by | Finch Care PBC | Roubit Inc. |
| Price read from | apps.apple.com | apps.apple.com |
| Checked | Oct 5, 2026 | Oct 6, 2026 |
Who each one suits
Finch
- People who keep habits up more easily with a game-like reward
- Pairing small daily goals with mood check-ins and guided reflection
- Using the core tracker without paying for a subscription
Roubit
- People who keep routines better when there is something to collect
- Simple daily habits such as drinking water or taking supplements
- Diary writers who like a written reply to each entry
Worth knowing
Finch
- iOS and Android only; the vendor lists no web or desktop version.
- The App Store lists Finch Plus purchases from $5.99 to $69.99 without billing periods, so check the offer shown in the app before subscribing.
- Extra reflection prompts, expanded activity and timer options and extra seasonal rewards need Finch Plus.
Roubit
- Some features need a premium membership, and the vendor does not publish which ones.
- The App Store lists the iOS app as iPhone-only, the Google Play listing is marked as containing ads, and no web or desktop version is listed.
- Besides the membership, the app sells Gold Carrots, an in-app currency, in packs from $0.99 to $9.99.
- The app is offered in 8 languages: Korean, English, Japanese, Spanish, Portuguese, French, German and Turkish.
Key features
Finch
- Virtual pet companion
- Completing goals and activities earns energy that sends the bird on an adventure. It comes back with a story and sometimes a new discovery.
- Daily goals
- Set personal goals such as drinking water or making the bed and check them off through the day. New users start with a few suggested goals.
- Reflections and journaling
- Reflection prompts cover writing about the day, gratitude and how you are feeling. Finch Plus adds further prompts.
- Mood tracking and insights
- The App Store listing describes mood check-ins with trends, and insights that combine mood, journal tags, goals and quizzes.
- Breathing, soundscapes and focus timer
- Breathing exercises, soundscapes and a focus timer are built in. Finch Plus expands the activity and timer options.
- Friends and good vibes
- Add friends inside the app and send them short messages of encouragement, which the vendor calls good vibes.
Roubit
- Routines and to-dos
- Repeating routines and one-time to-dos are managed together. Routines can be set by day and by group, each with its own date, time and alarm.
- Alarms
- Alarm sounds range from gentle to loud, so a routine starts when it is supposed to rather than being left for later.
- Rabbit and room decoration
- Completing a routine earns a carrot. Carrots buy furniture, wallpaper and flooring for the rabbit's room, and the rabbit grows as routines are kept up.
- Daily quests
- Each day brings a set of quests, called today's requests, that pay out rewards when completed.
- Diary with AI letters
- Write a diary entry to record the day's emotions and receive a letter of comfort or encouragement written by Roubit AI.
- Recommended routines and widgets
- Routine suggestions are grouped by category, such as waking up or drinking water, and widgets show tasks and to-dos on the home screen.
Plans
Finch
Finch$0
Care for the bird and send it on adventures, set personal goals, write reflections, send good vibes to friends and join seasonal events.
Finch Plus$5.99 to $69.99
billing period not shown on the App Store listing
Optional subscription with additional reflection prompts, more good vibe and goal emoji choices, expanded activity and timer options, and extra seasonal rewards.
Roubit
Free$0
The basic features of the app. The vendor's FAQ says some features need a premium membership but does not list them.
Monthly Plan$7.49
per month
Premium membership billed monthly. The App Store list also names a variant of this plan with 30% off the first 3 months.
Yearly Plan$59.99
per year
Premium membership billed yearly. The website sells one year of Roubit Ultimate as a gift code at the same $59.99.
3-Year Life-Saver$149.99
single payment for 3 years, sold as a gift code
Roubit Ultimate gift code bought on the website through Stripe and entered in the app. The page shows it as a 17% discount.
Ways to pay less
Finch
No public discounts listed.
Roubit
- Annual discount
Yearly plan costs about 33% less than monthly
The US App Store lists the Monthly Plan at $7.49 and the Yearly Plan at $59.99, about 33% less than 12 monthly payments ($89.88).
- Other savings
3-year gift code at a 17% discount
The website sells Roubit Ultimate gift codes through Stripe: $59.99 for 1 year or $149.99 for 3 years, which the page labels a 17% discount.
- Other savings
Introductory discounts named in the App Store list
The in-app purchase list includes a Yearly Plan with 30% off the first year and a Monthly Plan with 30% off for 3 months. The listing does not say who qualifies.
