Flowcode vs Unitag (2026): which should you pick?
As of Nov 12, 2026, Flowcode grades higher than Unitag: 2.0 against 1.6 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Flowcode grades higher on the free plan and platforms. They get the same grade on value for money, features and ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Flowcode
Branded QR codes and landing pages, with an enterprise data platform
Unitag
Dynamic QR code platform with GS1 Digital Link, for enterprise teams
Which one is for you
Pick Flowcode if
- Fits if you're a consumer brand putting codes on packaging, ads or broadcasts and want scans tied to a CRM
- Works for one person who needs two designed codes and basic scan counts, free
Look elsewhere if
- Pricey if you're one person or a small shop, as Pro Plus is $25 a month yearly and $60 monthly
- Tight if your codes get scanned a lot, as analytics stop at 500 scans free and 6,000 on Pro Plus
- Pricey if you need the API or CRM links, which start on Growth at $250 a month, billed yearly only
- Watch out: Flowcode 2 plans have no published price and are bought through a demo with sales
- Watch out: the Pro Plus plan card gives 3 collaboration seats, while the comparison table lists 5
Pick Unitag if
- Fits if you must put GS1 Digital Link on product packaging
- Works for a company that needs roles and campaigns on its codes
Look elsewhere if
- Pricey if you are small: Silver is $29 a month, excluding VAT, with 2 weeks of analytics
- Skip it if you want a free plan, as the trial length is not stated
- Watch out: custom domains cost $9.04 a month each, and extra users $4.79 or $8.29
- Watch out: the GS1 resolver and the REST API are charged on top, from £12 a month
How we grade them
| 2.0GPAFlowcodeFair | 1.6GPAUnitagWeak | |
|---|---|---|
| Value for money | DPro Plus is $25 a month billed yearly, or $60 monthly, which puts it in the dearest tenth of this category, where the middle is $9. CRM integrations and the API need Growth at $250 a month, billed yearly only. | DSilver is $29 a month, Gold $59 and Platinum $119, excluding VAT, against a category middle of $10. A custom domain is $9.04 a month more from Gold. |
| Free plan and trial | CFree for good with no ads: 2 Flowcodes, 2 landing pages and analytics for up to 500 scans. The codes keep scanning after that, but two codes is a cap you will hit. | DFree trial on Silver, Gold and Platinum, but its length is not stated and no free plan exists. |
| Features | CDesigned codes, landing pages, forms, routing by day, device or place, scan and click analytics and bulk creation. The gap the listing names: analytics stop at a scan cap on every priced plan, 6,000 on Pro Plus and 10,000 on Growth, though the codes keep working. | CDynamic codes, analytics and reports, GS1 Digital Link and vCard Pro. The GS1 resolver and the REST API are priced separately from £12 a month. |
| Ease of use | CNo rating on record. Pro Plus is self-serve, but Flowcode 2 is bought through a demo and set up by its team, and the analytics caps need watching. | CNo store rating on record. A web app with batches, campaigns and roles to set up. |
| Platforms and integrations | BWeb only, with CRM and CDP connections and an API from Growth. The listing names no specific integration, and there's no phone or desktop app. | CWeb only, with a separately priced REST API. No integrations are listed. |
| Best for | designed codes for large consumer brands | dynamic QR codes for a company, with GS1 links |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Flowcode and Unitag. How we grade
Price against what you get
Flowcode starts at $25 a month and scores 2.3 out of 4 on features, ease of use and platforms. Unitag starts at $29 a month and scores 2.0.
Flowcode scores higher and starts $4 a month lower. Of the other QR code generators on the chart, 8 score higher than Flowcode for less, and 13 score higher than Unitag for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Flowcode also covers forms and a/B testing.
- Unitag also covers reports and digital business card.
At a glance
| Flowcode | Unitag | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $25 per month, billed annually ($60 billed monthly) | $29 per month, billed monthly (Silver; yearly billing is 10% cheaper) |
| Free plan | Up to 2 Flowcodes and 2 mobile landing pages, analytics for up to 500 scans and no ads. | None |
| Free trial | None listed | Free trial on Silver, Gold and Platinum; length not stated on the pricing page |
| Web | ||
| Made by | the dtx company | Unitag |
| Price read from | flowcode.com | unitag.io |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
Flowcode
- Analytics stop at a scan cap on each plan (500 free, 6,000 on Pro Plus), though codes keep working.
- Growth costs $250 a month and is billed annually only; CRM integrations and the API start there.
- Flowcode 2 plans have no published price and are bought through a demo with sales.
- The plan card gives Pro Plus 3 collaboration seats, while the comparison table lists 5.
Unitag
- There is no free plan; Silver, Gold and Platinum come with a free trial of unstated length.
- Custom domains cost an extra $9.04 a month per domain from Gold, and SSO is quoted separately on Platinum.
- Extra users cost $4.79 or $8.29 a month depending on tier, and vCard Pro is priced per seat.
- The GS1 Digital Link resolver and the REST API are priced separately from £12 a month, outside the plans above.
Key features
Flowcode
- Designed QR codes
- Codes made from artist-designed templates with logos, brand colors and fonts. The destination can be edited at any time, and codes keep scanning for life.
- Landing pages and forms
- Mobile landing pages and forms behind a code, with smart routing that sends a scan somewhere different by day, device or location.
- Scan and click analytics
- Scan data by device, time and date, landing-page clicks, UTM charts, filters and CSV reports. Each plan caps how many scans get analytics.
- SmartFlow and Conversion Pixel
- SmartFlow tests landing-page variants and shifts traffic to the better one; the Conversion Pixel tracks results on outside websites. Both are in Flowcode 2.
- FlowID and retargeting
- Flowcode 2 builds a first-party profile of each person who scans, for retargeting audiences and personalization, and pushes the data to CRM and CDP tools.
- Bulk creation and API
- Pro Plus creates 50 codes at once and Growth 1,000. API access starts on Growth, and Enterprise adds custom API integrations.
Unitag
- Dynamic QR codes
- Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan.
- Scan analytics and reports
- Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers.
- GS1 Digital Link
- Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports.
- vCard Pro business cards
- Digital business cards on a per-seat price, with view, save and link-click analytics.
- Team controls
- Roles, sub-organizations and SSO (SAML2, OpenID) on upper tiers, with EU hosting and GDPR compliance.
Plans
Flowcode
Free$0
Up to 2 Flowcodes and 2 landing pages, with analytics for up to 500 scans.
Pro Plus$25
per month, billed annually ($60 billed monthly)
Up to 50 Flowcodes and landing pages, analytics for up to 6,000 scans, bulk creation of 50 codes and 3 collaboration seats.
Growth$250
per month, billed annually only
From 150 Flowcodes and landing pages, analytics for the first 10,000 scans with location data, CRM integrations, API access and priority support.
Growth PlusCustom
Flowcode 2 for one team: usage-based pricing through sales, an audience builder for retargeting, CRM and CDP integrations and custom dashboards.
EnterpriseCustom
Flowcode 2 with unlimited workspaces, custom API work, SmartFlow optimization, conversion tracking pixels and a dedicated success team.
Unitag
Silver$29
per month, billed monthly (yearly is 10% less)
Unlimited codes and scans, 2 weeks of analytics history, batches of 25, 100 MB storage. Prices exclude VAT.
Gold$59
per month, billed monthly (yearly is 10% less)
1 year of data history, campaign management, scan filters, batches of 150, 300 MB storage, custom domain as a paid add-on.
Platinum$119
per month, billed monthly (yearly is 10% less)
3 years of history, batches of 8,000, 1 GB storage, roles, sub-organizations and 200 bundled GTINs. The page marks it most popular.
Diamond$5,605
per year and up, custom contract
Unlimited history, batches of 15,000, 5 GB storage, SSO, 5 seats, a domain name and dedicated customer success. Sold through sales.
Ways to pay less
Flowcode
- Annual discount
Save 58% on Pro Plus with yearly billing
Pro Plus costs $25 a month billed annually against $60 billed monthly; the pricing page labels annual billing as a 58% saving.
Unitag
- Annual discount
10% off with yearly billing
The plans page has a Monthly or Yearly switch, with yearly marked as 10% cheaper.
Common questions
Which is cheaper, Flowcode or Unitag?
As of Nov 12, 2026, Flowcode is cheaper to start with: $25 a month, against $29 a month for Unitag. Flowcode starts at $25 per month, billed annually ($60 billed monthly), and Unitag starts at $29 per month, billed monthly (Silver; yearly billing is 10% cheaper).
Which has a free plan, Flowcode or Unitag?
As of Nov 12, 2026, only Flowcode has a free plan. Unitag does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.