Scanova vs Unitag (2026): which should you pick?
As of Nov 12, 2026, Scanova grades higher than Unitag: 2.6 against 1.6 out of 4.0.
Checked Oct 23, 2026 and Nov 12, 2026 · graded Oct 23, 2026 and Nov 12, 2026 by ToolGPA
Scanova grades higher on value for money, the free plan, features and platforms. They get the same grade on ease of use.
Price, platforms and features side by side. The table says where each price was read and when.
Scanova
Dynamic QR codes with landing pages, lead capture and scan analytics
Unitag
Dynamic QR code platform with GS1 Digital Link, for enterprise teams
Which one is for you
Pick Scanova if
- Fits if you need a handful of dynamic codes with a phone landing page and a lead form behind them
- Works for anyone who wants one dynamic code paid for once, through Ultra Lite at $150
Look elsewhere if
- Tight if you start on Basic: it's sold yearly only and holds 3 codes, and every plan caps codes in total
- Pricey if you need Zapier, bulk changes or white-labeled pages, which start on Standard at $35 a month yearly ($50 monthly)
- Skip it if you want to keep trial codes without paying, as they stop working when the 14 days end
- Watch out: SSO and the dynamic QR code API are only on Enterprise, which is priced by quote
- Watch out: Lite's lead pages carry a Powered by Scanova footer, extra Pro users are $60 a year each and extra domains $120
Pick Unitag if
- Fits if you must put GS1 Digital Link on product packaging
- Works for a company that needs roles and campaigns on its codes
Look elsewhere if
- Pricey if you are small: Silver is $29 a month, excluding VAT, with 2 weeks of analytics
- Skip it if you want a free plan, as the trial length is not stated
- Watch out: custom domains cost $9.04 a month each, and extra users $4.79 or $8.29
- Watch out: the GS1 resolver and the REST API are charged on top, from £12 a month
How we grade them
| 2.6GPAScanovaGood | 1.6GPAUnitagWeak | |
|---|---|---|
| Value for money | BBasic is $5 a month, billed yearly only, inside this category's cheaper quarter of $6.08, but it's 3 codes with 30 days of analytics. Landing pages need Lite at $9, the category's middle, and Zapier and bulk need Standard at $35. | DSilver is $29 a month, Gold $59 and Platinum $119, excluding VAT, against a category middle of $10. A custom domain is $9.04 a month more from Gold. |
| Free plan and trial | CA 14-day trial with no card, and static codes from the free generator work forever. But there's no free plan for dynamic codes, and the ones made in the trial stop working unless you subscribe. | DFree trial on Silver, Gold and Platinum, but its length is not stated and no free plan exists. |
| Features | BDynamic codes in 26 categories, landing pages, lead forms, redirects by country or device, passwords and expiry dates, analytics up to GPS location, bulk changes and a code health check. Nothing in the core job is missing; the limits are in the plan you pick. | CDynamic codes, analytics and reports, GS1 Digital Link and vCard Pro. The GS1 resolver and the REST API are priced separately from £12 a month. |
| Ease of use | CNo rating on record. It's a web account where you build landing pages and forms, and each plan caps how many codes you can hold in total. | CNo store rating on record. A web app with batches, campaigns and roles to set up. |
| Platforms and integrations | BWeb only, with Google Analytics, webhooks and Slack from Lite, Zapier and ad pixels from Standard, and HubSpot and an MCP connection on Pro. No phone or desktop app. | CWeb only, with a separately priced REST API. No integrations are listed. |
| Best for | a few dynamic codes with landing pages and lead forms | dynamic QR codes for a company, with GS1 links |
The GPA is the average of the five grades: an A is 4 points, an F is none. The full reasons are on each tool's page: Scanova and Unitag. How we grade
Price against what you get
Scanova starts at $5 a month and scores 2.7 out of 4 on features, ease of use and platforms. Unitag starts at $29 a month and scores 2.0.
Scanova scores higher and starts $24 a month lower. Of the other QR code generators on the chart, none scores higher than Scanova for less, and 13 score higher than Unitag for less.
Features, ease of use and platforms, averaged
What paid plans start at, a month (each step along is roughly double) →
- The best score at each price
- Has a free plan
- No free plan
Where they differ
- Unitag also covers reports and digital business card.
At a glance
| Scanova | Unitag | |
|---|---|---|
| Pricing | Free plan | Free trial |
| Starts at | $5 per month, billed annually (Basic) | $29 per month, billed monthly (Silver; yearly billing is 10% cheaper) |
| Free plan | Static codes from the free generator work forever at no cost, but cannot be edited or tracked. Dynamic codes need a paid plan. | None |
| Free trial | 14-day free trial, no credit card; dynamic codes stop working at the end unless you subscribe | Free trial on Silver, Gold and Platinum; length not stated on the pricing page |
| Web | ||
| Made by | Trycon Technologies Private Limited | Unitag |
| Price read from | scanova.io | unitag.io |
| Checked | Oct 23, 2026 | Nov 12, 2026 |
Worth knowing
Scanova
- Each plan caps the total number of codes (3 on Basic, 10 on Lite); to make more, upgrade or delete old ones.
- Extra Pro users cost $60 each a year and extra custom domains $120 a year.
- SSO and the dynamic QR code API are only on the custom-priced Enterprise plan.
- Lead capture pages on Lite carry a Powered by Scanova footer; white-labeled pages start on Standard.
Unitag
- There is no free plan; Silver, Gold and Platinum come with a free trial of unstated length.
- Custom domains cost an extra $9.04 a month per domain from Gold, and SSO is quoted separately on Platinum.
- Extra users cost $4.79 or $8.29 a month depending on tier, and vCard Pro is priced per seat.
- The GS1 Digital Link resolver and the REST API are priced separately from £12 a month, outside the plans above.
Key features
Scanova
- 26 code categories and landing pages
- Codes for links, documents, menus, events, coupons, GS1 product codes and more. Landing pages can be built in an editor, from templates or drafted by AI Studio.
- Rules and security
- From Lite, codes can redirect by country, device or operating system, ask for a password, or expire on a set date. Age restriction starts on Standard.
- Scan analytics
- Basic counts on every plan, with bot scans filtered out. Standard adds city, country, device and browser, and Pro adds exact GPS location and conversion tracking.
- Lead capture and integrations
- Forms collect contact details on scan. Integrations include Google Analytics, webhooks and Slack from Lite, Zapier and ad pixels from Standard, and HubSpot on Pro.
- Bulk operations and API
- Generate, update and download dynamic codes in batches of 50 on Standard, 100 on Pro and 500 on Enterprise. The dynamic QR code API is Enterprise only.
- QR Code Health Center
- Checks every code in the account for problems and shows how much traffic each one affects.
Unitag
- Dynamic QR codes
- Codes can be re-pointed after printing, with unlimited codes and no per-scan fees on every plan.
- Scan analytics and reports
- Built-in analytics with history from 2 weeks to unlimited by tier, plus spreadsheet reports, scan filters by language, device and country, and AI reporting on higher tiers.
- GS1 Digital Link
- Serialized GTIN-based codes with a GS1-conformant resolver, which the vendor says it is certified for, for packaging and Digital Product Passports.
- vCard Pro business cards
- Digital business cards on a per-seat price, with view, save and link-click analytics.
- Team controls
- Roles, sub-organizations and SSO (SAML2, OpenID) on upper tiers, with EU hosting and GDPR compliance.
Plans
Scanova
Basic$5
per month, billed annually only
3 codes in 12 categories, unlimited scans, custom designs, AI-generated codes and 30 days of basic analytics.
Lite$9
per month, billed annually ($15 billed monthly)
10 codes in all 26 categories, landing pages, AI Studio, lead capture, redirection by country or device, Google Analytics and Slack.
Standard$35
per month, billed annually ($50 billed monthly)
50 codes, advanced analytics, Zapier, ad-platform pixels, white-labeled landing pages and bulk operations of 50.
Pro$75
per month, billed annually ($100 billed monthly)
500 codes, 5 users, 1 custom domain, GPS scan location, conversion tracking, HubSpot, MCP and phone support.
EnterpriseCustom
Limits you choose, built up from Pro, with SSO, the dynamic QR code API and a dedicated relationship manager. Priced by quote.
Ultra Lite$150
one-time, with lifetime validity
One dynamic code of any category with all Lite features, paid once.
Unitag
Silver$29
per month, billed monthly (yearly is 10% less)
Unlimited codes and scans, 2 weeks of analytics history, batches of 25, 100 MB storage. Prices exclude VAT.
Gold$59
per month, billed monthly (yearly is 10% less)
1 year of data history, campaign management, scan filters, batches of 150, 300 MB storage, custom domain as a paid add-on.
Platinum$119
per month, billed monthly (yearly is 10% less)
3 years of history, batches of 8,000, 1 GB storage, roles, sub-organizations and 200 bundled GTINs. The page marks it most popular.
Diamond$5,605
per year and up, custom contract
Unlimited history, batches of 15,000, 5 GB storage, SSO, 5 seats, a domain name and dedicated customer success. Sold through sales.
Ways to pay less
Scanova
- Annual discount
Save 25% to 40% with yearly billing
Yearly billing saves 40% on Lite, 30% on Standard and 25% on Pro compared with paying monthly. Basic is sold yearly only.
- Nonprofit
30% off for nonprofits
Nonprofits get 30% off any plan by asking Scanova's customer relations team for a discounted payment link.
- Education
Free for educational use
Teachers, students and administrators using QR codes for education can use Scanova for free.
- Startups
20% off for young Indian startups
Indian startups founded less than five years ago get 20% off any plan.
- Lifetime license
Ultra Lite: one dynamic code for life
A one-time payment of $150 buys one dynamic code of any category with Lite features and lifetime validity.
Unitag
- Annual discount
10% off with yearly billing
The plans page has a Monthly or Yearly switch, with yearly marked as 10% cheaper.
Common questions
Which is cheaper, Scanova or Unitag?
As of Nov 12, 2026, Scanova is cheaper to start with: $5 a month, against $29 a month for Unitag. Scanova starts at $5 per month, billed annually (Basic), and Unitag starts at $29 per month, billed monthly (Silver; yearly billing is 10% cheaper).
Which has a free plan, Scanova or Unitag?
As of Nov 12, 2026, only Scanova has a free plan. Unitag does not, though it has a free trial.
More comparisons
How this page was made
- The verdict at the top follows a fixed rule. When both tools are in the same category and either is in our top three for it, the verdict follows that ranking: the higher-placed tool is our pick. The top three weigh who each tool suits as well as its grades, so a pick can go against the GPA. Otherwise the page does not pick one and says which grades higher: the higher GPA first; on a tie, the one with a free plan, then the one that starts cheaper in dollars a month, counted the same way for both; if they are still level, what the choice depends on.
- The grades are our own, from each tool’s review or report card. The GPA is their average.
- Prices, plans and platforms come from each tool’s listing. The table above says where each price was read and when.
- The differences and the answers to the questions are worked out from those listings.