Floyi vs MarketMuse (2026): which should you pick?

Pick Floyi if

• Fits if you're an SEO consultant or agency building topical maps and briefs for clients
• Works for in-house teams that want strategy, briefs and drafts in one tool

Look elsewhere if

• Tight if you're staying free, as briefs and drafts are paid-only and you get one topical research run, ever
• Watch out: a finished article costs 300 credits, monthly credits don't roll over, and extra ones are $7 per 1,000 on Pro
• Skip it if your site isn't on WordPress, as one-click publishing supports only WordPress so far, apart from GitHub
• Pricey if your team grows, as extra seats are $15 a month on Pro and $10 on Scale
• Watch out: the homepage calls the free 500 credits a one-off start, while the pricing table lists them per month

Pick MarketMuse if

• Fits if you plan topic clusters across a whole site, not one post at a time
• Works for agencies handing detailed briefs to outside writers

Look elsewhere if

• Skip it if you want to see a price before talking to sales, as no paid plan shows one
• Tight if you're staying free, at 10 queries a month with no inventory, tracked topics or briefs
• Watch out: only Strategy gets all nine brief types, and the other plans get the article brief
• Pricey if your team grows, since extra users and extra tracked topics are bought on top

Floyi

• Briefs and drafts are paid-only: each costs 150 credits, so a finished article is 300 credits.
• Monthly credits do not roll over; extra credits cost $7 per 1,000 on Pro and $6 on Scale and never expire.
• One-click publishing supports WordPress only so far; extra seats are $15 a month on Pro and $10 on Scale.
• The homepage gives the free plan's 500 credits as a one-off start while the pricing table lists them per month.

MarketMuse

• Paid plan prices are not published; the pricing page asks you to book a demo.
• The Free plan has 10 queries a month and no site inventory, tracked topics or briefs.
• Only the Strategy plan has all nine brief types; the others get the article brief.
• Extra users and extra tracked topics are bought separately from the account's subscription settings.

Floyi

Brand foundation

Builds your positioning, voice, audience and personas from a URL in about a minute, free on every plan, and feeds it into every brief and draft.

Topical maps

Maps the topics to own from Google, YouTube and AI search behavior, grouped by intent, with a topic hierarchy, URL slugs and anchor texts.

Briefs and drafts

Writes briefs from the map, the live results and your personas, then drafts in your voice from a knowledge base of up to 500 or 2,000 documents.

Content editor and publishing

Flags missing entities, topics and keywords in a draft, then publishes drafts and images to connected WordPress sites or GitHub.

Topical Authority Scorecard

Scores content, market and AI authority, with mentions in AI Overviews, AI Mode, ChatGPT Search and Gemini tracked on a schedule.

AIRS analyzer and audits

Compares answers and citations from AI Mode, AI Overviews, Copilot, Claude, Gemini, OpenAI and Perplexity, and audits any domain's topic coverage.

MarketMuse

Content inventory

Paid plans keep an inventory of a site's published pages and topics, updated automatically, with tracked topics you want to rank for.

Personalized difficulty

Scores each topic from 1 to 100 for how hard it is for your own site to rank, based on your existing coverage and performance.

Optimize editor

Grades a draft against a topic model of related subtopics, compares it with any of the top 20 ranking pages and has a generative AI writing aid.

Content briefs

Briefs with outlines, questions and linking suggestions in nine types, such as how-to, comparison and listicle. Lower plans get the article type only.

Content strategy documents

Generated documents that suggest topic clusters and a content plan, with keyword, intent and competitor data behind each recommendation.

Competitor and SERP analysis

SERP X-ray and the heatmaps show how the ranking pages cover a topic and where competitors leave gaps.

Floyi

• Free / PAYG$0

  500 credits, 1 brand, brand foundation, personas and topic hierarchy, SERP insights and clustering; more credits at $10 per 1,000.

• Pro$82.50

  per month, billed annually ($99 billed monthly)

  15,000 credits a month (up to 50 full articles), 3 seats, 3 WordPress sites, 5 topical research runs, bulk briefs, MCP and API.

• Scale$249.17

  per month, billed annually ($299 billed monthly)

  50,000 credits a month (up to 166 full articles), 8 seats, 10 WordPress sites, 15 research runs, priority support and onboarding.

• EnterpriseCustom

  Custom credit packages, unlimited seats and workspaces, white-glove onboarding, advanced governance and SSO. Sold through sales.

MarketMuse

• Free$0

  1 user and 10 queries a month across the research applications. No inventory, tracked topics or briefs.

• OptimizeCustom

  1 user, 1 site inventory, 100 tracked topics, 100 queries, 5 article briefs and 1 strategy document a month. Price not published.

• ResearchCustom

  3 users, 1,000 tracked topics, unlimited queries, 10 article briefs and 3 strategy documents a month. Price not published.

• StrategyCustom

  5 users, 10,000 tracked topics, unlimited queries, 20 briefs a month in all 9 brief types and 5 strategy documents. Price not published.

Floyi

• Annual discount

  Two months free with yearly billing

  Floyi's pricing page bills Pro at $990 a year ($82.50 a month) instead of $99 monthly, and Scale at $2,990 a year instead of $299 monthly.

MarketMuse

No public discounts listed.