Uniqode vs Unitag (2026): which should you pick?

Pick Uniqode if

• Fits if you print codes on packaging or signs and need to change where they lead later
• Works for companies that want QR codes and staff business cards in the same account

Look elsewhere if

• Watch out: every plan is billed yearly, and going past your yearly scan allowance means moving up a plan
• Skip it if you might stop paying, since dynamic codes stop redirecting when the plan or the trial ends
• Pricey if you need integrations or the API, which start on Core at $49 a month, or retargeting, which needs Business+ at $399
• Tight if more than one person makes codes: Essential and Core have one user, and Plus is $99 a month for three
• Watch out: a custom domain is a $500-a-year Plus add-on in the plan table but $2,000 a domain in the pricing FAQ

Pick Unitag if

• Fits if you must put GS1 Digital Link on product packaging
• Works for a company that needs roles and campaigns on its codes

Look elsewhere if

• Pricey if you are small: Silver is $29 a month, excluding VAT, with 2 weeks of analytics
• Skip it if you want a free plan, as the trial length is not stated
• Watch out: custom domains cost $9.04 a month each, and extra users $4.79 or $8.29
• Watch out: the GS1 resolver and the REST API are charged on top, from £12 a month

Uniqode

• Plans are billed yearly only. Scan allowances reset once a year, and going over means moving to a higher plan.
• Dynamic codes stop redirecting if the subscription or the free trial ends without an upgrade.
• Essential and Core have one user. Integrations and the API start on Core; Meta Pixel and Google Ads retargeting need Business+.
• A custom domain is a Plus add-on at $500 a year in the plan table, while the pricing FAQ gives $2,000 per domain a year.

Unitag

• There is no free plan; Silver, Gold and Platinum come with a free trial of unstated length.
• Custom domains cost an extra $9.04 a month per domain from Gold, and SSO is quoted separately on Platinum.
• Extra users cost $4.79 or $8.29 a month depending on tier, and vCard Pro is priced per seat.
• The GS1 Digital Link resolver and the REST API are priced separately from £12 a month, outside the plans above.

Uniqode

Dynamic QR codes

Change where a code leads after it is printed. More than 15 code types cover websites, PDFs, locations, menus, app downloads and contact cards.

Smart Rules and location routing

From Core, one code can send people to different content by device, language, day or time, or location, and codes can be password-protected or age-gated.

Scan analytics

Every plan counts scans. Core adds time of day, device, city and GPS location, plus CSV export. Scan history runs from 60 days on Essential to lifetime on Business+.

Linkpages and forms

Mobile landing pages with several links, and a form builder for leads and surveys. Each plan includes 100 form responses a year; more are a paid add-on.

Bulk creation and API

Create dynamic codes in batches on every plan. The API starts on Core with 250,000 requests a month and rises to 2 million on Business+.

Digital business cards

Cards shared by QR code, link, or Apple and Google Wallet, with an iPhone app. The first card is free; the Team plan is $6 per user a month, billed yearly.

Unitag

Dynamic QR codes

Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan.

Scan analytics and reports

Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers.

GS1 Digital Link

Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports.

vCard Pro business cards

Digital business cards on a per-seat price, with view, save and link-click analytics.

Team controls

Roles, sub-organizations and SSO (SAML2, OpenID) on upper tiers, with EU hosting and GDPR compliance.

Uniqode

• Free$0

  Unlimited static QR codes, which cannot be edited or tracked once printed.

• Essential$9

  per month, billed annually (no monthly plan)

  One user, 15 dynamic codes, 50,000 scans a year, 5 Linkpages, forms, bulk creation and 60 days of scan data.

• Core$49

  per month, billed annually (no monthly plan)

  One user, 250 dynamic codes, 1 million scans a year, Smart Rules, GPS and device analytics, integrations and the API.

• Plus$99

  per month for up to 3 users, billed annually

  500 dynamic codes, 2 million scans a year, 25 Linkpages, user roles and 180 days of scan data.

• Business+$399

  per month for up to 5 users, billed annually

  2,000 dynamic codes, 8 million scans a year, SSO, a custom domain, retargeting and lifetime scan data. Sold through sales.

• EnterpriseCustom

  Custom limits, security and dedicated support, priced by sales.

Unitag

• Silver$29

  per month, billed monthly (yearly is 10% less)

  Unlimited codes and scans, 2 weeks of analytics history, batches of 25, 100 MB storage. Prices exclude VAT.

• Gold$59

  per month, billed monthly (yearly is 10% less)

  1 year of data history, campaign management, scan filters, batches of 150, 300 MB storage, custom domain as a paid add-on.

• Platinum$119

  per month, billed monthly (yearly is 10% less)

  3 years of history, batches of 8,000, 1 GB storage, roles, sub-organizations and 200 bundled GTINs. The page marks it most popular.

• Diamond$5,605

  per year and up, custom contract

  Unlimited history, batches of 15,000, 5 GB storage, SSO, 5 seats, a domain name and dedicated customer success. Sold through sales.

Uniqode

No public discounts listed.

Unitag

• Annual discount

  10% off with yearly billing

  The plans page has a Monthly or Yearly switch, with yearly marked as 10% cheaper.